Aurora launches Pakistan’s first digital marketing handbook

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A part of the Purple Book series, the new handbook is titled ‘Clicks, Hits and Likes: Your guide to digital marketing success.’ Clicks, Hits and Likes is a complete and comprehensive guide to digital marketing with expert opinion and DIY guides on how to plan, build and manage effective digital strategy. The book is divided into four sections:

Building a Digital Strategy – How to create, implement and measure a successful digital campaign.
The Digital Mix – A comprehensive look at each of the platforms available in the digital mix (social media, vide0, apps and widgets, mobile, etc) and how to use them.
Digital Essentials – Critical advice on how to choose an agency, budget for digital media and write a digital brief.
Directory of Digital Services – A four-page comprehensive listing of digital agencies in Pakistan classified according to their area of specialisation.
PLUS: A dictionary of digital marketing terms to help you get with the digital lingo.

Clicks, Hits and Likes contains contributions from expert writers including Amin Rammal, CEO, The Brand Crew; Salman Abedin, Consultant, JWT Fusion; Ejaz Asi, Director Planning and Strategy, The Brand Crew; Aamir Rauf, Chief Digital Officer, Lowe & Rauf; Umair Mohsin, Director Digital Media, Media Idee; Salma Jafri, Founder and CEO, WordPL; Zeeshan Aftab, COO, Ten Pearls, and many more.

Clicks, Hits and Likes is priced at Rs. 120 and can be ordered from the DAWN office at Karachi, Lahore and Islamabad.
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