Workshop on Out-of-Home- Maximise your investment

Workshop on Out-of-Home- Maximise your investment

Out-of-Home is one of the most dynamic mediums of advertising and over the years we have seen the investments increase significantly as it offers to be one of the most effective medium for brands. Yet, it remains the most under utilised medium in terms of creativity and effectiveness with its opportunity to influence action by […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

Workshop on Out-of-Home- Maximise your investment

July 28th, 2016

Out-of-Home is one of the most dynamic mediums of advertising and over the years we have seen the investments increase significantly as it offers to be one of the most effective medium for brands. Yet, it remains the most under utilised medium in terms of creativity and effectiveness with its opportunity to influence action by […]

Agency of the Year 2016 opens for entries

July 28th, 2016

Act now to be part of the 2016 edition of the most prestigious advertising and communications industry awards in Asia-Pacific. Campaign Asia-Pacific announces the 2016 call for entries for the region’s most prestigious Agency of the Year awards. For 23 years, Campaign Asia-Pacific’s Agency of the Year awards have recognised inspired leadership, management excellence, outstanding […]

The next generation of mobile ads will be user-centric

July 28th, 2016

By Gavin Buxton, Vice president of sales with S4M APAC Developing effective advertising for the most intimate platform ever created requires a different mindset, writes Gavin Buxton of S4M. With smartphone behaviour evolving faster than we can swipe, agile brands are jumping into mobile campaigns with the hopes of winning over more consumers. The brands […]

2016 SoDA Digital Industry Forecast

July 28th, 2016

SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. SoDA also continue to […]

The 100+ Best Slides From Cannes Lions 2016

July 28th, 2016

The very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. These 100+ slides takes form the best presenters at Cannes festival of creativity. Here are the complete slides: Share it:Tweet