Integrated Digital Marketing MasterClass by Michael Leander

Integrated Digital Marketing MasterClass by Michael Leander

PAS is pleased to announce “Integrated Digital Marketing MasterClass” by Michael Leander – an international award-winning speaker from Denmark. Highly praised at PAS Digital Marketing conference. PAS has taken the initiative to conduct hands-on workshops with Michael where he will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

PAS Wins WFA Global President’s Award

March 27th, 2015

Stephan Loerke, Managing Director, WFA receiving the President’s Award on behalf of                Pakistan Advertisers Society at Global Marketers Week Award Ceremony. Pakistan Advertisers Society (PAS) received the WFA President’s Award at the Global Marketer Week held in Morocco in March 2015. The Award recognizes and honours “Industry Leadership Initiatives” that is most innovative and […]

What is customer service for?

March 27th, 2015

Posted by Seth Godin Customer service is difficult, expensive and unpredictable. But it’s a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer service succeeds when it accomplishes what the organization sets out to […]

Facebook Turns Messenger Into Customer-Support Line for Companies

March 27th, 2015

Many companies initially created Facebook Pages as an alternative to their customer support hotlines. People could post comments to brands’ pages asking why a product isn’t working, complaining about flight delays or checking a store’s business hours. Now Facebook wants people to use its messaging app Messenger for that kind of thing, starting with shopping. […]

Pakistan’s Social Media Marketing Report – Feb 2015

March 27th, 2015

The month of February was filled with a lot of excitement for the average Pakistani Facebook user due to the start of the ICC world Cup – majority of businesses opted to post updates regarding the matches or take advantage and use the excitement to promote new deals or advertising techniques. With an access to […]

PTA Launches Mobile App Awards 2015

March 27th, 2015

Pakistan Telecommunication Association collaborates here with Samsung Pakistan, Internet Society of Asia Pacific Bureau and all local mobile networks to bring Mobile App Awards 2015. Individuals are required to submit innovative mobile applications that encourage the use of high speed internet. The contest is divided into six categories, namely: Agriculture, Kids, Security, Entertainment, Community and […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

March 2015
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