Articles

5 MARKETING PREDICTIONS FOR 2017

January 29th, 2017

5 MARKETING PREDICTIONS FOR 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers. #1 Rethinking Digital Investment: What percentage of my ads are being seen? How many are actually human beings? Where are my ads ending up? Am I really getting the ROI I’m told I’m getting? These […]

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DIGITAL IN 2017: GLOBAL OVERVIEW

January 29th, 2017

DIGITAL IN 2017: GLOBAL OVERVIEW

Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]

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WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING

January 29th, 2017

WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING

By David Wheldon, President WFA Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers, says WFA President and RBS CMO David Wheldon. What a year we have left behind: much to reflect on, much to learn from and much to […]

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Is your website winning the battle for customer confidence?

January 24th, 2017

Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

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TOP BRAND 2016- what makes a winning entry!

January 18th, 2017

TOP BRAND 2016- what makes a winning entry!

An Article by Sunil Gupta, PAS Awards Jury Member and CEO-Igniva Consulting Pvt Ltd. Having been a member of the jury for specifically this Award in 2016, I can vouch for the fact that there was seemed to be some confusion as to what was meant by “Top Brand” as compared to “Campaign of the […]

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HOW TO INSPIRE JURIES AND WIN AWARDS

January 13th, 2017

HOW TO INSPIRE JURIES AND WIN AWARDS

An Article by Sunil Gupta, PAS Awards 2016 Jury member and CEO-Igniva Consulting Pvt Ltd. As a member on many Award juries, I find that common ‘technical’ terms in the Entry Form are often misinterpreted and therefore the content in the Forms does not always match the criteria required. So I thought that I would […]

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Writing a winning case study – Entry Form is the key material

December 27th, 2016

Writing a winning case study – Entry Form is the key material

Entries to the PAS Awards 2017 are now open. The preparations at the client and agency side to aim timely submission are in full swing. For some, writing a winning case study, which is the integral part of the award system, is one of the most daunting parts. Long nights of thinking and brainstorming on […]

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Key Insights for Marketing to Moms Online

December 27th, 2016

Key Insights for Marketing to Moms Online

Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. She’s not just buying for herself; she’s also buying for the baby, the toddler, the teenager and for the entire soccer team. And she’s not just buying Cheerios and baby wipes — […]

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6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

December 27th, 2016

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

By Kevin King (@KingKevin) is global practice chair of Edelman Digital. In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks […]

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Six Steps for Launching­ a Brand Via PR

December 27th, 2016

Six Steps for Launching­ a Brand Via PR

By Al Ries, chairman of Ries & Ries, an Atlanta-based marketing strategy firm. In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not a good idea. Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many […]

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