Articles

Is your website winning the battle for customer confidence?

January 24th, 2017

Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

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TOP BRAND 2016- what makes a winning entry!

January 18th, 2017

Having been a member of the jury for specifically this Award in2016, I can vouch for the fact that there was seemed to be some confusion as to what was meant by “Top Brand” as compared to “Campaign of the Year” and even “TVC of the Year”. Many of the entries in fact simply duplicated […]

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HOW TO INSPIRE JURIES AND WIN AWARDS

January 13th, 2017

As a member on many Award juries, I find that common ‘technical’ terms in the Entry Form are often misinterpreted and therefore the content in the Forms does not always match the criteria required. So I thought that I would start this series of blogs with some simple tips on how to interpret and use […]

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Writing a winning case study – Entry Form is the key material

December 27th, 2016

Writing a winning case study – Entry Form is the key material

Entries to the PAS Awards 2017 are now open. The preparations at the client and agency side to aim timely submission are in full swing. For some, writing a winning case study, which is the integral part of the award system, is one of the most daunting parts. Long nights of thinking and brainstorming on […]

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Key Insights for Marketing to Moms Online

December 27th, 2016

Key Insights for Marketing to Moms Online

Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. She’s not just buying for herself; she’s also buying for the baby, the toddler, the teenager and for the entire soccer team. And she’s not just buying Cheerios and baby wipes — […]

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6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

December 27th, 2016

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

By Kevin King (@KingKevin) is global practice chair of Edelman Digital. In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks […]

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Six Steps for Launching­ a Brand Via PR

December 27th, 2016

Six Steps for Launching­ a Brand Via PR

By Al Ries, chairman of Ries & Ries, an Atlanta-based marketing strategy firm. In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not a good idea. Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many […]

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Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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Data Quality Becomes a Top Concern for Marketers

November 29th, 2016

Data Quality Becomes a Top Concern for Marketers

Poor-quality intelligence leads to lost sales, inefficiency! More organizations have come to rely on data-driven decision-making to drive their strategies. But even as this data-driven approach grows, many executives worry that the data they’re using is not as accurate as it could be, creating unexpected consequences. According to July 2016 research by Loudhouse Research for […]

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How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

November 23rd, 2016

How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

The holiday season is here, and so is the busiest time of year for retailers, including online merchants, and that means maximizing e-commerce conversions and sales during the yearend holidays. This week, the first major shopping event, Black Friday (Nov. 25), followed by Cyber Monday (Nov. 28) together mark "the beginning of the period with […]

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