Resources

Print Media Analysis September- 2017

October 13th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period September 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track Print Media Analysis September- 2017 from PakistanAdvertisersSociety Share it:Tweet

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Radio Advertising Industry Snapshot – September 2017

October 10th, 2017

A snapshot of the Radio Industry – September 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of September 2017. It covers top advertisers, categories, brands and FM Channels and their % […]

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Ad- Review- Campaign which Beats by your Heart!

October 5th, 2017

Ad- Review- Campaign which Beats by your Heart!

By Hassan Javed Recently Lipton Pakistan came up with a new campaign in which they have partnered with The Citizens Foundation to provide free education to students from 10 Schools all across. Pakistan, a country where child labour is common and we in our daily lives observe children who should be studying in schools, reading […]

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The power of Logos in Fast Food World

September 22nd, 2017

The power of Logos in Fast Food World

It could be argued that the most valuable property any fast food chain has, just as much as a unique recipe, is their logo. It is a well known fact that the McDonald’s golden arches are among the most recognised symbols on earth. No design could be simpler; so is simplicity the key to the […]

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Get a panoramic view of your data with dashboards

September 22nd, 2017

Get a panoramic view of your data with dashboards

Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities. […]

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TV Advertising Analysis Monthly Report – August 2017

September 22nd, 2017

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of August 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on the share of TV channels, […]

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Tv Advertising Monthly Clutter Report- August 2017

September 22nd, 2017

Tv Advertising Monthly Clutter Report- August 2017

The report focuses on various aspects of commercial airtime on TV for the month of August 2017. The report includes various forms of analysis on clutter in terms of average minutes of advertising and number of spots. It shows % share of advertising in terms of time band & share of Primetime vs. Non- Primetime […]

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The race for creating an alternate reality

September 21st, 2017

The race for creating an alternate reality

Augmented Reality and Virtual Reality technologies have been around for few years now. But till recently, applications and users for these have been limited. But now with Google, Facebook and Apple adopting these technologies, the scale is about to become big. I should add, it’s more AR than VR for now. So, what exactly are […]

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Triumph of Whatsapp – Serving the Users & Now Businesses

September 20th, 2017

Triumph of Whatsapp – Serving the Users & Now Businesses

By- Hassan Javed Whatsapp- an application which turned the story of texting around the Globe & in Pakistan. With only 50 employees approx, WhatsApp has gone mightier in terms of financial stability, profitability & daily users. The introduction of 3g and 4g have almost replaced normal text messages with WhatsApp messaging and calling due to […]

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New Advertising Options Being Offered by Facebook & Google

September 18th, 2017

New Advertising Options Being Offered by Facebook & Google

The article was originally published by Centric Google announced two updates for AdWords and one update for mobile advertising. Both are in line with their continuous efforts to bring machine learning and automation to AdWords. They also have an update for advertisers on mobile devices. Simpler ad rotation: Previously advertisers could choose from 4 options […]

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