PAS & CCP Joint Session

PAS & CCP Joint Session

Pakistan Advertiser Society (PAS) took a one of its kind initiative to engage Competition Commission of Pakistan (CCP) by organizing a joint learning session for its member companies keeping in mind the regulatory role that CCP plays in the area of ‘deceptive marketing’, which is in alignment with one of the objectives of PAS to […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

Creating Voice Search Friendly Content

December 19th, 2017

By: Hassan Javed As per a recent study conducted by BrightEdge “voice search” is the future of search and it will increase to 50% by 2020. As for now, Voice search accounts for at least 20% of all Google mobile searches while 31% of marketers believe voice search is the next big thing. If we […]

Endless Ripples of Data

December 19th, 2017

By: Hassan Javed What bell rings when we say Big Data? For a few, it’s ambiguous picture of exhausting measurable information which is overseen by IT individuals. For some Big Data is an open door through which they can open information put away in documents of a framework in confused shape. In any case, the […]

Indispensable integration of SEO and Content in the Digital Age

December 13th, 2017

By: Hassan Javed As I was going through an article published by Centric, I found out that in a recent survey conducted by BrightEdge found 97% of the respondents viewing SEO and content as integrated or as converging into a single function. Highlights from same survey incorporate the trouble in creating a connect with content […]

Gear Up to innovate

December 13th, 2017

By: Hassan Javed It is rightly said that innovation and creativity is something which is inevitable. Brands which are innovative and show guts to do something different while taking risks always remain a step ahead of competitors. But we must also acknowledge that innovative steps can only be taken if a company can sustain the […]

Monetizing your website… A Riddle to be Solved

December 9th, 2017

By: Hassan Javed Generating revenue and positive ROI is as difficult as to summit K2. It may be very easy to launch or plan a new website but the real game begins after we are already with the site map, idea resume and the problem which is to be solved through the website. Google on […]