PAS Content Marketing Masterclass by Rob Thurner

PAS Content Marketing Masterclass by Rob Thurner

PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to be […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

Is your website winning the battle for customer confidence?

January 24th, 2017

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

Google to shut down legacy versions of Drive and other G suite apps

January 24th, 2017

Google has announced in an official blog stating that they will be shutting down old versions of its G Suite or Google Drive apps. The company put out an official notice providing all the older versions that will stop being operational from April 3 this year. Come March, the company will start noifying users who […]

TOP BRAND 2016- what makes a winning entry!

January 18th, 2017

Having been a member of the jury for specifically this Award in2016, I can vouch for the fact that there was seemed to be some confusion as to what was meant by “Top Brand” as compared to “Campaign of the Year” and even “TVC of the Year”. Many of the entries in fact simply duplicated […]

MasterCard collaborates with NADRA to optimise national ID cards with e-payment functionality

January 18th, 2017

KARACHI: MasterCard, a leading technology company in the global payments industry, has announced a strategic collaboration with Pakistan’s NADRA Technologies to optimize national ID cards with electronic payments functionality. The move will allow Pakistani citizens to carry out financial transactions and receive government disbursements by utilizing the unique 13-digit identification number of their identity card. […]

PAS Content Marketing Masterclass by Rob Thurner

January 17th, 2017

PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to be […]