Articles

4 Tactics to Enrich Video Advertising

May 24th, 2017

4 Tactics to Enrich Video Advertising

Let’s face it, digitally savvy customers know when they are being sold to. So it stands to reason that marketers must up their game and aims to enrich video advertising. Here are the four tactics can be implemented: 1. Across the Customer Journey From awareness to consideration, to reminders and conversions. When companies use over […]

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This Mother’s Day – Emotional Lullaby on the high

May 13th, 2017

This Mother’s Day – Emotional Lullaby on the high

Mothers Day has become a window of gauging emotional boiling points globally and Pakistani market is no different. With strong cultural values prevailing along with a staunch family system,there is no reason why the opportunity shouldn’t be capitalized. Over the years brands in Pakistan have engaged vigorously with audiences to leave a mark on target […]

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AirBlue Pounces on PIA’S Slip

May 12th, 2017

AirBlue Pounces on PIA’S Slip

Recently, PIA’s pilot was found asleep during the flight. This news has spread across like lightning in the sky. The incident went viral when one of the passengers caught the pilot asleep. Such incidents are like a golden opportunity for competitors to act upon. Airblue which is one of the local competitors did what they […]

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The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

May 10th, 2017

The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

Advertisement sector in Pakistan is often criticized or undermined for its lack of creativity and appetite for taking creative risks. This generalized perception for many however is on its way to a slow but a sure revival. Each passing year there is a new influx of creative ideas with marketers now choosing to go the […]

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Platforms for Social Media Selling

May 4th, 2017

Platforms for Social Media Selling

1. “Shop Now” by Instagram Six months ago, Instagram hired a team of eCommerce experts to help build out the capability of its selling engine. The power of the “Shop Now” button on Instagram is fueled by the visual expression of the platform. People gravitate towards the most eye-catching visuals. So if your brand is […]

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10 Reasons Why Infographics is Useful to SEO and Digital Marketing

April 27th, 2017

Infographics is probably one of the most used visual contents these days. The popularity of infographics can be traced back to its tendency to become viral and its capability of transforming a standard text content into an easy-to-understand visual content. The following infographic was based on this post and it will show you 10 hard-to-ignore […]

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How to Market an Application

April 26th, 2017

When it comes to applications we sometimes dont realize how broad the scope of applications is? Mobile applications started off as basic tools which were already embedded in mobile phones in shape of icons. These icons when tapped or clicked took you over to a unique solution which could have been a game or even […]

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Linkedin for Individuals

April 26th, 2017

Linkedin for Individuals

Linkedin now has half a billion members in 200 countries connecting, and engaging with one another in professional conversations and finding opportunities through these connections. How can it effect individuals? This community represents 10+ million active jobs, access to 9+ million companies, and with more than 100,000 articles published every week it’s helping you stay […]

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Tribute to Younis Khan

April 26th, 2017

Recently Younus Khan achieved the milestone of making 10,000 runs in test cricket. With this younus khan has become 6th fastest amongst 13 batsman who have achieved this landmark. Jazz didn’t stay behind in paying tribute to the legend who has place in the hearts of Pakistanis. It recently launched content over social media which […]

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PAS Awards 2017- Highlights

April 26th, 2017

PAS Awards 2017- Highlights

The seventh Pakistan Advertisers Society Awards (PAS Awards) were held last Friday on April 15, 2017 at the Karachi Expo Centre. Instituted in 2011, the Awards have become one of the marketing and advertising industry’s most awaited events, and showcase the best the industry has to offer. This year’s Awards Ceremony was hosted by actor […]

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