PAS Workshop “Effective Digital Media Planning”

PAS Workshop “Effective Digital Media Planning”

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on May 15, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

Kenwood – Khush Raho Case Study

May 27th, 2015

  Brand name Kenwood Campaign Title Khush Raho Product / Service Type AC, Refrigerator, Washing Machine, Kitchen Appliances Category for this Entry Telecommunication Hardware and Consumer Electronic Category Background In Home Appliances Category, the scenario at/before the time of the launch of Kenwood Communication was very clichéd and run of the mill; it was a […]

Pakistan’s Social Media Marketing Report – April 2015

May 27th, 2015

April 2015 was full of unexpected weather fluctuations – putting a damper on picnic plans and outdoor activities with spring showers and unexpected heat waves. On facebook most businesses were recovering from the annual ‘fake-fan’ purge and only opted for the promotion of new products rather than exciting campaigns. This month has seen a major […]

PAS Partnered with Mediaconcepts to Promote Legal Content in Pakistan

May 26th, 2015

Pakistan Advertisers Society (PAS) has signed an MOU with Mediaconcepts for promoting & encouraging use of T-series legal content all across Pakistan. Mediaconcepts, is the exclusive copyrights holder of Bollywood’s leading music label T-series content in Pakistan. This joined partnership will help to eradicate piracy while guiding advertisers to verify or obtain requisite permission/license from […]

Content isn’t King

May 26th, 2015

The overused phrase "content is king" fails to reflect how the marketplace has changed and is therefore holding brands back, according to Josh Black of GroupM Content. Black recently spoke at the MELT 2015 festival of creativity in Mumbai, where he shared his belief that content is not ‘king’. He authored this opinion piece based […]

OOH Media AdEx Report April 2015

May 26th, 2015

Analysis by: Winning Solutions Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.