News and Events

The power of Logos in Fast Food World

September 22nd, 2017

The power of Logos in Fast Food World

It could be argued that the most valuable property any fast food chain has, just as much as a unique recipe, is their logo. It is a well known fact that the McDonald’s golden arches are among the most recognised symbols on earth. No design could be simpler; so is simplicity the key to the […]

Read More »

Get a panoramic view of your data with dashboards

September 22nd, 2017

Get a panoramic view of your data with dashboards

Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities. […]

Read More »

TV Advertising Analysis Monthly Report – August 2017

September 22nd, 2017

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of August 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on the share of TV channels, […]

Read More »

Tv Advertising Monthly Clutter Report- August 2017

September 22nd, 2017

Tv Advertising Monthly Clutter Report- August 2017

The report focuses on various aspects of commercial airtime on TV for the month of August 2017. The report includes various forms of analysis on clutter in terms of average minutes of advertising and number of spots. It shows % share of advertising in terms of time band & share of Primetime vs. Non- Primetime […]

Read More »

The race for creating an alternate reality

September 21st, 2017

The race for creating an alternate reality

Augmented Reality and Virtual Reality technologies have been around for few years now. But till recently, applications and users for these have been limited. But now with Google, Facebook and Apple adopting these technologies, the scale is about to become big. I should add, it’s more AR than VR for now. So, what exactly are […]

Read More »

JS Bank partners with Blue East to form an IoT Banking Alliance in Pakistan

September 21st, 2017

JS Bank partners with Blue East to form an IoT Banking Alliance in Pakistan

JS Bank Limited & BlueEast Pvt Ltd have signed a Memorandum of Understanding for pioneering Pakistan’s first ever IoT banking alliance. Under this agreement, both parties will collaborate to promote a “Digital Pakistan”. The agreement aims to provide IOT integration with smart payment gateways to deliver customer centric banking & ecommerce solutions. BlueEast and JS […]

Read More »

Jazz Cash Signs MOU with Pakistan Railway

September 21st, 2017

Jazz Cash Signs MOU with Pakistan Railway

JAZZ CASH & PAKISTAN RAILWAY recently signed an MOU for facilitating customers in the payment process of railway tickets. Customers can now make payments of railway tickets via Jazz Cash. While tickets can be booked online through the Pakistan Railways website or Pakistan Railways Mobile App, after which they would be able to pay for […]

Read More »

2nd Pakistan Banking Awards 2017

September 21st, 2017

2nd Pakistan Banking Awards 2017

Bank Alfalah has been awarded “The Best Bank of the year 2017 Award” at an award ceremony organized by the Institute of Bankers Pakistan IBP, who are also the knowledge partners of AF Ferguson. The award ceremony was held at Pearl Continental Hotel, Karachi on 19th Sept 2017. It was attended by representatives of the […]

Read More »

Triumph of Whatsapp – Serving the Users & Now Businesses

September 20th, 2017

Triumph of Whatsapp – Serving the Users & Now Businesses

By- Hassan Javed Whatsapp- an application which turned the story of texting around the Globe & in Pakistan. With only 50 employees approx, WhatsApp has gone mightier in terms of financial stability, profitability & daily users. The introduction of 3g and 4g have almost replaced normal text messages with WhatsApp messaging and calling due to […]

Read More »

New Advertising Options Being Offered by Facebook & Google

September 18th, 2017

New Advertising Options Being Offered by Facebook & Google

The article was originally published by Centric Google announced two updates for AdWords and one update for mobile advertising. Both are in line with their continuous efforts to bring machine learning and automation to AdWords. They also have an update for advertisers on mobile devices. Simpler ad rotation: Previously advertisers could choose from 4 options […]

Read More »