A Snapshot of the Radio Industry – November 2010

Monthly Reports

Top 10 Categories

S. No. Advertiser % Mins Ranking
TM LM
1 Telecom 19.7 1 2
2 Beverages 8.3 2 10
3 Financial Institution 7.8 3 3
4 Appliances 7.5 4 8
5 Tea 6.8 5
6 Cosmetics 5.7 6
7 Shoes 4.4 7 6
8 Shaving 4.0 8
9 Cell phone 3.8 9
10 Edible Oil 3.7 10

Top 10 Advertisers

S. No. Advertiser % Mins Ranking
TM LM
1 Unilever Pakistan 12.7 1 1
2 United Bank Limited 7.7 2
3 Nestle Pakistan 6.3 3 10
4 Dawlance 5.3 4
5 Telenor 5.2 5 4
6 China Mobile 4.9 6 5
7 Ufone GSM 4.1 7
8 Gillette 4.0 8
9 Nokia 3.8 9
10 Servis Industries 2.9 10 6

Top 10 Brands

S. No. Advertiser % Mins Ranking
TM LM
1 UBL Omni 6.4 1
2 Lipton Tea Bags 6.0 2
3 Nestle’s Pure Life 5.3 3
4 Zong 4.9 4 4
5 Ufone GSM 4.1 5
6 Gillette Blue 3 3.9 6
7 Nokia C3 3.8 7
8 Surf Excel 3.3 8 2
9 H-Zone Washing Machine 2.4 9
10 Dalda Cooking Oil 2.3 10

Time Band Share

S. No. Time Band Advt. Mins
1 Morning 30,065
2 House Show / Lifestyle 15,832
3 Afternoon Drive 13,013
4 Pre-Drive Time 7,532
5 Drive Time Evening 27,894
6 Late Evening 24,088
7 Night Time 12,844
8 Early Night 1,922
9 Late Night 856

City-Wise Share

S. No. City % Share
1 Karachi 44.15%
2 Lahore 32.51%
3 Islamabad 22.34%

Brand Clutter

S. No. City No. of Ads
1 Karachi 113
2 Lahore 130
3 Islamabad 104

Average No. of Ads/Day

S. No. City No. of Ads
1 Karachi 1,959
2 Lahore 1,479
3 Islamabad 1,030

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