BRAND BUILDING IN THE DIGITAL AGE – Masterclass by Julian Saunders

BRAND BUILDING IN THE DIGITAL AGE – Masterclass by Julian Saunders

A whole generation is entering the mainstream that has grown up with the Internet and (increasingly) smartphones. They expect brands to behave differently – understanding and planning for this is vital to long term growth and brand health. Brand Building in the Digital Age sets out a program for action and provides practical guidance, planning […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

Common Misunderstandings About Tech

July 13th, 2017

Given the positive response for 5 Misconceptions About Artificial Intelligence by centric, I decided to share the most common misunderstandings around tech that my team & I are clarifying during the initial client onboarding phase. 1. Incognito That mode on Chrome doesn’t mean anonymous. It just means your browser isn’t actively collecting your data at […]

All You Need to Know About Social ‘Video’ Marketing!

July 13th, 2017

Web-based social networking promoting is a steadily changing scene and the quickest medium is ‘Video’. It is “the” medium for social in 2017, from Snapchat, Facebook Live to Instagram stories and Instagram Live. Individuals are utilizing video to interface with each other and brands have discovered another approach to connect with its objective market. Video […]

Jazz Awarded 4G Spectrum

July 13th, 2017

Jazz, Pakistan’s number one digital company, has been awarded the 4G spectrum by Pakistan Telecommunication Authority (PTA). The company has paid 100% as the base price for the spectrum fee, which amounts to USD 295 million and an additional 10% in taxes to start its work on expanding the existing 4G coverage in Pakistan. “This […]

Lg to Launch Another Big Screened Phone on August 31st

July 13th, 2017

LG has sent out invites for the first major event at this year’s IFA tech trade show in Berlin. On August 31, the company will show a phone, and though the invite was information-scarce, we can quite safely assume that it’ll be the LG V30. We don’t know too much about the V30 in terms […]

Networking Behavior of Millennial’s

July 13th, 2017

Millennials are already the largest generation in the workforce, making up more than one-third of those employed today. By 2020, they’ll grow to represent more than 50% of the workforce. Much has been written about this generation’s defining traits: purpose-driven, digitally-savvy, and extremely well-connected. But how connected are they really? To comprehend proficient systems administration […]