Pasawards Winners 2017

Pasawards Winners 2017

PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to be […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

Recasting your Mobile vision for 2017 – multichannel, not mobile only

April 24th, 2017

The chances are you’ve just wrapped up year end appraisals for your team, selected your digital dream team and briefed them on your delivering the vision in 2017. Maybe you’ve just been appraised, bagged that bonus, and nailed that promotion. Maybe you were over-looked, and your mind turns to finding a new job in the […]

Pakistan, South Korean Exim bank sign loan agreement for IT park

March 29th, 2017

The information technology park would be constructed in the Chak Shahzad area of Islamabad at a cost of $88.383 million (Rs 9.2 billion) including loan of $76.3 million from Korean Exim Bank under the Economic Development Co-operation Framework (EDCF) arrangement. It may be mentioned that EDCF arrangement worth $500 million was signed with Korea in […]

BIG DATA CHALLENGES AND OPPORTUNITIES

March 29th, 2017

What comes in your mind when we say Big Data? For some, its vague image of boring statistical data which is managed by IT people. For some Big Data is like an opportunity through which they can unlock data stored in archives of system in disorganized form. But the scope of Big Data is much […]

Mexico’s Tequila Cloud

March 28th, 2017

As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy—tequila. Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into […]

HOW BRANDS CAN GET READY FOR THE VOICE TECH EXPLOSION

March 28th, 2017

We all remember the explosion of apps on smartphones, choices were endless and overwhelming. Some passed, but most were used once, forgotten about and deleted, ending up in a black hole never to be seen again. Now, include the futuristic craze that is voice technology into the mix and you are left wondering – how […]