News and Events

Media Audit

February 19th, 2018

Media Audit

AGENDA OF THE WORKSHOP 1. Media Audit Overview Trends in Media Audit worldwide Why Media Audit What does Media Audit mean Difference between Audit and Advisory 2. Which Audit should you go for Types of media audit Media Audit Process by medium (TV, Print, Digital etc) Media Audit Reports Benefits of onetime and continuous audit […]

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The Plot of Kenwood’s Middle Se Ooper Webisode

January 26th, 2018

The Plot of Kenwood’s Middle Se Ooper Webisode

Kenwood Pakistan has yet again come up with a new idea after the famous Nawazuddin Siddique’s campaign which was taken down by the brand despite strong word of mouth across. Advertisement Banner: This time around Kenwood has taken primitive approach while introducing a new concept of webisodes in Pakistani Consumer Electronics industry for the first […]

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Telenor & PLDDB launch “Khushaal Aangan” a dedicated IVR service for female farmers

January 26th, 2018

Lahore – December 05, 2017: Aimed at empowering Pakistan’s female farmers and extending them the benefits of its flagship mobile agriculture service ‘Khushaal Zamindar’, Telenor Pakistan in partnership with Punjab Livestock and Dairy Development Board (PLDDB) have launched a dedicated free of cost IVR service for female farmers in Punjab called ‘Khushaal Aangan’. Female farmers […]

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Kenwood Pakistan Launches “Middle Se Ooper” Webisode Series

January 26th, 2018

Kenwood Pakistan Launches “Middle Se Ooper” Webisode Series

[Karachi: 17th December 2017]: Kenwood Pakistan, a leading brand of home and kitchen appliances in Pakistan has launched the first ever webisode series in consumer electronics industry of Pakistan “Middle se Ooper” starring Mahjabeen Habib, Haseeb Khan, Rimha Ahmed and Ushna Shah The webisode aims to enhance the level of brand engagement and interaction with […]

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Creating Voice Search Friendly Content

December 19th, 2017

Creating Voice Search Friendly Content

By: Hassan Javed As per a recent study conducted by BrightEdge “voice search” is the future of search and it will increase to 50% by 2020. As for now, Voice search accounts for at least 20% of all Google mobile searches while 31% of marketers believe voice search is the next big thing. If we […]

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Endless Ripples of Data

December 19th, 2017

Endless Ripples of Data

By: Hassan Javed What bell rings when we say Big Data? For a few, it’s ambiguous picture of exhausting measurable information which is overseen by IT individuals. For some Big Data is an open door through which they can open information put away in documents of a framework in confused shape. In any case, the […]

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Indispensable integration of SEO and Content in the Digital Age

December 13th, 2017

Indispensable integration of SEO and Content in the Digital Age

By: Hassan Javed As I was going through an article published by Centric, I found out that in a recent survey conducted by BrightEdge found 97% of the respondents viewing SEO and content as integrated or as converging into a single function. Highlights from same survey incorporate the trouble in creating a connect with content […]

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Gear Up to innovate

December 13th, 2017

Gear Up to innovate

By: Hassan Javed It is rightly said that innovation and creativity is something which is inevitable. Brands which are innovative and show guts to do something different while taking risks always remain a step ahead of competitors. But we must also acknowledge that innovative steps can only be taken if a company can sustain the […]

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Monetizing your website… A Riddle to be Solved

December 9th, 2017

Monetizing your website… A Riddle to be Solved

By: Hassan Javed Generating revenue and positive ROI is as difficult as to summit K2. It may be very easy to launch or plan a new website but the real game begins after we are already with the site map, idea resume and the problem which is to be solved through the website. Google on […]

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PAS & CCP Joint Session

December 6th, 2017

PAS & CCP Joint Session

Pakistan Advertiser Society (PAS) took a one of its kind initiative to engage Competition Commission of Pakistan (CCP) by organizing a joint learning session for its member companies keeping in mind the regulatory role that CCP plays in the area of ‘deceptive marketing’, which is in alignment with one of the objectives of PAS to […]

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