News and Events

Is your website winning the battle for customer confidence?

January 24th, 2017

Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

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Google to shut down legacy versions of Drive and other G suite apps

January 24th, 2017

Google to shut down legacy versions of Drive and other G suite apps

Google has announced in an official blog stating that they will be shutting down old versions of its G Suite or Google Drive apps. The company put out an official notice providing all the older versions that will stop being operational from April 3 this year. Come March, the company will start noifying users who […]

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TOP BRAND 2016- what makes a winning entry!

January 18th, 2017

Having been a member of the jury for specifically this Award in2016, I can vouch for the fact that there was seemed to be some confusion as to what was meant by “Top Brand” as compared to “Campaign of the Year” and even “TVC of the Year”. Many of the entries in fact simply duplicated […]

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MasterCard collaborates with NADRA to optimise national ID cards with e-payment functionality

January 18th, 2017

MasterCard collaborates with NADRA to optimise national ID cards with e-payment functionality

KARACHI: MasterCard, a leading technology company in the global payments industry, has announced a strategic collaboration with Pakistan’s NADRA Technologies to optimize national ID cards with electronic payments functionality. The move will allow Pakistani citizens to carry out financial transactions and receive government disbursements by utilizing the unique 13-digit identification number of their identity card. […]

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PAS Content Marketing Masterclass by Rob Thurner

January 17th, 2017

PAS Content Marketing Masterclass by Rob Thurner

PAS is pleased to announce 1 day Masterclass on “Content Marketing” – “Making the Business Case for Content Marketing” by Rob Thurner, Digital marketing strategist and a lead trainer for Google Digital Academy, UK. He will share his expertise and experience through especially designed workshop for the Pakistan industry. The workshop is scheduled to be […]

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HOW TO INSPIRE JURIES AND WIN AWARDS

January 13th, 2017

As a member on many Award juries, I find that common ‘technical’ terms in the Entry Form are often misinterpreted and therefore the content in the Forms does not always match the criteria required. So I thought that I would start this series of blogs with some simple tips on how to interpret and use […]

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Afghan Media Yearly Analysis 2016

December 27th, 2016

Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Mobile Phone services and Government categories are mostly remains at the top. – Many Pakistani brands are operating in Afghanistan or its media releases from Pakistan like Unilever, Coke, Nestle, Huawei, […]

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Writing a winning case study – Entry Form is the key material

December 27th, 2016

Writing a winning case study – Entry Form is the key material

Entries to the PAS Awards 2017 are now open. The preparations at the client and agency side to aim timely submission are in full swing. For some, writing a winning case study, which is the integral part of the award system, is one of the most daunting parts. Long nights of thinking and brainstorming on […]

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Key Insights for Marketing to Moms Online

December 27th, 2016

Key Insights for Marketing to Moms Online

Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. She’s not just buying for herself; she’s also buying for the baby, the toddler, the teenager and for the entire soccer team. And she’s not just buying Cheerios and baby wipes — […]

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6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

December 27th, 2016

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

By Kevin King (@KingKevin) is global practice chair of Edelman Digital. In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks […]

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