Resources

Print Media Analysis February 2017

March 24th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Feb17. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising Data Source: Mediatrack COMPLETE REPORT: Print Media Analysis February 2017 from PakistanAdvertisersSociety Share it:Tweet

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TV Advertising Analysis Monthly Report – February 2017

March 21st, 2017

JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of […]

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Afghan media analysis January 2017

March 7th, 2017

Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Government, Juices/Energy Drinks and Telco are amongst top 3 categories. – Tolo TV, Shamshad and 1 TV are top 3 TV channels in afghanistan for the month of January. – Pakistani […]

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Print Media Analysis January 2017

March 7th, 2017

Print Media Analysis January 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan 17. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising Data Source: Mediatrack Complete Report: Print media analysis January 2017 from PakistanAdvertisersSociety Share it:Tweet

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Suzuki Launches “Ciaz”

March 1st, 2017

Suzuki Launches “Ciaz”

The company is importing Ciaz directly from Suzuki Thailand. A press release said the car has impressive technical features along with a roomy interior, 1.4-litre powerful and fuel efficient K-Series engine, keyless entry and SRS airbags. The car is available in automatic and manual transmissions and comes with a three-year warranty. Share it:Tweet

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Telenor Pakistan partners with Facebook to hunt for the next Internet Champion – iChamp

February 28th, 2017

Telenor Pakistan partners with Facebook to hunt for the next Internet Champion – iChamp

Telenor Pakistan and Facebook have launched the second installment of its knowledge-based initiative Internet Champion – iChamp, which includes a nationwide competition for school children and a reality show on national TV this year. The launching ceremony, held at a private school in Rawalpindi, was attended by top management of Telenor Pakistan and Facebook. iChamp […]

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Is Data Socialization The Next Big Thing In Data Analytics?

February 28th, 2017

Is Data Socialization The Next Big Thing In Data Analytics?

The Big Data revolution in business has come about due to the huge increase in the amount of information we’re able to capture and analyze, from an ever growing number of sources. It’s the driving force behind a wider wave of technology-driven transformation which is taking place thanks to advances in fields such as automation, […]

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YouTube Viewership Hits 1 Billion Hours a Day

February 28th, 2017

YouTube viewers worldwide are watching a billion hours of video content each day, the company reports, positioning the video-sharing site for its next big move—capturing more TV ad dollars. According to The Wall Street Journal, which first reported the story, the milestone is fueled by YouTube’s personalized algorithms, which recommend videos to users and are […]

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The BMW Motorrad LEGO bike

February 28th, 2017

BMW has joined forces with Lego to create a futuristic flying motorbike concept, called the Hover Ride. Based on the Lego Technic BMW R 1200 GS Adventure kit, designers used the same 603 parts to create a flying motorbike Lego model. And BMW was so taken with the Lego version, that it decided to create […]

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The most important digital marketing trends in 2017

February 28th, 2017

The most important digital marketing trends in 2017

The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing trends. A record-breaking 14,000 marketers and agencies around the world shared their thoughts and opinions. This year, marketers continue to make customer experience a top priority and this report shows that the pace of digital transformation […]

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