Resources

Facebook’s Inconsistent Policies or Unmanageable Data!

May 24th, 2017

Facebook’s Inconsistent Policies or Unmanageable Data!

Recently a leaked document by Guardian has raised concerns over the content publishing policies of Facebook. Having 2 billion users and 1.3 million posts shared every minute it’s very important for Facebook to react in constructive manner. The Guardian has seen more than 100 internal training manuals, spreadsheets and flowcharts that give unprecedented insight into […]

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4 Tactics to Enrich Video Advertising

May 24th, 2017

4 Tactics to Enrich Video Advertising

Let’s face it, digitally savvy customers know when they are being sold to. So it stands to reason that marketers must up their game and aims to enrich video advertising. Here are the four tactics can be implemented: 1. Across the Customer Journey From awareness to consideration, to reminders and conversions. When companies use over […]

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This Mother’s Day – Emotional Lullaby on the high

May 13th, 2017

This Mother’s Day – Emotional Lullaby on the high

Mothers Day has become a window of gauging emotional boiling points globally and Pakistani market is no different. With strong cultural values prevailing along with a staunch family system,there is no reason why the opportunity shouldn’t be capitalized. Over the years brands in Pakistan have engaged vigorously with audiences to leave a mark on target […]

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AirBlue Pounces on PIA’S Slip

May 12th, 2017

AirBlue Pounces on PIA’S Slip

Recently, PIA’s pilot was found asleep during the flight. This news has spread across like lightning in the sky. The incident went viral when one of the passengers caught the pilot asleep. Such incidents are like a golden opportunity for competitors to act upon. Airblue which is one of the local competitors did what they […]

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The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

May 10th, 2017

The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

Advertisement sector in Pakistan is often criticized or undermined for its lack of creativity and appetite for taking creative risks. This generalized perception for many however is on its way to a slow but a sure revival. Each passing year there is a new influx of creative ideas with marketers now choosing to go the […]

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Platforms for Social Media Selling

May 4th, 2017

Platforms for Social Media Selling

1. “Shop Now” by Instagram Six months ago, Instagram hired a team of eCommerce experts to help build out the capability of its selling engine. The power of the “Shop Now” button on Instagram is fueled by the visual expression of the platform. People gravitate towards the most eye-catching visuals. So if your brand is […]

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TV Advertising Analysis Monthly Report – MARCH 2017

April 28th, 2017

JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of March 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of […]

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New eMarketer Forecast: Digital Video Nears Milestone in Germany

April 27th, 2017

New eMarketer Forecast: Digital Video Nears Milestone in Germany

According to eMarketer’s latest estimate of digital video adoption in Germany, 2017 will be the first year in which a majority of the country’s population—50.2%, or 41.1 million people—will watch digital video content via any device at least monthly. As adoption grows, the demographics of the typical digital video viewer are widening. Also, the gap […]

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10 Reasons Why Infographics is Useful to SEO and Digital Marketing

April 27th, 2017

Infographics is probably one of the most used visual contents these days. The popularity of infographics can be traced back to its tendency to become viral and its capability of transforming a standard text content into an easy-to-understand visual content. The following infographic was based on this post and it will show you 10 hard-to-ignore […]

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Print Media Analysis March 2017

April 26th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period March 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising Data Source: Media Track COMPLETE REPORT: Print Media Analysis March 2017 from PakistanAdvertisersSociety Share it:Tweet

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