A Snapshot of the Radio Industry – May 2010

Monthly Reports

Snapshot

  • Telecom Sector topped the advertising followed by Food and Beverages in
    May ’10.
  • Unilever was the top advertiser.
  • Knorr was the top advertised brand.
  • Karachi had the most number of ads shown per day

Top 10 Categories

No. Categories % Mins Ranking
This Month Last Month
1 Telecom 12.6 1 1
2 Food 10.6 2 6
3 Beverages 7.9 3 4
4 Cosmetics 6.3 4
5 Ice creams 6.1 5 3
6 Financial Institutions 5.6 6 2
7 Appliances 5.5 7 9
8 Shampoos 5.5 8
9 Soaps 4.0 9
10 Hotel & Restaurants 3.6 10 10

Top 10 Advertisers

No. Categories % Mins Ranking
This Month Last Month
1 Unilever Pakistan 26.6 1 1
2 Telenor 6.6 2 7
3 Nestle Pakistan 4.7 3
4 Engro Foods 3.6 4 8
5 United Bank Limited 3.4 5 3
6 Warid 2.4 6
7 Nokia 2.4 7 2
8 PIA 2.4 8
9 Akzo Nobel N.V 2 9 6
10 Mobilink 1.9 10 4

Top Advertisers

Top 10 Brands

No. Categories % Mins Ranking
This Month Last Month
1 Knorr 9.1 1 2
2 Fair & Lovely 4.4 2
3 Nestle Pure Life 3.8 3
4 Clear Men 3.8 4
5 UBL Omni 3.4 5 8
6 Wall’s Vanilla 3.2 6 5
7 Omoré Ice cream 2.8 7
8 Lux 2.6 8
9 Talkshawk 2.5 9
10 Warid 2.4 10

Time Band Share

No. Time Band Advt. Mins
1 Morning 33,246
2 House Show / Lifestyle 19,060
3 Afternoon Drive 12,793
4 Pre-Drive Time 11,293
5 Drive Time Evening 34,349
6 Late Evening 42,113
7 Night Time 17,206
8 Early Night 1,348
9 Late Night 1,158

Time Band Share

City-wise Sharer

No. City %Share
1 Karachi 44.02%
2 Lahore 31.63%
3 Islamabad 24.35%

City Wise Share

Brand Clutter

No. City Number of Minutes
1 Karachi 164
2 Lahore 133
3 Islamabad 133

Brand Clutter

Average Number of Ads Per Day

No. City Number of Ads
1 Karachi 2,546
2 Lahore 1,841
3 Islamabad 1,365

Average Ads Per Day

Courtesy: MediaMiles.

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