PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

Come and Join CrackIt 2014– Pakistan’s nationwide Hackathon and show the world what you are made of! CrackIt, an effort to encourage and bring forward brilliant ideas and solutions by providing a platform to innovative minds will be part of the Dig-It 3.0 in November this year. At CrackIt 2014, marketers and techies team up […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Grappettite’s Halaat-O-Meter Wins mBillionth Award

October 30th, 2014

Grappettite, a Karachi based software company, has brought home the South Asian mBillionth award for their initiative, Halaat-O-Meter. A crowd sourced platform for sharing real time information during times of unrest, which is pretty much every day in some part of Pakistan these days, it allows citizens to update everyone else about the conditions in […]

KE Announces Special Measures to Facilitate Muharram Majalis, Rallies and Processions

October 30th, 2014

According to K-Electric press statement the company has been facilitating commemorative meetings and processions as part of its program to support local administration for maintaining law and order during the first 10 days of Muharram-ul-Haraam. The program includes exemption of feeders, availability of emergency generators, functioning of four regional control rooms as well as special […]

Foodpanda Hits Milestone of 5 Million Downloads

October 30th, 2014

  Foodpanda.pk today said that it has recorded 5 million downloads on its mobile app. A recent embark with online payment option has enabled foodpanda to follow through its Mobile-First strategy, covering all systems to become first choice platform. The app serves more than 40 markets with downloads on iOS, Android and Windows Phone. Since […]

Good Knight comes to Pakistan

October 30th, 2014

Godrej Consumer Products Limited, one of the conglomerates of home and personal care based in India has ventured into Pakistani market through Good Knight – a mosquito repellent brand. The launch has been planned in October by a local distribution and marketing company Numeric Distribution Network (NDN) who is currently handling few more Indian brands […]

WFA guide to Programmatic Media

October 30th, 2014

  This document provides background and guidance on how programmatic media works and how advertisers can better engage with this space to improve visibility and performance. In addition, the intention is to illustrate how the continued onset of programmatic media is likely to affect the way media trading is conducted and how advertisers might realign […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

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