The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

PAS DIGITAL MARKETING  AND ADVERTISING CONFERENCE 2016

PAS DIGITAL MARKETING AND ADVERTISING CONFERENCE 2016

PAS DIGITAL MARKETING AND ADVERTISING CONFERENCE 2016

News and Events

Burger King “McWhopper” Case Study Video

July 28th, 2016

So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in […]

Pokemon Go reaches the 50 million downloads mark in just 20 days

July 28th, 2016

Pokemon Go has recently crossed the 50 million downloads mark on Google Play Store alone! Ever since it was announced, the Pokemon Go has been a popular hit worldwide, being downloaded across the countries it is available in right now. Slowly, but steadily, Niantic is also increasing the availability of the game in more countries. […]

Telenor Pakistan Awarded 4G License

July 28th, 2016

Technology neutral license for the 10 MHz of frequency spectrum 850 MHz has been handed over to the successful bidder, Telenor Pakistan in a “License awarding Ceremony” which was held at Ministry of Information Technology and Telecommunications today. Minister for IT & Telecom Mrs. Anusha Rahman formally handed over 850 MHz license to Mr. Michal […]

Facebook’s Messenger Platform Hits A Billion Monthly Active Users

July 28th, 2016

Facebook has added the third app with a billion monthly users under its armor. The company’s Messenger platform is its third app to reach the landmark, about two years after being separated from the main app. It has seen incredible growth this year already, getting to 800 and 900 million monthly active users just this […]

NESCAFÉ Pakistan Moves to Tumblr

July 28th, 2016

NESCAFÉ has become the first brand in Pakistan to move to Tumblr, a platform which it hopes will build stronger relationships with younger consumers. Here is the url: www.nescafe.pk Tumblr hosts more than 250 million blogs and 110 billion individual posts and is a cross between a micro-blogging site and social network. NESCAFÉ is Nestlé’s […]