Aurora launches Pakistan’s first digital marketing handbook

A part of the Purple Book series, the new handbook is titled ‘Clicks, Hits and Likes: Your guide to digital marketing success.’ Clicks, Hits and Likes is a complete and comprehensive guide to digital marketing with expert opinion and DIY guides on how to plan, build and manage effective digital strategy. The book is divided into four sections:
Building a Digital Strategy – How to create, implement and measure a successful digital campaign.
The Digital Mix – A comprehensive look at each of the platforms available in the digital mix (social media, vide0, apps and widgets, mobile, etc) and how to use them.
Digital Essentials – Critical advice on how to choose an agency, budget for digital media and write a digital brief.
Directory of Digital Services – A four-page comprehensive listing of digital agencies in Pakistan classified according to their area of specialisation.
PLUS: A dictionary of digital marketing terms to help you get with the digital lingo.
Clicks, Hits and Likes contains contributions from expert writers including Amin Rammal, CEO, The Brand Crew; Salman Abedin, Consultant, JWT Fusion; Ejaz Asi, Director Planning and Strategy, The Brand Crew; Aamir Rauf, Chief Digital Officer, Lowe & Rauf; Umair Mohsin, Director Digital Media, Media Idee; Salma Jafri, Founder and CEO, WordPL; Zeeshan Aftab, COO, Ten Pearls, and many more.
Clicks, Hits and Likes is priced at Rs. 120 and can be ordered from the DAWN office at Karachi, Lahore and Islamabad.
For Details: http://auroramag.wordpress.com/2013/07/08/aurora-launches-pakistans-first-digital-marketing-handbook/