A Dig-it 2017 A Digital Marketing & Advertising Conference

A Dig-it 2017 A Digital Marketing & Advertising Conference

  PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to […]

The Creative Brief Toolkit

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

News and Events

TV Advertising Analysis Monthly Report – February 2017

March 21st, 2017

JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of […]

PAKISTAN ADVERTISERS SOCIETY (PAS) BRINGS DIG-IT 2017

March 13th, 2017

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2017’ on 14th of April ’17 in Karachi, Pakistan. There is no question that there is […]

Ali Baba officials in Islamabad

March 7th, 2017

After Prime Minister Nawaz Sharif’s meeting with Jack Ma, the founder of Alibaba, during World Economic Forum in January this year, company executives are now visiting Islamabad, we have checked. Alibaba officials met Ishaq Dar, Finance Minister, along side other meetings, a press statement said. Alibaba delegation is reportedly impressed with how Pakistan is progressing in the […]

Afghan media analysis January 2017

March 7th, 2017

Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Government, Juices/Energy Drinks and Telco are amongst top 3 categories. – Tolo TV, Shamshad and 1 TV are top 3 TV channels in afghanistan for the month of January. – Pakistani […]

Print Media Analysis January 2017

March 7th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan 17. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising Data Source: Mediatrack Complete Report: Print media analysis January 2017 from PakistanAdvertisersSociety Share it:Tweet