1 day workshop”Driving Brand Growth without Product Innovation” by Tom Darlow

1 day workshop”Driving Brand Growth without Product Innovation” by Tom Darlow

PAS is pleased to announce 1 day workshop on “Driving Brand Growth without Product Innovation” by Tom Darlow – an international trainer of high repute from Singapore with twenty-five years of global Marketing experience. Tom will share his expertise and experience through especially designed workshop for the Pakistan industry, where he has spent 5 years […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Marketers, if you want to make money on social media, go to…

September 9th, 2014

Tumblr. Yes, Tumblr. The blogging platform owned by Yahoo is already known for its particularly engaged users. This is translating into some serious money for retailers. When it comes to mobile, Tumblr outpaced all other social networks in revenue per visit. "Pinterest is the one who everyone holds up as the retail social network but […]

Is Visual Content the Future of Social Media? [INFOGRAPHIC]

September 2nd, 2014

In the past year or two photo and video-friendly social networks such as Instagram, Pinterest and Vine have exploded in popularity. Five tweets in every second contain a Vine link, and Twitter revamped its entire timeline and profile page design to better incorporate images and even animated GIFs. All of which begs the question: is […]

Share a Coke campaign gets whooping success…

September 2nd, 2014

Launched in June 2014 globally, Coke introduced a 3 month “Share a coke” campaign created by Ogilvy and Mather that had the 378,000 customer coke cans printed with various names on them besides numerous bottle wrappers. The objective behind the campaign was that 50% of the young and adult had not tasted Coke. The creative […]

Sound of the Nation: Announcing Coke Studio Season 7!

August 28th, 2014

Coca-Cola Pakistan is proud to announce Season 7 of the nation’s most anticipated music platform – Coke Studio. Set to launch this September, Coke Studio’s new season is a celebration of Pakistani music, furthering the platform’s identity as that which explores newer influences while paying homage to our heritage and legacy, but this time within […]

Are you doing Mobile wrong?! 7 Deadly Mobile Mistakes

August 25th, 2014

There is no doubting the ever-rising relevance of mobile. With over 6 billion mobile devices globally, and those numbers rapidly growing, an entire new ecosystem has been created that binds us all together. The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

September 2014
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