1 day workshop”Driving Brand Growth without Product Innovation” by Tom Darlow

1 day workshop”Driving Brand Growth without Product Innovation” by Tom Darlow

PAS is pleased to announce 1 day workshop on “Driving Brand Growth without Product Innovation” by Tom Darlow – an international trainer of high repute from Singapore with twenty-five years of global Marketing experience. Tom will share his expertise and experience through especially designed workshop for the Pakistan industry, where he has spent 5 years […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Use of Brand Ambassadors – Mistake or Value?

July 28th, 2014

Akin to any other consumer, the Pakistani consumer is also astute, demanding and highly influenced by glitz and glamour. As per general perception, in the global advertising world, two formulas work the best; an emotive campaign that pulls the strings of your heart and extremely glamorous creative work that uplifts the image of a brand. […]

Seven Digital Deadly Sins

July 28th, 2014

An engaging deep-dive into the seven digital deadly sins. With rich layers of information, including live action video, articles from The Guardian and user-generated statistics. In the end we are all sinners. View the site here Share it:Tweet

New Indian Government stresses importance of marketing and free media

July 28th, 2014

At the recently held “Goafest” organized by the Advertising Agencies’ Association in India, the new government’s Minister for Information and Broadcasting, Prakash Javadekar highlighted the importance of advertising in today’s world. He stressed the market- and industry- friendly nature of the new government and affirmed that it would champion the freedom of the press and […]

Cannes Lions 2014 Review – Race Run and Won!

July 28th, 2014

With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. […]

HBL facilitates participation of Azad Foundation and the Street Child Football team in Norway Cup 2014 – World’s largest International youth football tournament

July 28th, 2014

After winning the Bronze medal at the Street Child World Cup in Brazil, Pakistan’s street child football team is all set to participate in the Norway Cup 2014 being held from 27th July to 2nd August in Oslo. The Norway Cup 2014 is the world’s largest International youth football tournament and has featured over 47,000 […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

August 2014
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