News and Events

Common Misunderstandings About Tech

July 13th, 2017

Common Misunderstandings About Tech

Given the positive response for 5 Misconceptions About Artificial Intelligence by centric, I decided to share the most common misunderstandings around tech that my team & I are clarifying during the initial client onboarding phase. 1. Incognito That mode on Chrome doesn’t mean anonymous. It just means your browser isn’t actively collecting your data at […]

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All You Need to Know About Social ‘Video’ Marketing!

July 13th, 2017

All You Need to Know About Social ‘Video’ Marketing!

Web-based social networking promoting is a steadily changing scene and the quickest medium is ‘Video’. It is “the” medium for social in 2017, from Snapchat, Facebook Live to Instagram stories and Instagram Live. Individuals are utilizing video to interface with each other and brands have discovered another approach to connect with its objective market. Video […]

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Jazz Awarded 4G Spectrum

July 13th, 2017

Jazz Awarded 4G Spectrum

Jazz, Pakistan’s number one digital company, has been awarded the 4G spectrum by Pakistan Telecommunication Authority (PTA). The company has paid 100% as the base price for the spectrum fee, which amounts to USD 295 million and an additional 10% in taxes to start its work on expanding the existing 4G coverage in Pakistan. “This […]

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Lg to Launch Another Big Screened Phone on August 31st

July 13th, 2017

LG has sent out invites for the first major event at this year’s IFA tech trade show in Berlin. On August 31, the company will show a phone, and though the invite was information-scarce, we can quite safely assume that it’ll be the LG V30. We don’t know too much about the V30 in terms […]

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Networking Behavior of Millennial’s

July 13th, 2017

Networking Behavior of Millennial’s

Millennials are already the largest generation in the workforce, making up more than one-third of those employed today. By 2020, they’ll grow to represent more than 50% of the workforce. Much has been written about this generation’s defining traits: purpose-driven, digitally-savvy, and extremely well-connected. But how connected are they really? To comprehend proficient systems administration […]

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Tv Advertising Monthly Clutter Report- June

July 13th, 2017

This report focuses on various aspects of commercial airtime on TV for the month of June 2017. Its includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. Finally, it also shows % share of advertising in terms of time band & share of Primetime vs. Non- […]

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Tv Advertising Monthly Clutter Report- May

July 13th, 2017

The report focuses on various aspects of commercial airtime on TV for the month of May 2017. The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows % share of advertising in-terms of time band & share of Prime time vs. Non- Prime […]

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TV Advertising Analysis Monthly Report – June 2017

July 13th, 2017

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of June 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on the share of TV channels, […]

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TV Analysis Half Yearly Report Jan17 – June17

July 13th, 2017

A JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV HALF YEARLY INDUSTRY REPORT gives the overall picture of advertising on TV during the months of Jan to Jun 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share […]

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myZindagi Launched in Pakistan

July 12th, 2017

myZindagi Launched in Pakistan

Virtually working in stealth for the last year myZindagi has launched commercial operations targeting the much-neglected healthcare segment in Pakistan, offering doctor consultation via video (telemedicine) and the largest range of doctors in 40 cities across Pakistan. The UI & App rivals any international healthcare company. The services for patients include: Video Consultation with Doctors […]

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