News and Events

Q3 2016 CONSUMER CONFIDENCE REPORT

November 29th, 2016

Q3 2016 CONSUMER CONFIDENCE REPORT

Reference: Nielsen Pakistan Third-quarter global consumer confidence remained stable at 99, up one point from the second quarter and no change from the previous year (Q3 2015). Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world. In Asia-Pacific, consumer confidence scores ranged from a high of 133 to a […]

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CaseStudy: ICELANDAIR and UBER

November 29th, 2016

CaseStudy: ICELANDAIR and UBER

ICELANDAIR Since the 1960s, Icelandair has offered a unique benefit ‘ the Icelandair Stopover. The offer allows passengers to stop in Iceland at no additional airfare on their way to over 20+ European destinations. A sweet deal yet a deal that’s not so easy to explain concisely to busy consumers. To capture consumers’ attention, we […]

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Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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Data Quality Becomes a Top Concern for Marketers

November 29th, 2016

Data Quality Becomes a Top Concern for Marketers

Poor-quality intelligence leads to lost sales, inefficiency! More organizations have come to rely on data-driven decision-making to drive their strategies. But even as this data-driven approach grows, many executives worry that the data they’re using is not as accurate as it could be, creating unexpected consequences. According to July 2016 research by Loudhouse Research for […]

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The Creative Brief Toolkit

November 29th, 2016

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

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Shaheen Air International Partners with EHD Foundation to Help the Needy

November 28th, 2016

Shaheen Air International Partners with EHD Foundation to Help the Needy

Speaking about this initiative, Amir Sukera, GM – Special Projects, Shaheen Air International said: “CSR is at the heart of SAI’s philosophy. Our values are derived from our management and we are firm believers in giving back to the community. Therefore, we actively conduct various CSR campaigns throughout the year. Shaheen Air International also encourages […]

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Pakistan Ranks Second For Most Selfie Deaths

November 28th, 2016

Pakistan Ranks Second For Most Selfie Deaths

Pakistan took second place in the global killer-selfie rankings with nine deaths, according to a study published by US-based Carnegie Mellon University and Indraprastha Institute of Information Technology Delhi. Meanwhile, India topped the list with 76 selfie-takers who lost their lives. In the quest for the coolest selfie, more people have died in India in […]

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MEASURING THE INFORMATION SOCIETY REPORT 2016

November 28th, 2016

MEASURING THE INFORMATION SOCIETY REPORT 2016

UN’s International Telecommunications Union (ITU) has conducted an extensive study named Measuring the Information Society Report. The report unveiled that the percentage of male mobile users are greater than the women in most countries including Pakistan. The report generally depicts a worrisome trend, with many women not having access to cellphones. It points to the […]

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UberAuto Rickshaw Service Comes to Karachi with Just Rs. 3 Per KM Charge

November 28th, 2016

Uber on Thursday launched its rickshaw-hailing service, uberAUTO, in Karachi. The service will be giving free rides all week, Uber announced on its Twitter. To avail the free rides, patrons are asked to enter the promo code FREEAUTO. With the aforementioned promo code, patrons can avail five free rickshaw rides up to Rs75 each, today […]

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7 Ways to Run Better Social Media Contests in 2017

November 28th, 2016

7 Ways to Run Better Social Media Contests in 2017

by  Larry Alton an independent business consultant specializing in social media trends, business, and entrepreneurship. If you’ve ever run a contest on social media, you know how powerful they can be. For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and […]

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