PAS Content Marketing Masterclass by Rob Thurner

PAS Content Marketing Masterclass by Rob Thurner

PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to be […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

Print Media Analysis December 2016

January 30th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source:: Mediatrack Print Media Analysis December2016 from PakistanAdvertisersSociety Share it:Tweet

Engro Foods Refutes CCP on Allegations of Fake Milk Products

January 30th, 2017

The CCP recently put out show cause noticed to a few companies asking them for clarification regarding the alleged deceitful marketing tactics. According to the CCP, Engro Foods Limited’s  (EFL) “Dairy Omung”, Noon Pakistan Limited’s  (NPL) “Dairy Rozana”, and Shakarganj Foods Products Limited’s (SFP) “Qudrat” were being marketed as milk. Under the ruling, all three […]

PEMRA issues show cause notice to Bol for defying orders

January 30th, 2017

The Pakistan Electronic Media Regulatory Authority (Pemra) on Friday issued a show cause notice to Bol News for defying its ban on anchor Amir Liaquat and his programme ‘Aisay Nahi Chalay Ga’. The media watchdog had on Thursday imposed ‘with immediate’ a ban on the anchor and his programme for delivering hate speech. “Aamir Liaquat […]

Easypaisa Nominated for Global Mobile Awards for Fifth Consecutive Year

January 30th, 2017

Easypaisa has been nominated for the prestigious GSMA Global Mobile Awards – 2017 (a.k.a GLOMO 2017) for the fifth consecutive year. The GSMA Global Mobile Awards are commonly dubbed as the “Oscars” of the Mobile and Telecommunication industry. Easypaisa has been nominated in the “Best Mobile Payment Solution” category for Easypay, Pakistan’s first consolidated payment […]

eBay CEO encourages Pakistanis to use site

January 30th, 2017

The Chief Executive Officer of eBay, Devin Wenig encouraged Pakistanis to use the e-commerce site. In a Facebook Live session at the World Economic Forum (WEF), Devin Wenig said eBay did not have a local Pakistani version, however, there were customers shopping from the country on various eBay sites. "Anywhere where wealth is growing and […]