Resources

LinkedIn-Zillow research finds places where jobs and affordable housing intersect

June 22nd, 2017

Linkedin recently shared a research content in which disposable income of Tech workers in Seattle and San Francisco has been disccused. – Seattle tech workers who own their homes can expect to have about $2,000 more in disposable income each month than tech workers in the Bay Area. Seattle tech workers keep an average of […]

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Website Performance & Poor Conversion Rate

June 21st, 2017

Website Performance & Poor Conversion Rate

Author: Hassan Javed Your website has been designed, everything seems to be spick & span. You have gone through all the prerequisites which are needed for a modern crisp website. Furthermore, your analytics are also showing healthy website traffic which is better than ever before. But still, conversion rates are low and bounce rates are […]

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Radio Advertising Industry Snapshot – May 2017

June 21st, 2017

Radio Advertising Industry Snapshot – May 2017

A snapshot of the Radio Industry – May 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of May 2017. It covers top advertisers, categories, brands and FM Channels and their % […]

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Print Media Analysis May 2017

June 21st, 2017

Print Media Analysis May 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period May 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track Print Media Analysis May 2017 from PakistanAdvertisersSociety Share it:Tweet

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KEEPING THE “CONTENT CANNONS” LOADED FOR THE RIGHT MOMENT

June 19th, 2017

KEEPING THE “CONTENT CANNONS” LOADED FOR THE RIGHT MOMENT

Author: Hassan Javed It was yesterday when Pakistan won the final match against India in ICC Champions trophy. Emotions were on the high and happiness was all around as Pakistan earned a historical victory against arch-rivals India in the final. Keeping the importance of this victory in mind and social media trends, brands had to […]

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Online Video Subscribers Giving Tough Time to Traditional Cable TV Medium in China

June 19th, 2017

Online Video Subscribers Giving Tough Time to Traditional Cable TV Medium in China

Digital streaming or online video subscription seems to be expanding at a very high rate as every year passes by. Similarly, in China, digital video subscription seems to be exploding. The number of SVOD subscribers in China will hit 144.0 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers. The […]

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TV Advertising Analysis Monthly Report – May 2017

June 15th, 2017

TV Advertising Analysis Monthly Report – May 2017

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of May 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on the share of TV channels, […]

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Things that wont change Fundamentally

June 14th, 2017

Things that wont change Fundamentally

By: Julian Saunders Marketers get very excited by change, which is often presented as pervasive, fast and difficult to predict. Machine learning (artificial intelligence) is the current hot topic: will it produce popular unrest and alarming challenges to the capabilities of states, or gradual change and something more benign? There is no consensus. Professor Stephen […]

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WHO SHOULD CONSIDER BEING A YOUTUBE CREATOR?

June 13th, 2017

WHO SHOULD CONSIDER BEING A YOUTUBE CREATOR?

Running your own channel is a big commitment. It requires investment, time and a particular culture to be a publisher, rather than an advertiser. Here are the types of brands and companies that should evaluate the opportunity and, at a minimum, see YouTubers as a way to influence the influencers. A) BRANDS OPERATING IN HIGH […]

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How to Effectively Battle Ad Fraud

June 9th, 2017

How to Effectively Battle Ad Fraud

The content was originally published by Centric One of the most talked about topics at the 2016 Mobile World Congress event was fraudulent traffic and how companies were setting out to battle ad fraud. The prevalence of the issue in the Middle East prompted the entry of Adjust in the MENA region last year. The […]

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