PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

Come and Join CrackIt 2014– Pakistan’s nationwide Hackathon and show the world what you are made of! CrackIt, an effort to encourage and bring forward brilliant ideas and solutions by providing a platform to innovative minds will be part of the Dig-It 3.0 in November this year. At CrackIt 2014, marketers and techies team up […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Dentsu Aegis Network Seeks Greater Presence in Pakistan with Synergy Group

October 20th, 2014

Senior Management of Dentsu Aegis Network and Synergy Group met to discuss expansion of the already existing relationship and commencing of creative affiliation with Synergy Advertising Officials from Dentsu Aegis Network recently visited offices of Synergy Group Pakistan. The objective of the meeting was to strengthen partnership and enhance their scope of services in Pakistan. […]

Marketing In The Connected Age – Succeeding In a Digital World!

October 16th, 2014

Part of the WFA Reconnect project, produces this new SlideShare presentation on ‘Marketing in the connected age’ where industry influences from around the world (via their social networks) were asked to participate in the research and presented by We Are Social in Singapore. There seems to be three key themes; Purpose (to make things better, […]

IAB Highlights Best Campaigns From All Over the World

October 14th, 2014

The Interactive Advertising Bureau (IAB) has released its first "What Works & Why Global Insights Report," highlighting 18 award-winning campaigns from around the world and what they did right. An international who’s who is cited in the report and details insights into the campaigns, as well as the industry leaders behind them. Some that made […]

BBDO Pakistan Wins again

September 29th, 2014

Out of the 12 entries shortlisted, BBDO is basking in the achievement of winning 10 AWARDS across various segments in SPIKES Asia 2014. 3 silver and 7 bronze to be precise. The same campaign that brought the Lion home few months back , got noticed and talked about during the Spikes and won medals and […]

Alibaba’s Founder on Why His Company Is Killing It in China

September 26th, 2014

Alibaba founder Jack Ma and the Notorious BIG may seem like two very different people—OK, fine, they’re polar opposites—but on stage at the Clinton Global Initiative’s Annual Meeting in New York City on Wednesday, Ma made it clear that he shares at least one belief with the late rapper: mo’ money, mo’ problems. “When you […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

October 2014
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