Integrated Digital Marketing MasterClass by Michael Leander

Integrated Digital Marketing MasterClass by Michael Leander

PAS is pleased to announce “Integrated Digital Marketing MasterClass” by Michael Leander – an international award-winning speaker from Denmark. Highly praised at PAS Digital Marketing conference. PAS has taken the initiative to conduct hands-on workshops with Michael where he will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

6 million Users Access Facebook through Mobilink

February 27th, 2015

Mobilink has announced that 6 million of its subscribers now use Facebook through one of the many social media friendly internet packages. Since the launch of 3G services in Pakistan, Mobilink has introduced affordable and youth centric internet packages which have resulted in an almost 90% growth in Mobilink’s Facebook user base. Aamer Manzoor, Head […]

2015 Marketers’ Outlook: Infographics

February 26th, 2015

These infographics are from Campaign Asia-Pacific’s exclusive 2015 Marketers’ Outlook survey, produced with Ipsos. Share it:Tweet

Packaging as media in the age of digital printing

February 26th, 2015

  Despite the glorious moniker ‘Fast Moving Consumer Goods’, it takes a very long time to print a bag of sugar or a bottle using a conventional print process. It’s not uncommon for pack design projects to begin 12 to 18 months before launch. Partly as a result of this, packaging has been obliged to […]

M2 introduces Media Audit in Pakistan – Powered by R3

February 26th, 2015

M2 has signed up an exclusive partnership agreement with R3 worldwide – The Global Experts in Agency Management Best Practices to introduce the globally acclaimed Media Audit process in Pakistan.  M2 services are designed to bring transparency to the media investment process, explained Mr. Shazad Sikandar. We strongly believe that the specialization in the media […]

Polish government proposes additional statutory restrictions on food advertising to children

February 26th, 2015

Responsible Advertising and Children Programme ( On 4 February, the Polish Ministry of Culture proposed some amendments to the Broadcasting Law, banning ‘unhealthy’ food advertising around children programmes under the age of 12. This is part of an early stage of public consultations. The proposal, signed by Mr Karol Zgódka, Director of the IP and […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

March 2015
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