PAS Workshop “Effective Digital Media Planning”

PAS Workshop “Effective Digital Media Planning”

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on September 04, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

PAS Job Opportunity – ‘Manager, Research and Special Projects’

July 31st, 2015

Position: Manager, Research and Special Projects PAS is a not-for-profit industry body. Its objective is to advocate and safeguard the legitimate interests of advertisers and ensuring responsible and ethical practices in pursuit of excellence in the field of marketing and advertising communications. We are looking for a high caliber qualified business graduate for the position […]

Tetra Pak Asks People To #MilkItUp

July 29th, 2015

Tetra Pak recently launched a campaign asking people to #MilkItUp during the month of Ramadan with the use of the hash tag and the social platform of twitter. All people needed to do was tweet with #MilkItUp and for every tweet, Tetra Pak donated 250 ML milk box to the SOS Children’s Villages. The campaign […]

Whatsapp Urdu Is Going to Be Available Very Soon

July 29th, 2015

An Urdu version of Whatsapp will very soon be available in the iOS and Android App stores. WhatsApp  is the most famous and most widely used app for instant messaging in Pakistan. As Mobile penetration rates are increasing at a steady pace and Whatsapp has more or less replaced SMS. This is the key reason […]

INFOGRAPHICS | SOCIAL MEDIA How to Effectively Use Visual Storytelling for Your Brand (Infographic)

July 29th, 2015

More and more social platforms are embracing a visual approach. Brands on Facebook and Twitter are learning that striking, inviting imagery is as important as the words you write in posts. According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. […]

Snapchat is the Fastest Growing Social Network (Infographic)

July 29th, 2015

Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest interface of all, but it may as well count for nothing if you can’t grow. An infographic from WebpageFX examines the growth of Facebook, Snapchat, […]