1 day workshop”Driving Brand Growth without Product Innovation” by Tom Darlow

1 day workshop”Driving Brand Growth without Product Innovation” by Tom Darlow

PAS is pleased to announce 1 day workshop on “Driving Brand Growth without Product Innovation” by Tom Darlow – an international trainer of high repute from Singapore with twenty-five years of global Marketing experience. Tom will share his expertise and experience through especially designed workshop for the Pakistan industry, where he has spent 5 years […]

TV Industry Report 2012–2013

TV Industry Report 2012–2013

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2012. The report also focuses on share of TV channels, share of each genre and ad-spend […]

News and Events

Social Media Marketing Analysis – June 2014

July 23rd, 2014

As per the Pakistan Social Marketing Report for June 2014, Facebook is the most popular marketing website with 14.8 million Pakistani fans, followed by Twitter and YouTube. Hence it is clear where all the attention lies. Fashion forward Pakistani’s still take the lead with the highest number of facebook fans (accumulated 18.7 million Pakistani fans). […]

Pakistan Digital Marketing Trends Report – July 2014

July 21st, 2014

Digitz, a digital agency has released the digital trend report for the month of July 2014. Purpose of this report is to give readers ab overview of the digital industry landscape of Pakistan. the report covers how social media is evolving and how brands locally and globally are effectively using this medium. Topics Covered: • […]

First Ever Pakistan Start up Report

July 15th, 2014

The Pakistan Startup Report was written by Pakistani entrepreneur and founder of DYL Ventures, Adam Dawood (@adamdawood) and Silicon Valley entrepreneur and founder of World Startup Report and CardMunch, Bowei Gai (@bowei). It is part of the much larger, World Startup Report, which is in turn part of a project to create a World Startup […]

Smart Phone Usage in Pakistan [Infographics]

July 15th, 2014

Grappetite, a mobile app development firm has released a new infographics that details the usage patterns of smartphones in Pakistan. The infographics reveals that : 35% of the smartphone users in Pakistan carries a low cost phone on them for safety reasons. 68% of the smartphone users in Pakistan are on Android. 77 % of […]

Mobile Phone Users in Pakistan Cross 139.2 Million Mark

July 15th, 2014

Cellular mobile phone users in Pakistan reached 139.20 million at the end of May 2014, said latest stats published by Pakistan Telecommunication Authority. – Market situation remained almost the same as previous months with Mobilink leading the market with 38.44 million subscribers and Telenor standing at second slot with 36.31 million subscribers. – Zong, which […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

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