Trainings & Meetings

All about DIG-IT 2017

April 26th, 2017

All about DIG-IT 2017

The conference attracted local and international marketing professionals and featured informative keynote sessions. On April 14, Pakistan Advertisers Society held the ‘Dig-it 2017’ a digital marketing and advertising conference at Movenpick Hotel, Karachi. This conference’s objectives were to highlight the potential of Big Data and technology-assisted creativity to help marketers execute successful omni-channel campaigns. The […]

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Recasting your Mobile vision for 2017 – multichannel, not mobile only

April 24th, 2017

Recasting your Mobile vision for 2017 – multichannel, not mobile only

The chances are you’ve just wrapped up year end appraisals for your team, selected your digital dream team and briefed them on your delivering the vision in 2017. Maybe you’ve just been appraised, bagged that bonus, and nailed that promotion. Maybe you were over-looked, and your mind turns to finding a new job in the […]

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CREATING A WINNING PR STRATEGY – Workshop by Kerry Savage

January 17th, 2017

CREATING A WINNING PR STRATEGY – Workshop by Kerry Savage

As the lines between the role of marketing and PR in social media continue to be blurred, with customers becoming smarter and consuming their news from a myriad of sources, and, of course, with budgets continuing to diminish, now more than ever, brands and organizations need a well-researched, insight driven PR strategy. A serious PR […]

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Masterclass on "Brand Building in the Digital Age" by Julian Saunders

October 14th, 2016

Masterclass on "Brand Building in the Digital Age" by Julian Saunders

Technology innovation never rests and as we know, this has had huge impact on communications and culture, and consequently responses from brands. Focusing on this dynamic subject and understanding it in the context of recent development in behavioural psychology and effectiveness, PAS is organizing one-day masterclass on “Brand Building in the Digital Age” by Julian […]

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Workshop on Out-of-Home- Maximise your investment

July 28th, 2016

Workshop on Out-of-Home- Maximise your investment

Out-of-Home is one of the most dynamic mediums of advertising and over the years we have seen the investments increase significantly as it offers to be one of the most effective medium for brands. Yet, it remains the most under utilised medium in terms of creativity and effectiveness with its opportunity to influence action by […]

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PAS Dig-It 2016

July 10th, 2016

PAS Dig-It 2016

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PAS Workshop "Developing Effective Retail Promotions"

July 10th, 2016

PAS Workshop "Developing Effective Retail Promotions"

PAS brings an inspiring, practical and productive workshop “Developing Effective Retail Promotions” to help brands find the right balance between building it’s equity whilst accommodating the demands of retailers (and often the salesforce) for price driven promotional activity. This workshop will be conducted by Tom Darlow, Consultant, Trainer and CEO at 2-The-Point, Singapore who will […]

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PAS DIGITAL MARKETING AND ADVERTISING CONFERENCE 2016

November 16th, 2015

PAS DIGITAL MARKETING  AND ADVERTISING CONFERENCE 2016

PAS DIGITAL MARKETING AND ADVERTISING CONFERENCE 2016

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PAS Mobile Marketing Workshop "Winning the Mobile Race"

October 15th, 2015

PAS Mobile Marketing Workshop "Winning the Mobile Race"

PAS is organising a 2day workshop on “Mobile Marketing – Winning the Mobile Race” that will be conducted by Paul Berney, Co-Founder of mCordis, UK with more than 13 years of experience in mobile marketing. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to […]

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PAS Workshop “Effective Digital Media Planning”

April 23rd, 2015

PAS Workshop “Effective Digital Media Planning”

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on September 04, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

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