News and Events

TV Advertising Analysis Monthly Report – February 2017

March 21st, 2017

JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of […]

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PAKISTAN ADVERTISERS SOCIETY (PAS) BRINGS DIG-IT 2017

March 13th, 2017

PAKISTAN ADVERTISERS SOCIETY (PAS) BRINGS DIG-IT 2017

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2017’ on 14th of April ’17 in Karachi, Pakistan. There is no question that there is […]

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Ali Baba officials in Islamabad

March 7th, 2017

Ali Baba officials in Islamabad

After Prime Minister Nawaz Sharif’s meeting with Jack Ma, the founder of Alibaba, during World Economic Forum in January this year, company executives are now visiting Islamabad, we have checked. Alibaba officials met Ishaq Dar, Finance Minister, along side other meetings, a press statement said. Alibaba delegation is reportedly impressed with how Pakistan is progressing in the […]

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Afghan media analysis January 2017

March 7th, 2017

Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Government, Juices/Energy Drinks and Telco are amongst top 3 categories. – Tolo TV, Shamshad and 1 TV are top 3 TV channels in afghanistan for the month of January. – Pakistani […]

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Print Media Analysis January 2017

March 7th, 2017

Print Media Analysis January 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan 17. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising Data Source: Mediatrack Complete Report: Print media analysis January 2017 from PakistanAdvertisersSociety Share it:Tweet

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Telenor Pakistan partners with Facebook to hunt for the next Internet Champion – iChamp

February 28th, 2017

Telenor Pakistan partners with Facebook to hunt for the next Internet Champion – iChamp

Telenor Pakistan and Facebook have launched the second installment of its knowledge-based initiative Internet Champion – iChamp, which includes a nationwide competition for school children and a reality show on national TV this year. The launching ceremony, held at a private school in Rawalpindi, was attended by top management of Telenor Pakistan and Facebook. iChamp […]

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YouTube Viewership Hits 1 Billion Hours a Day

February 28th, 2017

YouTube viewers worldwide are watching a billion hours of video content each day, the company reports, positioning the video-sharing site for its next big move—capturing more TV ad dollars. According to The Wall Street Journal, which first reported the story, the milestone is fueled by YouTube’s personalized algorithms, which recommend videos to users and are […]

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The BMW Motorrad LEGO bike

February 28th, 2017

BMW has joined forces with Lego to create a futuristic flying motorbike concept, called the Hover Ride. Based on the Lego Technic BMW R 1200 GS Adventure kit, designers used the same 603 parts to create a flying motorbike Lego model. And BMW was so taken with the Lego version, that it decided to create […]

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The most important digital marketing trends in 2017

February 28th, 2017

The most important digital marketing trends in 2017

The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing trends. A record-breaking 14,000 marketers and agencies around the world shared their thoughts and opinions. This year, marketers continue to make customer experience a top priority and this report shows that the pace of digital transformation […]

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If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

February 28th, 2017

If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

Millennials’ behavior, more than research, is a good indicator In a December 2016 survey by Retale, nearly 60% of US millennials said they have used a chatbot. More than half of those who had never used a chatbot said they’d be interested in trying one. Retale—which recently launched RetaleBot, its own shopping-related bot—also found that […]

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