PAS Workshop “Effective Digital Media Planning”

PAS Workshop “Effective Digital Media Planning”

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on May 15, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

TV Advertising Analysis Monthly Report – March 2015

April 27th, 2015

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of March 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

PAS Workshop “Effective Digital Media Planning”

April 23rd, 2015

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on May 15, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

Supreme Court Bans Inaami Schemes by Telecom Operators for Ever

April 15th, 2015

Inami Schemes or Prize Schemes have been a controversial subject in Pakistan in the past couple of years. Due to the negative impact of such schemes on our society, Supreme Court of Pakistan has upheld the Islamabad High Court’s decision regarding the ban on Inami Schemes by telecom service providers. With this the long pending […]

PAS Council nominates its new Secretary General

April 10th, 2015

PAS is pleased to announce that Mr. Syed Ali Akber, Marketing Director – PAR Region, The Coca-Cola Company has taken the position as the new Secretary General of the Society. In the last Council meeting held on March 25th 2015, it was proposed to invite The Coca-Cola Company on the Council to fill the vacancy […]

Radio Advertising Industry Snapshot – Feb 2015

March 30th, 2015

A snapshot of the Radio Industry – February 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of February 2015. It covers top advertisers, categories, brands and FM Channels and their % share […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

April 2015
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