PAS Content Marketing Masterclass by Rob Thurner

PAS Content Marketing Masterclass by Rob Thurner

PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to be […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

Bitcoin Soars To An All Time High of $1186

February 25th, 2017

Bitcoin is seeing a price surge since last year, but this time the roll is big enough to take the cryptocurrency to its all-time high price of $1186, overtaking its previous best of $1165, set all the way back in November 2013. The currency has risen more than 25 percent this year already, following a […]

Facebook Now lets you Add Your Country’s Flag’s To Your Display Picture

February 25th, 2017

Previously, Facebook allowed its users to add filters to show support for sport teams, causes and movements. Now the social media giant enables users to add their countries’ flags as well in a simple manner. This update lines up with Mark Zuckerberg’s manifesto to turn Facebook into a platform for unified global community. A Facebook […]

TV Advertising Analysis Monthly Report – January 2017

February 25th, 2017

A JOINT RESEARCH STUDY BY PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

3G/4G Users Cross 38 Million Mark in Pakistan

February 25th, 2017

The number of 3G and 4G users in Pakistan reached 38.269 million by end of January 2017 against 37.574 million by December 2016, Pakistan Telecommunication Authority (PTA) report revealed Tuesday. The number of mobile phone users in Pakistan reached 137.095 million by the end of January 2017, up from 136.489 million by end of December, […]

Print Media Analysis December 2016

January 30th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source:: Mediatrack Print Media Analysis December2016 from PakistanAdvertisersSociety Share it:Tweet