Media Audit

Media Audit

AGENDA OF THE WORKSHOP 1. Media Audit Overview Trends in Media Audit worldwide Why Media Audit What does Media Audit mean Difference between Audit and Advisory 2. Which Audit should you go for Types of media audit Media Audit Process by medium (TV, Print, Digital etc) Media Audit Reports Benefits of onetime and continuous audit […]

PAS & CCP Joint Session

PAS & CCP Joint Session

Pakistan Advertiser Society (PAS) took a one of its kind initiative to engage Competition Commission of Pakistan (CCP) by organizing a joint learning session for its member companies keeping in mind the regulatory role that CCP plays in the area of ‘deceptive marketing’, which is in alignment with one of the objectives of PAS to […]

News and Events

Media Audit

February 19th, 2018

AGENDA OF THE WORKSHOP 1. Media Audit Overview Trends in Media Audit worldwide Why Media Audit What does Media Audit mean Difference between Audit and Advisory 2. Which Audit should you go for Types of media audit Media Audit Process by medium (TV, Print, Digital etc) Media Audit Reports Benefits of onetime and continuous audit […]

The Plot of Kenwood’s Middle Se Ooper Webisode

January 26th, 2018

Kenwood Pakistan has yet again come up with a new idea after the famous Nawazuddin Siddique’s campaign which was taken down by the brand despite strong word of mouth across. Advertisement Banner: This time around Kenwood has taken primitive approach while introducing a new concept of webisodes in Pakistani Consumer Electronics industry for the first […]

Telenor & PLDDB launch “Khushaal Aangan” a dedicated IVR service for female farmers

January 26th, 2018

Lahore – December 05, 2017: Aimed at empowering Pakistan’s female farmers and extending them the benefits of its flagship mobile agriculture service ‘Khushaal Zamindar’, Telenor Pakistan in partnership with Punjab Livestock and Dairy Development Board (PLDDB) have launched a dedicated free of cost IVR service for female farmers in Punjab called ‘Khushaal Aangan’. Female farmers […]

Kenwood Pakistan Launches “Middle Se Ooper” Webisode Series

January 26th, 2018

[Karachi: 17th December 2017]: Kenwood Pakistan, a leading brand of home and kitchen appliances in Pakistan has launched the first ever webisode series in consumer electronics industry of Pakistan “Middle se Ooper” starring Mahjabeen Habib, Haseeb Khan, Rimha Ahmed and Ushna Shah The webisode aims to enhance the level of brand engagement and interaction with […]

Creating Voice Search Friendly Content

December 19th, 2017

By: Hassan Javed As per a recent study conducted by BrightEdge “voice search” is the future of search and it will increase to 50% by 2020. As for now, Voice search accounts for at least 20% of all Google mobile searches while 31% of marketers believe voice search is the next big thing. If we […]