BRAND BUILDING IN THE DIGITAL AGE – Masterclass by Julian Saunders

BRAND BUILDING IN THE DIGITAL AGE – Masterclass by Julian Saunders

A whole generation is entering the mainstream that has grown up with the Internet and (increasingly) smartphones. They expect brands to behave differently – understanding and planning for this is vital to long term growth and brand health. Brand Building in the Digital Age sets out a program for action and provides practical guidance, planning […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

PAS Workshop – Brand Building in the Digital Age

August 21st, 2017

Earlier this week, the Pakistan Advertisers’ Society (PAS) held a master class on ‘Brand Building in the Digital Age’ at the Marriott hotel, Karachi. The objective was to highlight the importance of digital technology and inspire innovation amongst brands. The seminar was conducted by Julian Saunders, a strategist, trainer and author who has worked at […]

Swiss oil company Trafigura enters Pak market, set to purchase Admore in $40 million deal

August 21st, 2017

The Geneva-based oil trading company, Trafigura, is preparing to sign a deal for purchasing Admore Oil Marketing for $40 million. Trafigura, it should be mentioned, is the world’s second largest private oil trader after Vitol. The Singaporean multinational trader is all set to purchase 51% shares of the Pakistani oil company which is based in […]

International Regulatory Action on P&G ( Health and Beauty Care)

August 21st, 2017

Ad description A page describing Olay Regenerist skincare products on www.olay.co.uk, seen in October 2016, stated “Re-energises skin’s appearance cell by cell*”. Small text stated “*by exfoliating skin surface cells”. Issue The complainant, a cosmetic doctor, challenged whether the claim “Re-energises skin’s appearance cell by cell” was misleading and could be substantiated. Response Procter & […]

International Regulatory Action on American Express

August 18th, 2017

Ad Description: A TV ad for American Express, seen in April 2017, featured animations of different situations that could result in unexpected spending, such as a plumbing leak and dropping a mobile phone in water. A voice-over stated, “Sometimes we have to pay for things we don’t actually like. But there is an upside to […]

Radio Advertising Industry Snapshot – July 2017

August 12th, 2017

A snapshot of the Radio Industry – July 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of July 2017. It covers top advertisers, categories, brands and FM Channels and their % […]