Resources

After Punjab, Careem and Uber banned in Karachi

January 31st, 2017

After Punjab, Careem and Uber banned in Karachi

KARACHI: Ministry of Transport Sindh issued notice today (Tuesday) to ban Careem and Uber Taxi services in the province. Ministry of transport issues notification to PTA to suspend Careem, Uber application immediately. “Uber and Careem must take fitness certificate”, says Ministry of Transport. The taxi services must take route permit and excise licence, says Nasir […]

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Print Media Analysis December 2016

January 30th, 2017

Print Media Analysis December 2016

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source:: Mediatrack Print Media Analysis December2016 from PakistanAdvertisersSociety Share it:Tweet

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5 MARKETING PREDICTIONS FOR 2017

January 29th, 2017

5 MARKETING PREDICTIONS FOR 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers. #1 Rethinking Digital Investment: What percentage of my ads are being seen? How many are actually human beings? Where are my ads ending up? Am I really getting the ROI I’m told I’m getting? These […]

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DIGITAL IN 2017: GLOBAL OVERVIEW

January 29th, 2017

DIGITAL IN 2017: GLOBAL OVERVIEW

Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]

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WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING

January 29th, 2017

WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING

By David Wheldon, President WFA Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers, says WFA President and RBS CMO David Wheldon. What a year we have left behind: much to reflect on, much to learn from and much to […]

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How LinkedIn Markets on LinkedIn (Infographic)

January 29th, 2017

How LinkedIn Markets on LinkedIn (Infographic)

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including: LinkedIn A/B […]

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TV Advertising Analysis Monthly Report – December 2016

January 25th, 2017

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

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Is your website winning the battle for customer confidence?

January 24th, 2017

Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

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TOP BRAND 2016- what makes a winning entry!

January 18th, 2017

TOP BRAND 2016- what makes a winning entry!

An Article by Sunil Gupta, PAS Awards Jury Member and CEO-Igniva Consulting Pvt Ltd. Having been a member of the jury for specifically this Award in 2016, I can vouch for the fact that there was seemed to be some confusion as to what was meant by “Top Brand” as compared to “Campaign of the […]

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HOW TO INSPIRE JURIES AND WIN AWARDS

January 13th, 2017

HOW TO INSPIRE JURIES AND WIN AWARDS

An Article by Sunil Gupta, PAS Awards 2016 Jury member and CEO-Igniva Consulting Pvt Ltd. As a member on many Award juries, I find that common ‘technical’ terms in the Entry Form are often misinterpreted and therefore the content in the Forms does not always match the criteria required. So I thought that I would […]

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