Articles

BIG DATA CHALLENGES AND OPPORTUNITIES

March 29th, 2017

BIG DATA CHALLENGES AND OPPORTUNITIES

What comes in your mind when we say Big Data? For some, its vague image of boring statistical data which is managed by IT people. For some Big Data is like an opportunity through which they can unlock data stored in archives of system in disorganized form. But the scope of Big Data is much […]

Read More »

HOW BRANDS CAN GET READY FOR THE VOICE TECH EXPLOSION

March 28th, 2017

HOW BRANDS CAN GET READY FOR THE VOICE TECH EXPLOSION

We all remember the explosion of apps on smartphones, choices were endless and overwhelming. Some passed, but most were used once, forgotten about and deleted, ending up in a black hole never to be seen again. Now, include the futuristic craze that is voice technology into the mix and you are left wondering – how […]

Read More »

Is Data Socialization The Next Big Thing In Data Analytics?

February 28th, 2017

Is Data Socialization The Next Big Thing In Data Analytics?

The Big Data revolution in business has come about due to the huge increase in the amount of information we’re able to capture and analyze, from an ever growing number of sources. It’s the driving force behind a wider wave of technology-driven transformation which is taking place thanks to advances in fields such as automation, […]

Read More »

YouTube Viewership Hits 1 Billion Hours a Day

February 28th, 2017

YouTube viewers worldwide are watching a billion hours of video content each day, the company reports, positioning the video-sharing site for its next big move—capturing more TV ad dollars. According to The Wall Street Journal, which first reported the story, the milestone is fueled by YouTube’s personalized algorithms, which recommend videos to users and are […]

Read More »

The BMW Motorrad LEGO bike

February 28th, 2017

BMW has joined forces with Lego to create a futuristic flying motorbike concept, called the Hover Ride. Based on the Lego Technic BMW R 1200 GS Adventure kit, designers used the same 603 parts to create a flying motorbike Lego model. And BMW was so taken with the Lego version, that it decided to create […]

Read More »

The most important digital marketing trends in 2017

February 28th, 2017

The most important digital marketing trends in 2017

The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing trends. A record-breaking 14,000 marketers and agencies around the world shared their thoughts and opinions. This year, marketers continue to make customer experience a top priority and this report shows that the pace of digital transformation […]

Read More »

If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

February 28th, 2017

If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

Millennials’ behavior, more than research, is a good indicator In a December 2016 survey by Retale, nearly 60% of US millennials said they have used a chatbot. More than half of those who had never used a chatbot said they’d be interested in trying one. Retale—which recently launched RetaleBot, its own shopping-related bot—also found that […]

Read More »

Market Changes as 3G/4G Users Cross 38 Million Mark in Pakistan

February 25th, 2017

Market Changes as 3G/4G Users Cross 38 Million Mark in Pakistan

The number of 3G and 4G users in Pakistan reached 38.269 million by end of January 2017 against 37.574 million by December 2016, Pakistan Telecommunication Authority (PTA) report revealed Tuesday. The number of mobile phone users in Pakistan reached 137.095 million by the end of January 2017, up from 136.489 million by end of December, […]

Read More »

5 MARKETING PREDICTIONS FOR 2017

January 29th, 2017

5 MARKETING PREDICTIONS FOR 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers. #1 Rethinking Digital Investment: What percentage of my ads are being seen? How many are actually human beings? Where are my ads ending up? Am I really getting the ROI I’m told I’m getting? These […]

Read More »

DIGITAL IN 2017: GLOBAL OVERVIEW

January 29th, 2017

DIGITAL IN 2017: GLOBAL OVERVIEW

Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]

Read More »