CREATING A WINNING PR STRATEGY – Workshop by Kerry Savage

CREATING A WINNING PR STRATEGY – Workshop by Kerry Savage

As the lines between the role of marketing and PR in social media continue to be blurred, with customers becoming smarter and consuming their news from a myriad of sources, and, of course, with budgets continuing to diminish, now more than ever, brands and organizations need a well-researched, insight driven PR strategy. A serious PR […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

The power of Logos in Fast Food World

September 22nd, 2017

It could be argued that the most valuable property any fast food chain has, just as much as a unique recipe, is their logo. It is a well known fact that the McDonald’s golden arches are among the most recognised symbols on earth. No design could be simpler; so is simplicity the key to the […]

Get a panoramic view of your data with dashboards

September 22nd, 2017

Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities. […]

TV Advertising Analysis Monthly Report – August 2017

September 22nd, 2017

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of August 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on the share of TV channels, […]

Tv Advertising Monthly Clutter Report- August 2017

September 22nd, 2017

The report focuses on various aspects of commercial airtime on TV for the month of August 2017. The report includes various forms of analysis on clutter in terms of average minutes of advertising and number of spots. It shows % share of advertising in terms of time band & share of Primetime vs. Non- Primetime […]

The race for creating an alternate reality

September 21st, 2017

Augmented Reality and Virtual Reality technologies have been around for few years now. But till recently, applications and users for these have been limited. But now with Google, Facebook and Apple adopting these technologies, the scale is about to become big. I should add, it’s more AR than VR for now. So, what exactly are […]