A Snapshot of the Radio Industry – June 2010

Monthly Reports

Top 10 Advertisers

S. No. Advertiser % Mins Ranking
TM LM
1 Unilever Pakistan 8.5 1 1
2 Telenor 7.5 2 2
3 Ufone GSM 6.8 3
4 Faysal Bank 5.8 4
5 China Mobile 4.5 5
6 Proctor & Gamble 3.2 6
7 Engro Foods 3.2 7 4
8 Caltex Oil Pakistan 2.8 8
9 Qarshi Industries 2.7 9
10 Sharp Communications Pvt. Ltd. 2.5 10

Top 10 Brands

S. No. Advertiser % Mins Ranking
TM LM
1 Uth Package 6.8 1
2 Faysal Bank 5.8 2
3 Zong 4.5 3
4 Wall’s Cornetto 3.7 4
5 Ariel 3.2 5
6 Easy Paisa 2.9 6
7 Djuice 2.6 7
8 Qubee 2.5 8
9 Havoline Engine Oil 2.2 9
10 UBL First 2.0 10

Time Band Share

S. No. Time Band Advt. Mins
1 Morning 38,025
2 House Show / Lifestyle 21,327
3 Afternoon Drive 12,149
4 Pre-Drive Time 9,610
5 Drive Time Evening 32,169
6 Late Evening 39,532
7 Night Time 16,209
8 Early Night 1,826
9 Late Night 1,626

City-wise Sharer

S. No. City % Share
1 Karachi 41.72%
2 Lahore 34.27%
3 Islamabad 24.00%

Brand Clutter

S. No. City No. of Mins
1 Karachi 151
2 Lahore 153
3 Islamabad 133

Average Number of Ads Per Day

S. No. City No. of Ads
1 Karachi 2,431
2 Lahore 1,957
3 Islamabad 1,361

Courtesy: MediaMiles.

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