CrackIt 2014 had a resounding success with massive participation this year

CrackIt 2014 had a resounding success with massive participation this year

Precedent to last year’s success – Crackit 2014 had a resounding success with massive participation this year! Exposing the teams to a challenging stance of unfolding brilliant ideas and solutions – an overall of 35 teams participated from Karachi and Lahore. The 3-4 members team comprising of one marketer, one strategist, one creative and one […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Symmetry Group Wins Campaign South Asia Agency of the Year Awards 2014

December 17th, 2014

As the leading Full Service Digital Media Group in Pakistan, Symmetry Group has once again proved to push the boundaries of conventionality, to spearhead the digital landscape in Pakistan. Under the Group umbrella, its two leading agencies, Symmetry Digital & Iris Digital, submitted their entries, for the “Campaign Asia-Pacific South Asia Agency of the Year […]

Instagram Pakistan Landscape 1.0

December 16th, 2014

Ahsan Saeed, Founder Twittistaan published the first ever infographic for Instagram Pakistan. This includes popular Pakistani profiles, hashtags and interesting city-wise stats. According to Ahsan, This is the first version, there is a lot more to come in the next infographic. Share it:Tweet

PTCL Commences its CSR Initiative for Free Online Learning

December 16th, 2014

Pakistan Telecommunication Company Limited (PTCL) has announced the commencement of its ILM (Illuminating Learning Movement) program, a Corporate Social Responsibility (CSR) initiative undertaken to help students prepare for their Metric, Intermediate board exams and all sorts of entry tests. PTCL, for its ILM initiative, has collaborated with Click2Learn, an online preparatory tool offering support to […]

National Mobile App Competition Announced!

December 16th, 2014

Planning Commission of Pakistan, in collaboration with private sector, has announced Pakistan’s first National Mobile Competition. Primary aim of the competition is to engage talented IT professionals and youngsters in making Apps that will improve the Government services, transparency, and quality of work. According to details, startups, students, professionals can submit their ideas and best […]

Google Santa Tracker

December 16th, 2014

It’s an advent calendar but from the 24th it will use Google maps to track the big man as he does his thing around the world. Developed by Google, with a little help from Santa’s elves, the Santa Tracker features numerous activities within Santa’s Village while Santa prepares for his global journey. Visit the site […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

December 2014
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