PAS DIGITAL MARKETING  AND ADVERTISING CONFERENCE 2016

PAS DIGITAL MARKETING AND ADVERTISING CONFERENCE 2016

PAS DIGITAL MARKETING AND ADVERTISING CONFERENCE 2016

OOH Media Measurement Report

OOH Media Measurement Report

MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers.  The data is now available for advertisers use as of July 2015. The Methodology: MOVE ensures that accurate and […]

News and Events

PAS Digital Marketing and Advertising Conference – DIG-IT 2016

March 30th, 2016

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2016’ on 29th of April ’16 in Karachi, Pakistan. This years’ Dig-it conference is focused on […]

Jubilee Life signs Aamir Sohail for ICC World Twenty20

March 19th, 2016

Jubilee Life Insurance Company has signed the legendary cricketer and former captain, Aamir Sohail as their brand ambassador for ICC World Twenty20 with the primary focus aimed at their Social Media campaign, ‘For the love of the game’. With the commencement of the ICC World Twenty20 and cricket fervour gaining momentum at the national level, […]

Print Media Analysis – January 2016

February 25th, 2016

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period October 2015. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Complete Report: Share it:Tweet

Cable TV Advertising Analysis – December 2015

February 25th, 2016

Research Methodology: This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar […]

LACK OF SCRUTINY HAS GIVEN AD FRAUD CRIMINALS A HEAD START

February 25th, 2016

by Stephan Loerke, CEO, WFA The cost of ad fraud is commonly quoted as a range of between $10bn and $50bn in 2015, globally. The upper limit would represent around 33% of the global digital media market, so on that basis $1 in every $3 spent on digital goes to fraud. And some say this […]