PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

Come and Join CrackIt 2014– Pakistan’s nationwide Hackathon and show the world what you are made of! CrackIt, an effort to encourage and bring forward brilliant ideas and solutions by providing a platform to innovative minds will be part of the Dig-It 3.0 in November this year. At CrackIt 2014, marketers and techies team up […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Digital Trends Report – November 2014

November 24th, 2014

Digitz, a digital agency has released the digital trend report for the month of November 2014. Purpose of this report is to give readers an overview of the digital industry landscape of Pakistan. the report covers how social media is evolving and how brands locally and globally are effectively using this medium. Topics Covered:  – […]

Infographic: The Typical Life of an Agency Employee, at Work and at Home

November 18th, 2014

Shushu, a senior copywriter at BBR Saatchi & Saatchi, Tel-Aviv, has created an ad agency infographic creatively setting out the habits of the average advertising creative, based on a questionnaire he sent to his 128 fellow workers at the agency. All the photos appearing in this infographic were taken inside the BBR Saatchi & Saatchi […]

Shell Tameer Awards 2014 Reward the Entrepreneurial Spirit of Pakistani Youth

November 18th, 2014

Of the 12 finalists, 4 top-notch entrepreneurs shone at the Awards Ceremony for their innovative business approaches. As Shell Tameer celebrates a decade of generating entrepreneurship opportunities, four winners were awarded at the 7th Awards Ceremony at the Mohatta Palace, Karachi. Twelve entrepreneurs were shortlisted from a total of 250 entries from across Pakistan. The […]

Vacancy Announcement For An Intern for PAS Awards 2015

November 13th, 2014

Seeking an intern to help PAS Awards team deliver their largest annual judging event, where industry greats gather to judge the best advertising and design from 2014. You will provide a high level of proactive customer service to entrants, catalogue entries, help to resolve any entry issues and much more. You need to be very […]

Brands Into Halloween – KFC Australia

November 6th, 2014

In an Australian first, KFC is celebrating Halloween by changing its Pennant Hills store signage for one night to Celebrate Halloween and substituting the well-known kindly face of the Colonel with a scary skull. The  creative idea, by Ogilvy and Mather, Sydney, was also seeded on Facebook and Instagram. The Facebook and instagram campaign asked […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

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