News and Events

Facebook’s Inconsistent Policies or Unmanageable Data!

May 24th, 2017

Facebook’s Inconsistent Policies or Unmanageable Data!

Recently a leaked document by Guardian has raised concerns over the content publishing policies of Facebook. Having 2 billion users and 1.3 million posts shared every minute it’s very important for Facebook to react in constructive manner. The Guardian has seen more than 100 internal training manuals, spreadsheets and flowcharts that give unprecedented insight into […]

Read More »

Augere Pakistan Launches Corporate LTE Service

May 24th, 2017

Augere Pakistan Launches Corporate LTE Service

Augere Pakistan to deploy Corporate LTE in 11 cities of Pakistan. Currently, LTE service is available to mobile phone users only but with the introduction of LTE for corporate sector, businesses would get high-speed, uninterrupted bandwidth and connectivity essential to run their business operations. Newly planned Premium Corporate LTE by Augere will be capable of […]

Read More »

Leisure League Announces Robert Pires

May 24th, 2017

Leisure League Announces Robert Pires

In 2017, UK’s largest amateur football league, the ‘Leisure Leagues’ decided to expand its operations into Pakistan. It all started when the Leisure Leagues initially announced that legendary footballer Ronaldinho will be visiting Pakistan in the upcoming summer months. From here on, the organization managed to attract other prominent international and local footballers who will […]

Read More »

Egypt Based Firm Acquires Controlling Stake in Local Brokerage

May 24th, 2017

Egypt Based Firm Acquires Controlling Stake in Local Brokerage

Egyptian investment firm EFG-Hermes formally became part of the Pakistan Stock Exchange as a broker on Monday. It is for the first time in nine years that a foreign brokerage house has begun its operations in Pakistan. EFG-Hermes is an investment bank operating in the Middle East and the North African (MENA) region. It has […]

Read More »

4 Tactics to Enrich Video Advertising

May 24th, 2017

4 Tactics to Enrich Video Advertising

Let’s face it, digitally savvy customers know when they are being sold to. So it stands to reason that marketers must up their game and aims to enrich video advertising. Here are the four tactics can be implemented: 1. Across the Customer Journey From awareness to consideration, to reminders and conversions. When companies use over […]

Read More »

Crime Busting Handbag Dyetonator

May 15th, 2017

Crime Busting Handbag Dyetonator

Street crime is something which is common in almost every country of the world. People will unsafe while travelling or even roaming within their native city. Although we have witnessed a decrease in street crime in Pakistan but it still exists and most of the time things stolen are never recovered. The Malaysian company sportswear […]

Read More »

This Mother’s Day – Emotional Lullaby on the high

May 13th, 2017

This Mother’s Day – Emotional Lullaby on the high

Mothers Day has become a window of gauging emotional boiling points globally and Pakistani market is no different. With strong cultural values prevailing along with a staunch family system,there is no reason why the opportunity shouldn’t be capitalized. Over the years brands in Pakistan have engaged vigorously with audiences to leave a mark on target […]

Read More »

AirBlue Pounces on PIA’S Slip

May 12th, 2017

AirBlue Pounces on PIA’S Slip

Recently, PIA’s pilot was found asleep during the flight. This news has spread across like lightning in the sky. The incident went viral when one of the passengers caught the pilot asleep. Such incidents are like a golden opportunity for competitors to act upon. Airblue which is one of the local competitors did what they […]

Read More »

The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

May 10th, 2017

The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

Advertisement sector in Pakistan is often criticized or undermined for its lack of creativity and appetite for taking creative risks. This generalized perception for many however is on its way to a slow but a sure revival. Each passing year there is a new influx of creative ideas with marketers now choosing to go the […]

Read More »

Zong UBL Partnership

May 4th, 2017

Zong UBL Partnership

Zong has entered into a strategic partnership with United Bank Limited, one of the leading banks in the country. The two companies signed an MoU for Mobile Broadband (MBB) under which UBL credit card customers and UBL employees will get MBB devices with upfront purchase of 12 months MBB bundles. This offer will be available […]

Read More »