The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

TV Advertising Analysis Monthly Report – October 2016

TV Advertising Analysis Monthly Report – October 2016

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

News and Events

Q3 2016 CONSUMER CONFIDENCE REPORT

November 29th, 2016

Reference: Nielsen Pakistan Third-quarter global consumer confidence remained stable at 99, up one point from the second quarter and no change from the previous year (Q3 2015). Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world. In Asia-Pacific, consumer confidence scores ranged from a high of 133 to a […]

CaseStudy: ICELANDAIR and UBER

November 29th, 2016

ICELANDAIR Since the 1960s, Icelandair has offered a unique benefit ‘ the Icelandair Stopover. The offer allows passengers to stop in Iceland at no additional airfare on their way to over 20+ European destinations. A sweet deal yet a deal that’s not so easy to explain concisely to busy consumers. To capture consumers’ attention, we […]

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

Data Quality Becomes a Top Concern for Marketers

November 29th, 2016

Poor-quality intelligence leads to lost sales, inefficiency! More organizations have come to rely on data-driven decision-making to drive their strategies. But even as this data-driven approach grows, many executives worry that the data they’re using is not as accurate as it could be, creating unexpected consequences. According to July 2016 research by Loudhouse Research for […]

The Creative Brief Toolkit

November 29th, 2016

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]