Pasawards Winners 2017

Pasawards Winners 2017

PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to be […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

HTC celebrates 20 years of innovation (VIDEO)

May 27th, 2017

HTC released a video that celebrates its 20 years in the competitive business of manufacturing mobile devices. Because the company often built handsets for other firms, you might not have realized that HTC was involved in the production of many game changing smartphones Watch Complete Video: Share it:Tweet

TV Advertising Analysis Monthly Report – April 2017

May 27th, 2017

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

Print Media Analysis April 2017

May 27th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period April 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track Print Media Analysis April 2017 from PakistanAdvertisersSociety Share it:Tweet

Know about Bitcoin

May 25th, 2017

Bitcoin is a concept which is getting famous as people are getting aware everyday. It is a mode of transaction which gained popularity few years back. But for a fact a large chunk of audience is still not aware of this swift tech based mode of transaction. Following post will inform the readers about bitcoin […]

Popularity of Sports Among Internet Users

May 24th, 2017

There is no question that there is wealth of opportunities when marketers embrace changes in society. With the ability to expose people with the right ad at the right time, there is an even greater need for brilliant creative to keep the consumer engaged. Similarly as time has passed technology has evolved which has brought […]