PAS Awards “Pick Your Winner” Contest

PAS Awards “Pick Your Winner” Contest

WHICH CAMPAIGN YOU THINK WILL WIN “CAMPAIGN OF THE YEAR” AND “PASSION FOR PAKISTAN” AT PAS AWARDS 2014. CAST YOUR VOTE NOW! Share it:Tweet

TV Industry Report 2012–2013

TV Industry Report 2012–2013

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2012. The report also focuses on share of TV channels, share of each genre and ad-spend […]

News and Events

PAS Awards “Pick Your Winner” Contest

April 24th, 2014

WHICH CAMPAIGN YOU THINK WILL WIN “CAMPAIGN OF THE YEAR” AND “PASSION FOR PAKISTAN” AT PAS AWARDS 2014. CAST YOUR VOTE NOW! Share it:Tweet

Business Recorder Special Supplement

April 22nd, 2014

The premier biennial event of the advertising & marketing communication industry, IAA World Congress 2014 will be held in Beijing China from 8-10 May 2014. The who’s who of the international marketing and communications world gathers at the International Advertising Association’s World Congress. Hundreds of industry professionals from more than 50 countries around the world […]

Pakistan Social Media Report – March 2014

April 16th, 2014

The spiraling social media vortex continues to guzzle down more and more users each month. March saw a boost to 13 million Monthly Active Facebook users from Pakistan, with 72% of those male and with the bulk of them between the ages of 18 – 34 years of age. Of the 13 million, 3 million […]

New Twitter Design Starts Rolling Out, and It Looks… Familiar

April 9th, 2014

The company says an updated look for profile pages is already rolling out but, as some users say, the top third of the page resembles Facebook since both have a big, wide background photo with a small headshot. Twitter’s blog post announcing its new profile designs begins, “Moment by moment, your Twitter profile shows the […]

PAS Awards 2014 Announces Finalists

April 7th, 2014

Automotive & Transportation S. No. Name of the Entry 1 suzuki Raider  2 Toyota Fortuner  3 Honda CD Dream  Banking and Financial Services  S. No. Name of the Entry 1 Bank Al Habib  2 HBL – Freedom Account  3 HBL – Main Hoon Shahid Afridi  Beverages Cold  S. No. Name of the Entry 1 Mountain […]

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

April 2014
M T W T F S S
« Mar    
 123456
78910111213
14151617181920
21222324252627
282930