April Fools’ 2014: The best in brand pranks
The internet is awash with hoaxes at the hands of brand marketers looking to get in on the fun. Here’s a roundup of how brands were trying to pull the wool over our eyes in honour of April Fools’ Day.
• Tic Tac
For those that were annoyed by the rattling of Tic Tac mints against the plastic, Tic Tacs has launched “Tic Tac® Shakeless,” so that no one will know you’re eating the entire pack by yourself.
• Smart Glove Love
Somehow Samsung, HTC and Toshiba all turned up this morning with a single idea: a smart glove. HTC calls its the Gluuv, while Samsung went with Samsung Fingers (in Canada, it also joked it was adding a rotary phone to its Galaxy lineup) and Toshiba branded its the Toshiba Digit. Toshiba’s best feature? Hold hands to change status to “in a relationship.” HTC’s: charging your boom box (k, lol) by carrying it with the Gluuv. And Samsung Fingers? The classic “Pull My Finger” Flatulence Auditory Reproduction.
The restaurant chain has put everything you love about Chili’s in an ice cream. Try Nacho Queso Crunch, Baby Back Chunk and Buffalo Brownie Sundae. Because there’s a pregnant lady somewhere.
The Twitter helmet will allow you to tweet with a simple pecking head motion. What, we don’t even get an illustration of this?
Tumblr has launched Tumblr pro, a new service that puts top hats on everything.
Linked off the Google homepage this morning is the Auto Awesome Photobombs app for Google+, which lets you insert David Hasselhoff into any photo.
Now you can rent out other people’s office desks.
• Publicis Seattle
The agency has created Brand Drops, the world’s first branded aromatic rain. They turn a rainy day into the ultimate out-of-home, multisensory brand experience.
Google’s mail app has created “sharable selfie” themes for your Gmail inbox—or as they’re calling them, Shelfies. And … they’re claiming they invented the term “selfie.” Again, it’s not fully a joke, as you can now set your Gmail box to show other people’s Shelfies.
• House of Cards
The Netflix show gave everyone a sneak peak of season 3 with a script page on Facebook.
In a surprising, press-getting twist, the restaurant opted out of April Fools’ Day altogether.
Prank idea: don't.
— Denny's (@DennysDiner) April 1, 2014