BRAND BUILDING IN THE DIGITAL AGE – Masterclass by Julian Saunders

Calender, News and Events, Trainings & Meetings, Trainings & Seminars

A whole generation is entering the mainstream that has grown up with the Internet and (increasingly) smartphones. They expect brands to behave differently – understanding and planning for this is vital to long term growth and brand health.
Brand Building in the Digital Age sets out a program for action and provides practical guidance, planning tools and inspirational examples

The seminar was developed by Julian Saunders whilst he was working at Google and has been attended by major brand owners including Danone, The Guardian, Centrica and Jaguar cars.

Its central idea is this – to succeed brands need to bring together a deep understanding of how technology is changing culture and how psychology helps you to design better solutions.

More simply put – Digital natives can be tough customers – but serving them well could just be the best thing you can do for long term brand health

OBJECTIVES

  • To provide frameworks for understanding how the digital revolution has contributed to culture change and how brands have responded
  • To equip delegates with the confidence and models that can effectively differentiate you and fast tracks your growth
  • To inspire innovation and fresh thinking through examples-this is a time when brands can and should experiment with new ideas about effectiveness

SESSION HIGHLIGHTS!

  • HOW DIGITAL NATIVES have changed expectations of brands
  • SIX PRINCIPLES of BRAND BULIDING FOR the digital age
  • BRANDED CONTENT and HOW PLAN A YOUTUBE CHANNEL
  • HOW SMARTPHONES have transformed expectations
  • UPDATING CLASSIC BRAND THINKING for the digital age
  • INSPIRATIONAL EXAMPLES
  • GOOGLE PLANNING TOOLS AND TECHNIQUES


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