Bizarre Love Triangle
PAS organised an Expert Briefing ‘Bizarre Love Triangle’ – a session on brand management for the professionals of the industry.
Held at Pakistan Institute of Management (PIM), the session was presented by Tahir Malik, Country Manager, West Asia, Reckitt Benckiser and attended by brand marketers and advertising professionals from various companies like 5th Element, P&G, Burj Bank, Dabur, EBM, Engro Foods, HBL, HSBC, Orient advertising, Qarshi Industries, Tapal Tea, The Brand Crew and Media Innovations.
The objective of these Expert Briefings is to raise the standard of marketing/advertising practices in Pakistan for which invite industry leaders are invited to share their experience and expertise with the professionals, helping them in their career. Also, it helps to improve standards and encourage best practices in the industry.