THE CLIENT BRIEF – Perfecting the Art!

THE CLIENT BRIEF – Perfecting the Art!

THE CLIENT BRIEF – Perfecting the Art! A one-day training workshop Snapshot: Talking to Brand Managers, Marketing Directors and Account Directors about the importance of Briefing may sound like “teaching one’s grandmother how to suck eggs.” They all know far too well the significance of a good brief, and the nightmares which follow a bad […]

TV Industry Report 2012–2013

TV Industry Report 2012–2013

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2012. The report also focuses on share of TV channels, share of each genre and ad-spend […]

News and Events

Pakistan Social Media Report – March 2014

April 16th, 2014

The spiraling social media vortex continues to guzzle down more and more users each month. March saw a boost to 13 million Monthly Active Facebook users from Pakistan, with 72% of those male and with the bulk of them between the ages of 18 – 34 years of age. Of the 13 million, 3 million […]

New Twitter Design Starts Rolling Out, and It Looks… Familiar

April 9th, 2014

The company says an updated look for profile pages is already rolling out but, as some users say, the top third of the page resembles Facebook since both have a big, wide background photo with a small headshot. Twitter’s blog post announcing its new profile designs begins, “Moment by moment, your Twitter profile shows the […]

PAS Awards 2014 Announces Finalists

April 7th, 2014

Automotive & Transportation S. No. Name of the Entry 1 suzuki Raider  2 Toyota Fortuner  3 Honda CD Dream  Banking and Financial Services  S. No. Name of the Entry 1 Bank Al Habib  2 HBL – Freedom Account  3 HBL – Main Hoon Shahid Afridi  Beverages Cold  S. No. Name of the Entry 1 Mountain […]

PAS Awards 2014 Announces Finalists

April 7th, 2014

Across Pakistan, agencies and clients bask in the glory of being shortlisted as finalists are announced in each category. The PAS Awards 2014 Gala scheduled to take place on 16th May, this year will honour campaigns that stand out for the big idea that works. Judged by a panel of 18 judges in the first […]

Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014

April 4th, 2014

Spending on digital ads will make up around one-quarter of total media ad spending around the world Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending. Digital spend will be up 14.8% […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

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