Resources

Q3 2016 CONSUMER CONFIDENCE REPORT

November 29th, 2016

Q3 2016 CONSUMER CONFIDENCE REPORT

Reference: Nielsen Pakistan Third-quarter global consumer confidence remained stable at 99, up one point from the second quarter and no change from the previous year (Q3 2015). Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world. In Asia-Pacific, consumer confidence scores ranged from a high of 133 to a […]

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CaseStudy: ICELANDAIR and UBER

November 29th, 2016

CaseStudy: ICELANDAIR and UBER

ICELANDAIR Since the 1960s, Icelandair has offered a unique benefit ‘ the Icelandair Stopover. The offer allows passengers to stop in Iceland at no additional airfare on their way to over 20+ European destinations. A sweet deal yet a deal that’s not so easy to explain concisely to busy consumers. To capture consumers’ attention, we […]

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Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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Data Quality Becomes a Top Concern for Marketers

November 29th, 2016

Data Quality Becomes a Top Concern for Marketers

Poor-quality intelligence leads to lost sales, inefficiency! More organizations have come to rely on data-driven decision-making to drive their strategies. But even as this data-driven approach grows, many executives worry that the data they’re using is not as accurate as it could be, creating unexpected consequences. According to July 2016 research by Loudhouse Research for […]

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The Creative Brief Toolkit

November 29th, 2016

The Creative Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content. Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is […]

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MEASURING THE INFORMATION SOCIETY REPORT 2016

November 28th, 2016

MEASURING THE INFORMATION SOCIETY REPORT 2016

UN’s International Telecommunications Union (ITU) has conducted an extensive study named Measuring the Information Society Report. The report unveiled that the percentage of male mobile users are greater than the women in most countries including Pakistan. The report generally depicts a worrisome trend, with many women not having access to cellphones. It points to the […]

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7 Ways to Run Better Social Media Contests in 2017

November 28th, 2016

7 Ways to Run Better Social Media Contests in 2017

by  Larry Alton an independent business consultant specializing in social media trends, business, and entrepreneurship. If you’ve ever run a contest on social media, you know how powerful they can be. For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and […]

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Report: Average App Session Length Is Around 5 Minutes

November 28th, 2016

Report: Average App Session Length Is Around 5 Minutes

Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent […]

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PROGRAMMATIC: TAPPING THE BOOM IN DIGITAL AUDIO

November 28th, 2016

PROGRAMMATIC: TAPPING THE BOOM IN DIGITAL AUDIO

In this age of mobility, the intensifying interest around audio is being driven by a simple fact: Consumers love digital audio. And marketers are taking notice. As the new Ad Age survey with The Trade Desk discovered, smart marketers are using programmatic technology to take advantage of this rapidly growing area. Brought to you by […]

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Afghan Media Analysis October 2016

November 28th, 2016

Afghan Media Analysis October 2016

Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Mobile Phone services and Government categories are mostly remains at the top. – Many Pakistani brands are operating in Afghanistan or its media releases from Pakistan like Unilever, Coke, Nestle, Huawei, […]

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