Resources

Is your website winning the battle for customer confidence?

January 24th, 2017

Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

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TOP BRAND 2016- what makes a winning entry!

January 18th, 2017

Having been a member of the jury for specifically this Award in2016, I can vouch for the fact that there was seemed to be some confusion as to what was meant by “Top Brand” as compared to “Campaign of the Year” and even “TVC of the Year”. Many of the entries in fact simply duplicated […]

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HOW TO INSPIRE JURIES AND WIN AWARDS

January 13th, 2017

As a member on many Award juries, I find that common ‘technical’ terms in the Entry Form are often misinterpreted and therefore the content in the Forms does not always match the criteria required. So I thought that I would start this series of blogs with some simple tips on how to interpret and use […]

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Afghan Media Yearly Analysis 2016

December 27th, 2016

Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Mobile Phone services and Government categories are mostly remains at the top. – Many Pakistani brands are operating in Afghanistan or its media releases from Pakistan like Unilever, Coke, Nestle, Huawei, […]

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Writing a winning case study – Entry Form is the key material

December 27th, 2016

Writing a winning case study – Entry Form is the key material

Entries to the PAS Awards 2017 are now open. The preparations at the client and agency side to aim timely submission are in full swing. For some, writing a winning case study, which is the integral part of the award system, is one of the most daunting parts. Long nights of thinking and brainstorming on […]

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Key Insights for Marketing to Moms Online

December 27th, 2016

Key Insights for Marketing to Moms Online

Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. She’s not just buying for herself; she’s also buying for the baby, the toddler, the teenager and for the entire soccer team. And she’s not just buying Cheerios and baby wipes — […]

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Oye Kuch Kar Guzar- Pakistan’s First Online Film

December 27th, 2016

Oye Kuch Kar Guzar- Pakistan’s First Online Film

In pursuance of its commitment to empower youth, Pakistan’s first and only youth centric telecom brand djuice is bringing in the first Pakistani online film ‘Oye Kuch Kar Guzar’ or ‘take the plunge’ in collaboration with YouTube. The film is the first of its kind to be crafted and featured solely on YouTube. Besides inspiring […]

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Pantene Introduces Priyanka Chopra as Newest Global Ambassador

December 27th, 2016

Actress, film producer and philanthropist, Priyanka Chopra, joins an esteemed roster of strong women around the globe as Pantene’s newest Global Brand Ambassador. Pantene stands for ‘Strong is Beautiful’ and Chopra embodies this by inspiring women across the globe with her inner strength and beauty. Chopra will be the face of Pantene’s new campaign celebrating […]

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6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

December 27th, 2016

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

By Kevin King (@KingKevin) is global practice chair of Edelman Digital. In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks […]

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PROGRAMMABLE: THE NEXT BIG STEP

December 27th, 2016

PROGRAMMABLE: THE NEXT BIG STEP

Big data, digital transformation and audience buying are changing the way marketers think about campaigns. Programmatic is no longer enough to help brands stay on top of everything in this rapidly shifting marketplace. That’s where programmable comes in. In this white paper, Adage Content Strategy Studio and XAXIS, a programmatic audience company explores the defining […]

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