News and Events

Business Process Innovation – Something Which Can’t be Ignored!

November 23rd, 2017

Business Process Innovation – Something Which Can’t be Ignored!

By: Hassan Javed Innovation is something which is inevitable. Companies enter in a market and start impacting the ocean of business like a catalyst does in chemical process. This change causes disruption and hence the competitors get activated with a fear of losing market share and to take maximum advantage out of the change which […]

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Brand Elections Pakistan Launched

November 3rd, 2017

Brand Elections Pakistan Launched

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues to provide a genuine marketing industry barometer for brands as it is built on one of the biggest consumer research conducted by one of the best research agencies. The results have started to coming in and […]

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A New Dream Vs Jo Har Pakistani Chahey

November 1st, 2017

A New Dream Vs Jo Har Pakistani Chahey

By Hassan Javed Assistant Manager Marketing PAS 2017 has proven to be a year in which brands have been on toes in bringing different and new campaigns considering the clutter of ads around us. Brands have started using digital mediums like programmatic buying, social media marketing and other tools of digital marketing more proficiently. With […]

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Sublime Shift in PR and Communications Strategy

October 27th, 2017

Sublime Shift in PR and Communications Strategy

Author: Hassan Javed Communications and PR is a department which is generally small in size but possesses a key role in the overall culture and communications which a brand wants to showcase. It plays a pivotal role in defining your brand to the audience and how an organization wants its brands to be identified. Just […]

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Ad Agencies Alleged in Corruption of Worth Billions as NAB Investigates

October 26th, 2017

Half a dozen ad agency executives in Pakistan, including the head of McCann Worldgroup’s local affiliate, are being detained, along with several former government officials, in a corruption investigation, according to press reports. The accused individuals are charged for misusing Rs. 5.7 billion which were paid to seven advertising agencies for awareness campaigns between 2013 […]

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Careem acquires Delivery Chacha as it looks to expand

October 26th, 2017

Careem, the ride-hailing service that operates in several cities across Pakistan, has just announced the acquisition of Delivery Chacha, an on-demand delivery and errand service operating out of Karachi. While the precise financial details of the deal are not known, Nashit Iqbal, the founder of Delivery Chacha, will move to Careem, ProPakistani has learnt. Founded […]

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PTV WORLD MIGHT SHUT DOWN!

October 25th, 2017

PTV WORLD MIGHT SHUT DOWN!

Government is considering to shut down PTV WORLD, as the entity has been making losses since its inception in 2013 with around PKR 350 million. Government is considering either shutting it down or either merging it with other state-owned channels like PTV news. In a meeting held between representatives from the Information ministry and PTV, […]

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Tip: Update Your Career Interests and Discover the Right Jobs

October 25th, 2017

Tip: Update Your Career Interests and Discover the Right Jobs

Finding the right job can sometimes feel like you’re looking for a needle in a haystack. One action you can take to help is to share your career interests, which in turn helps LinkedIn personalize job recommendations for you. Using the Career Interests dashboard, you can set your career interests by location, company size, industry, […]

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Telenor Pakistan and Plan International join hands to strengthen birth registration system in Pakistan

October 25th, 2017

Islamabad, 19 October, 2017: Telenor Pakistan and Plan International Pakistan signed a partnership on the project “Strengthening Civil Registration of Vital Statistics (CRVS) in Pakistan through appropriate use of Digital Technologies” to digitally enhance the system of registering and certifying vital events such as births and deaths to better leverage healthcare, education, social welfare, intervention, […]

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Dawlance launches the newrange of ‘LVS PLUS’ and ‘Energy Saver’ automatic washing machines

October 24th, 2017

Karachi, October 23, 2017: Dawlance – home appliances brand of Pakistan, unveiled its impressive series of LVS plus and Energy Saverwashing machines, which aims to cut down on energy usage for a better and more prosperous Pakistan. The launch of these products is a testament to the initiative of Dawlance, where they believe in designing […]

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