The Rebranded Future

1 day international workshop on "The Rebranded Future" - Branding in the Web X.0 World: "Your Winning Strategy for Success" by Erwin Van Lun, MBM, MSc. a renowned Dutch futurist.

TV Industry Report Jan – Dec 2011

TV Industry Report Jan – Dec 2011

SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec'11. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2010-11 vs. their share in 2009-10.

News and Events

PAS - "Digital Thursday" - "Life after the Click"

Apr 20th, 2012

Pakistan Advertisers Society (PAS) in association with the Media Science Department of SZABIST has organized its first meet-up "Digital Thursday" - "Life after the Click" on 19th April, 2012 at Szabist. The session was conducted by Shahjahan Chaudhary, CEO- TeamAnts on "Creating Brand Engagement through Social Media"[...]

Developing Power Communication Strategy

December 1st, 2011

Pakistan Advertisers Society (PAS) organized a two-day training workshop on Developing Power Communication Strategy on November 29th & 30th, 2011 at Karachi Sheraton Hotel. Conducted by Omar Abedin, a Master trainer at The Daniel Adams Co. and the CEO of Brand Hotline, Dubai, the workshop was part of the marketing and advertising excellence series workshop [...]

Bizarre Love Triangle

November 1st, 2011

PAS organised an Expert Briefing 'Bizarre Love Triangle' – a session on brand management for the professionals of the industry. Held at Pakistan Institute of Management (PIM), the session was presented by Tahir Malik, Country Manager, West Asia, Reckitt Benckiser and attended by brand marketers and advertising professionals from various companies like 5th Element, P&G, [...]

Bulls Eye Communications Wins 2 Awards

August 16th, 2011

The results of the Promotional Marketing Awards of Asia (PMAA) were announced recently in Australia. This year, once again the Pakistan advertising industry flag was held high by Bulls Eye Communications with 2 awards won, while competing with the very best of Asian agencies from India to all the way to Australia. Specifically, Bulls Eye [...]

Marketing and advertising conference

March 20th, 2010

Aurora jointly with PAS organized a one-day conference and exhibition on 'Consumers – the new value seekers' on March 20th, 2010 at Pearl Continental Hotel, Karachi. Share it:Tweet

More Books/Publications

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA's Effectiveness Awards 2007.

  • How Advertising Works

    How Advertising Works

    This classic book (now available only in PDF format) provides a serious examination of advertising issues and practices. It is essential reading for everyone involved in the advertising world and professionally interested in the ways in which advertising works.