Resources

PAS Workshop – Brand Building in the Digital Age

August 21st, 2017

PAS Workshop – Brand Building in the Digital Age

Earlier this week, the Pakistan Advertisers’ Society (PAS) held a master class on ‘Brand Building in the Digital Age’ at the Marriott hotel, Karachi. The objective was to highlight the importance of digital technology and inspire innovation amongst brands. The seminar was conducted by Julian Saunders, a strategist, trainer and author who has worked at […]

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International Regulatory Action on P&G ( Health and Beauty Care)

August 21st, 2017

Ad description A page describing Olay Regenerist skincare products on www.olay.co.uk, seen in October 2016, stated “Re-energises skin’s appearance cell by cell*”. Small text stated “*by exfoliating skin surface cells”. Issue The complainant, a cosmetic doctor, challenged whether the claim “Re-energises skin’s appearance cell by cell” was misleading and could be substantiated. Response Procter & […]

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International Regulatory Action on American Express

August 18th, 2017

Ad Description: A TV ad for American Express, seen in April 2017, featured animations of different situations that could result in unexpected spending, such as a plumbing leak and dropping a mobile phone in water. A voice-over stated, “Sometimes we have to pay for things we don’t actually like. But there is an upside to […]

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Radio Advertising Industry Snapshot – July 2017

August 12th, 2017

A snapshot of the Radio Industry – July 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of July 2017. It covers top advertisers, categories, brands and FM Channels and their % […]

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Bad leaders and their impact

August 9th, 2017

Bad leaders and their impact

By Julian Saunders Was the theme exposed and discussed in a new style seminar (called Bad leader) that has been launched by the Marketing Society’ new CEO, Gemma Greaves. 50 or so society members sat in the round in a session moderated by leadership expert and coach Steve Radcliffe. Two people shared stories of being […]

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Youtube to Fight Terror Content Online

August 9th, 2017

Barely a month prior, Youtube educated people over the internet concerning the four new strides they will be taking in order to battle terrorist content on YouTube: better identification and quicker evacuation driven by machine adapting, more specialists to caution Youtube to review particular content, harder norms for recordings that are dubious yet don’t damage […]

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France’s Retail Ecommerce Sales Rising 8.8% This Year

August 8th, 2017

France’s Retail Ecommerce Sales Rising 8.8% This Year

Retail e-commerce sales in the country will rise by more than $3 billion this year, according to eMarketer’s latest estimates, reaching a total of $42.46 billion. Overall retail sales in France—excluding travel and event tickets—rose 1.4% in 2016, eMarketer estimates, but will grow only half as fast this year as more people buy digitally The […]

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Programmatic Buying- an Evolving Fast-Paced Landscape

August 3rd, 2017

Programmatic Buying- an Evolving Fast-Paced Landscape

Programmatic buying has become almost standard in digital and it’s gaining traction in TV, Outdoor and even Radio. According to Zenith’s ‘Programmatic Marketing Forecasts’, programmatic will grow faster than any other digital streams including social and online video in 2017. Compared to 31% growth for programmatic, social will be 25% and online video 20%. But […]

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Radio Advertising Industry Snapshot – June 2017

July 27th, 2017

A snapshot of the Radio Industry – June 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June 2017. It covers top advertisers, categories, brands and FM Channels and their % […]

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Print Media Half Yearly Report Jan-Jun 2017

July 25th, 2017

PRINT INDUSTRY HALF YEARLY REPORT – Jan- June 2017 gives the overall picture of advertising in Newspapers and Magazines for the period Jan-June 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track Print Media Half Yearly Report Jan-Jun 2017 from PakistanAdvertisersSociety Share it:Tweet

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