PAS Workshop “Effective Digital Media Planning”

PAS Workshop “Effective Digital Media Planning”

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on May 15, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Reprieve – Not A Bug Splat Case Study

June 30th, 2015

This campaign has so far awarded a Gold lions (2015), Bronze Lion (in 2014), three Silver and seven Bronze at Spikes Asia, two Silver and a Bronze at One Show, three Pencils at D&AD, a Gold Effie, five Golds, three Silvers and two Bronze at Dubai Lynx, four PAS Awards along with several other awards. […]

Carmudi to Sponsor NUST NAS15 Team at Formula Student Race UK

June 29th, 2015

In bid to support the promotion of Auto Sports in Pakistan, online vehicle marketplace Carmudi.pk is proud to support NUST Formula Student Team as they gear up for the World’s largest student motorsport competition. Since 2012, Interactive NUST Formula Student Team has taken part in Formula Student UK, a motorsports competition organized by the Institute […]

BBDO Pakistan wins first ever Gold Lions at Cannes

June 29th, 2015

BBDO Pakistan won two Gold Cannes Lions and a Bronze Lion at the Cannes Lions 2015. The two Gold Lions were won for the agency’s "Not a Bug Splat" campaign for Reprieve/Foundation for Fundamental Rights (which, puzzlingly, was entered into Cannes last year and won a Bronze Lion in the Direct category plus three shortlists […]

OOH Media AdEx Report May 2015

June 29th, 2015

Analysis by: Winning Solutions Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 […]

Cable TV Advertising Analysis – March 2015

June 29th, 2015

Research Methodology: This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar […]