Articles

PAS Workshop – Brand Building in the Digital Age

August 21st, 2017

PAS Workshop – Brand Building in the Digital Age

Earlier this week, the Pakistan Advertisers’ Society (PAS) held a master class on ‘Brand Building in the Digital Age’ at the Marriott hotel, Karachi. The objective was to highlight the importance of digital technology and inspire innovation amongst brands. The seminar was conducted by Julian Saunders, a strategist, trainer and author who has worked at […]

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International Regulatory Action on American Express

August 18th, 2017

Ad Description: A TV ad for American Express, seen in April 2017, featured animations of different situations that could result in unexpected spending, such as a plumbing leak and dropping a mobile phone in water. A voice-over stated, “Sometimes we have to pay for things we don’t actually like. But there is an upside to […]

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Bad leaders and their impact

August 9th, 2017

Bad leaders and their impact

By Julian Saunders Was the theme exposed and discussed in a new style seminar (called Bad leader) that has been launched by the Marketing Society’ new CEO, Gemma Greaves. 50 or so society members sat in the round in a session moderated by leadership expert and coach Steve Radcliffe. Two people shared stories of being […]

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Youtube to Fight Terror Content Online

August 9th, 2017

Barely a month prior, Youtube educated people over the internet concerning the four new strides they will be taking in order to battle terrorist content on YouTube: better identification and quicker evacuation driven by machine adapting, more specialists to caution Youtube to review particular content, harder norms for recordings that are dubious yet don’t damage […]

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Programmatic Buying- an Evolving Fast-Paced Landscape

August 3rd, 2017

Programmatic Buying- an Evolving Fast-Paced Landscape

Programmatic buying has become almost standard in digital and it’s gaining traction in TV, Outdoor and even Radio. According to Zenith’s ‘Programmatic Marketing Forecasts’, programmatic will grow faster than any other digital streams including social and online video in 2017. Compared to 31% growth for programmatic, social will be 25% and online video 20%. But […]

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Common Misunderstandings About Tech

July 13th, 2017

Common Misunderstandings About Tech

Given the positive response for 5 Misconceptions About Artificial Intelligence by centric, I decided to share the most common misunderstandings around tech that my team & I are clarifying during the initial client onboarding phase. 1. Incognito That mode on Chrome doesn’t mean anonymous. It just means your browser isn’t actively collecting your data at […]

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All You Need to Know About Social ‘Video’ Marketing!

July 13th, 2017

All You Need to Know About Social ‘Video’ Marketing!

Web-based social networking promoting is a steadily changing scene and the quickest medium is ‘Video’. It is “the” medium for social in 2017, from Snapchat, Facebook Live to Instagram stories and Instagram Live. Individuals are utilizing video to interface with each other and brands have discovered another approach to connect with its objective market. Video […]

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BE the Change

July 7th, 2017

BE the Change

If brands want to transform a culture, they need to invest in BE and bring radical changes through small tweaks. In the not-so-recent Nescafe versus tea and Coca-Cola versus tea debates, we, as a nation, were defending a beverage (tea) thrust upon us by the widely hated colonial powers and in the case of coffee, […]

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KEEPING THE “CONTENT CANNONS” LOADED FOR THE RIGHT MOMENT

June 19th, 2017

KEEPING THE “CONTENT CANNONS” LOADED FOR THE RIGHT MOMENT

Author: Hassan Javed It was yesterday when Pakistan won the final match against India in ICC Champions trophy. Emotions were on the high and happiness was all around as Pakistan earned a historical victory against arch-rivals India in the final. Keeping the importance of this victory in mind and social media trends, brands had to […]

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Things that wont change Fundamentally

June 14th, 2017

Things that wont change Fundamentally

By: Julian Saunders Marketers get very excited by change, which is often presented as pervasive, fast and difficult to predict. Machine learning (artificial intelligence) is the current hot topic: will it produce popular unrest and alarming challenges to the capabilities of states, or gradual change and something more benign? There is no consensus. Professor Stephen […]

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