A Snapshot of the Radio Industry – February 2010

Monthly Reports

Snapshot

  • Telecom Sector topped the advertising followed by Food and Financial
    Institutions in February 2010.
  • Telenor was the top advertiser.
  • Rin Washing Powder was the top advertised brand other than Telecom.
  • Late evening and early morning remained the preferred time band for
    advertisers.
  • Karachi had the maximum share of advertising.

Top 10 Categories

LM TM Categories (MINS) %
1 1 Telecom 28.9
2 Food 6.9
3 3 Financial Institutions 5.0
4 4 Tea 4.7
5 Laundry Detergents 4.3
8 6 Milk 4.1
2 7 Cell Phones 3.8
8 Insurance Companies 3.8
9 Airlines 3.7
10 Ice Creams 3.2

TM = This Month/LM = Last Month

Top 10 Advertisers

4 of the top advertisers belong to the Telcom Sector

LM TM Advertisers (MINS) %
2 1 Telenor 9.1
1 2 Unilever Pakistan 8.0
3 3 Ufone GSM 6.0
9 4 Engro Foods 4.8
5 5 Nestle Pakistan 4.6
6 Warid 4.5
8 7 China Mobile 3.6
8 Season Foods 3.5
4 9 Nokia 3.4
10 EFU Life Insurance 3.3

TM = This Month/LM = Last Month

Top 10 Brands

6 of the top advertisers belong to the Telcom Sector

LM TM Advertisers (MINS) %
1 1 Ufone GSM 6.0
2 Warid 4.5
3 Telenor 4.4
4 Rin Washing Powder 4.2
5 Talkshawk 3.8
6 6 Zong 3.6
7 Menu 3.5
8 Nokia 5230 3.3
9 PIA 3.0
8 10 Jazz 2.8

TM = This Month/LM = Last Month

Courtesy: MediaMiles.

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