BRAND BUILDING IN THE DIGITAL AGE – Masterclass by Julian Saunders

BRAND BUILDING IN THE DIGITAL AGE – Masterclass by Julian Saunders

A whole generation is entering the mainstream that has grown up with the Internet and (increasingly) smartphones. They expect brands to behave differently – understanding and planning for this is vital to long term growth and brand health. Brand Building in the Digital Age sets out a program for action and provides practical guidance, planning […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

LinkedIn-Zillow research finds places where jobs and affordable housing intersect

June 22nd, 2017

Linkedin recently shared a research content in which disposable income of Tech workers in Seattle and San Francisco has been disccused. – Seattle tech workers who own their homes can expect to have about $2,000 more in disposable income each month than tech workers in the Bay Area. Seattle tech workers keep an average of […]

Three Companies Get Approval To Set Up Car Assembly Plants in Pakistan

June 22nd, 2017

The federal government has officially granted permission to three new companies for setting up car assembly plants in Pakistan. These companies are set to bring $372 million investment in collaboration with local partners. According to the secretary Khizar Hayat Gondal, the Ministry of Industry and Production (MIP) has approved licenses for United Motors Private Limited, […]

Website Performance & Poor Conversion Rate

June 21st, 2017

Author: Hassan Javed Your website has been designed, everything seems to be spick & span. You have gone through all the prerequisites which are needed for a modern crisp website. Furthermore, your analytics are also showing healthy website traffic which is better than ever before. But still, conversion rates are low and bounce rates are […]

Radio Advertising Industry Snapshot – May 2017

June 21st, 2017

A snapshot of the Radio Industry – May 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of May 2017. It covers top advertisers, categories, brands and FM Channels and their % […]

Print Media Analysis May 2017

June 21st, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period May 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track Print Media Analysis May 2017 from PakistanAdvertisersSociety Share it:Tweet