The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

OOH Media Adex Half Yearly Report Jan-June 2016

OOH Media Adex Half Yearly Report Jan-June 2016

The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of annual spending by different advertisers in your category as well the overall market. The report is based on Top 10 cities namely Karachi, Lahore, Rawalpindi/Islamabad, Faisalabad, Multan, Hyderabad, Sukkur, Sialkot, Gujranwala & Peshawar. The value estimates do not include creative non-permanent […]

News and Events

See How Coke Studio is Bringing Music to Deaf Fans in Pakistan

August 29th, 2016

Deaf music fans in Pakistan can now feel and experience their country’s biggest music platform. Coke Studio for the Deaf uses a studio-like setup to enable hearing impaired persons to feel and enjoy Coke Studio from the comforts of a sofa embedded with hundreds of tiny vibration engines and LED lights synched with music. A […]

EFU Life launched a campaign ‘Meri Shaan, Mera Pakistan

August 29th, 2016

EFU Life, the leading life insurance provider in Pakistan, has launched a unique campaign ‘Meri Shaan, Mera Pakistan’. The inauguration ceremony took place at Ayesha Manzil with the unveiling of the wall by commissioner Ejaz Ahmed Khan. The company, in a statement, said is committed to serving the people of Pakistan and believes in giving […]

Subway has a new logo for the first time in 15 years

August 29th, 2016

As Subway attempts to revamp its brand, the sandwich chain is debuting a new logo. Subway unveiled the new design — the first time that the sandwich chain has significantly changed the major element of its identity since 2001. While the old logo utilized a bold, thick font, the new logo is more minimalist. The […]

Telenor marks the 70th Independence Day of Pakistan

August 29th, 2016

Pakistan is a  country best described as one with multiple sub- cultures. The essence of all religions as charters of  human rights is to promote peace and tolerance. Today Telenor Pakistan launched a patriotic song ‘Telenor Rawaan’ to mark the 70th Independence Day of Pakistan. Telenor Rawaan is played across the Pakistan. Share it:Tweet

ALI AZMAT AND UMAIRJASWAL TO TAKE PART IN RED BULL SOUDCLASH ON AUGUST 27TH

August 29th, 2016

It started with a leaked video where Ali Azmat shared his views about young musicians of Pakistan and seemed quite unhappy with their (young musicians) style of music. In particular, Ali Azmat disapproved Umair Jaswal’s style of music and songs. Fans of both musicians reacted to the leaked video, some agreed with Ali Azmat’s viewpoint […]