Articles

Monetizing your website… A Riddle to be Solved

December 9th, 2017

Monetizing your website… A Riddle to be Solved

By: Hassan Javed Generating revenue and positive ROI is as difficult as to summit K2. It may be very easy to launch or plan a new website but the real game begins after we are already with the site map, idea resume and the problem which is to be solved through the website. Google on […]

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Surgery without Getting Cut or Getting Injected

December 6th, 2017

By: Hassan Javed Does it even sound real when I say getting your surgery done without getting even a single cut or getting injected by the Dr? I know it doesn’t but guess what now we have this technology in Pakistan with which a person can get his/her liposuction done without getting hurt. 3D Lifestyle, […]

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Business Process Innovation – Something Which Can’t be Ignored!

November 23rd, 2017

Business Process Innovation – Something Which Can’t be Ignored!

By: Hassan Javed Innovation is something which is inevitable. Companies enter in a market and start impacting the ocean of business like a catalyst does in chemical process. This change causes disruption and hence the competitors get activated with a fear of losing market share and to take maximum advantage out of the change which […]

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A New Dream Vs Jo Har Pakistani Chahey

November 1st, 2017

A New Dream Vs Jo Har Pakistani Chahey

By Hassan Javed Assistant Manager Marketing PAS 2017 has proven to be a year in which brands have been on toes in bringing different and new campaigns considering the clutter of ads around us. Brands have started using digital mediums like programmatic buying, social media marketing and other tools of digital marketing more proficiently. With […]

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Sublime Shift in PR and Communications Strategy

October 27th, 2017

Sublime Shift in PR and Communications Strategy

Author: Hassan Javed Communications and PR is a department which is generally small in size but possesses a key role in the overall culture and communications which a brand wants to showcase. It plays a pivotal role in defining your brand to the audience and how an organization wants its brands to be identified. Just […]

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Tip: Update Your Career Interests and Discover the Right Jobs

October 25th, 2017

Tip: Update Your Career Interests and Discover the Right Jobs

Finding the right job can sometimes feel like you’re looking for a needle in a haystack. One action you can take to help is to share your career interests, which in turn helps LinkedIn personalize job recommendations for you. Using the Career Interests dashboard, you can set your career interests by location, company size, industry, […]

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International Regulatory Action on ASA Ruling on Europcar Group UK Ltd

October 23rd, 2017

Ad description A website for Europcar, www.europcar.co.uk, seen on 30 May 2017 stated “… Spoil yourself and hire a Selection vehicle. Take your pick from our prestigious range that includes models from Mercedes, Jaguar, Porsche and BMW … To book your Luxury or Fun vehicle just enter your destination above and remember, the model you […]

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SEO and content – lines are blurring

October 23rd, 2017

SEO and content – lines are blurring

The article was originally published by Centric A recent survey conducted by BrightEdge found 97% of the respondents viewing SEO and content as integrated or as converging into a single function. Other highlights from the same survey include the difficulty in developing engaging content and the impact of voice search on content. Marketers are reportedly […]

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International Regulatory Action on Renault UK Ltd t/a Alpine UK

October 23rd, 2017

Ad description A tweet from the Alpine Cars UK Twitter account, seen on 8 March 2017. Text in the tweet stated, “Mountains and twisted roads: The #AlpineA110 in it’s [sic] favorite [sic] playground”. A video was embedded in the tweet. Text at the start of the video stated, “Filmed on closed road at col de […]

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Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

October 23rd, 2017

Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

By- Hassan Javed Vital Tea recently came up with a new TVC who’s big idea revolves around Tehzeeb & Culture. Pakistan, being among one of the top importers and consumers of tea has an emotional attachment to tea which goes beyond consuming it. Even if one likes it or not but tea is part of […]

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