PAS Workshop “Effective Digital Media Planning”

PAS Workshop “Effective Digital Media Planning”

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on September 04, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Facebook History: 1 Billion Users in a Single Day

August 29th, 2015

It was milestone Monday for Facebook, as 1 billion people used the social network in a single day for the first time ever. Facebook co-founder and CEO Mark Zuckerberg broke the news with this post Thursday afternoon: We just passed an important milestone. For the first time ever, 1 billion people used Facebook in a […]

PEMRA Bans Hate Speech From Pakistani Media Channels

August 29th, 2015

The Ministry of Information, Broadcasting and National Heritage has announced formal notice for changes in the Pakistan Electronic Media Regulatory Authority Rules, 2009 which have directed all TV Channels from airing any kind of hate speech in their programming content. The Supreme Court has directed authority to PEMRA for the issuance of a code of […]

Marketing via Periscope and Meerkat (Infographic)

August 29th, 2015

By David Cohen, editor of AllFacebook How can marketers incorporate live-streaming applications Periscope and Meerkat into their social strategies? Salesforce examined the attributes of both apps, saying that combined, they have totaled more than 580,000 posts, 190,000 users and 5 billion impressions. CORRECTION: Meerkat emailed SocialTimes with the following information: The numbers published in the […]

40 Pros Share Tips for Successful Influencer Marketing Campaigns (Infographic)

August 29th, 2015

Marketing to online audiences can be tricky. Between Facebook and Twitter going pay-to-play, it would seem that the era of organic digital marketing is over. However, there are still ways to reach online audiences without having to launch a million dollar ad campaign. With influencer marketing, businesses can take advantage of the influence of popular […]

1 Billion Insights: What People #Love – Instagram Study

August 29th, 2015

By Simon Kemp Every day, somewhere between 300,000 and half a million photos are uploaded to Instagram with the hashtag #love. Late last week, those photos passed a particularly special milestone as the one-billionth photo tagged with #love was added to the photo sharing network. Based on a wholly human (i.e. subjective) analysis of many […]