PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

PAS brings back “CrackIt 2014” – Pakistan’s nationwide Hackathon

Come and Join CrackIt 2014– Pakistan’s nationwide Hackathon and show the world what you are made of! CrackIt, an effort to encourage and bring forward brilliant ideas and solutions by providing a platform to innovative minds will be part of the Dig-It 3.0 in November this year. At CrackIt 2014, marketers and techies team up […]

OOH Media Census Report

OOH Media Census Report

Analysis by: Winning Solutions Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city […]

News and Events

BBDO Pakistan Wins again

September 29th, 2014

Out of the 12 entries shortlisted, BBDO is basking in the achievement of winning 10 AWARDS across various segments in SPIKES Asia 2014. 3 silver and 7 bronze to be precise. The same campaign that brought the Lion home few months back , got noticed and talked about during the Spikes and won medals and […]

Alibaba’s Founder on Why His Company Is Killing It in China

September 26th, 2014

Alibaba founder Jack Ma and the Notorious BIG may seem like two very different people—OK, fine, they’re polar opposites—but on stage at the Clinton Global Initiative’s Annual Meeting in New York City on Wednesday, Ma made it clear that he shares at least one belief with the late rapper: mo’ money, mo’ problems. “When you […]

Afghanistan Electronic Media Analysis – August 2014

September 26th, 2014

- Analysis based on 15 TV & Radio Stations. – Report cover more the 90% of total media Spend. – Most of the Afghan Channels are non commercials and running without any advertisement. – Government owned TV Channels are terrestrial. Source: Media Track Pakistan Share it:Tweet

Digital Trends Report – September 2014

September 25th, 2014

Digitz, a digital agency has released the digital trend report for the month of September 2014. Purpose of this report is to give readers an overview of the digital industry landscape of Pakistan. the report covers how social media is evolving and how brands locally and globally are effectively using this medium. Topics Covered: Analysis: […]

BOL on the horizon soon…

September 25th, 2014

BOL Group, claimed to be Pakistan’s Largest Media Group, is all set to launch their TV channel which according to their chairman and CEO Mr Shoaib Ahmed Shaikh will happen before the year ends. The world seems to be waiting for the TV, as so much hype has been created since the announcement was made […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

October 2014
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