Articles

KEEPING THE “CONTENT CANNONS” LOADED FOR THE RIGHT MOMENT

June 19th, 2017

KEEPING THE “CONTENT CANNONS” LOADED FOR THE RIGHT MOMENT

Author: Hassan Javed It was yesterday when Pakistan won the final match against India in ICC Champions trophy. Emotions were on the high and happiness was all around as Pakistan earned a historical victory against arch-rivals India in the final. Keeping the importance of this victory in mind and social media trends, brands had to […]

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Things that wont change Fundamentally

June 14th, 2017

Things that wont change Fundamentally

By: Julian Saunders Marketers get very excited by change, which is often presented as pervasive, fast and difficult to predict. Machine learning (artificial intelligence) is the current hot topic: will it produce popular unrest and alarming challenges to the capabilities of states, or gradual change and something more benign? There is no consensus. Professor Stephen […]

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WHO SHOULD CONSIDER BEING A YOUTUBE CREATOR?

June 13th, 2017

WHO SHOULD CONSIDER BEING A YOUTUBE CREATOR?

Running your own channel is a big commitment. It requires investment, time and a particular culture to be a publisher, rather than an advertiser. Here are the types of brands and companies that should evaluate the opportunity and, at a minimum, see YouTubers as a way to influence the influencers. A) BRANDS OPERATING IN HIGH […]

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How to Effectively Battle Ad Fraud

June 9th, 2017

How to Effectively Battle Ad Fraud

The content was originally published by Centric One of the most talked about topics at the 2016 Mobile World Congress event was fraudulent traffic and how companies were setting out to battle ad fraud. The prevalence of the issue in the Middle East prompted the entry of Adjust in the MENA region last year. The […]

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4 Tactics to Enrich Video Advertising

May 24th, 2017

4 Tactics to Enrich Video Advertising

Let’s face it, digitally savvy customers know when they are being sold to. So it stands to reason that marketers must up their game and aims to enrich video advertising. Here are the four tactics can be implemented: 1. Across the Customer Journey From awareness to consideration, to reminders and conversions. When companies use over […]

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This Mother’s Day – Emotional Lullaby on the high

May 13th, 2017

This Mother’s Day – Emotional Lullaby on the high

by Hassan Javed Mother’s Day has become a window of gauging emotional boiling points globally and Pakistani market is no different. With strong cultural values prevailing along with a staunch family system,there is no reason why the opportunity shouldn’t be capitalized. Over the years brands in Pakistan have engaged vigorously with audiences to leave a […]

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AirBlue Pounces on PIA’S Slip

May 12th, 2017

AirBlue Pounces on PIA’S Slip

by Hassan Javed Recently, PIA’s pilot was found asleep during the flight. This news has spread across like lightning in the sky. The incident went viral when one of the passengers caught the pilot asleep. Such incidents are like a golden opportunity for competitors to act upon. Airblue which is one of the local competitors […]

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The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

May 10th, 2017

The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

by Hassan Javed Advertisement sector in Pakistan is often criticized or undermined for its lack of creativity and appetite for taking creative risks. This generalized perception for many however is on its way to a slow but a sure revival. Each passing year there is a new influx of creative ideas with marketers now choosing […]

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Platforms for Social Media Selling

May 4th, 2017

Platforms for Social Media Selling

1. “Shop Now” by Instagram Six months ago, Instagram hired a team of eCommerce experts to help build out the capability of its selling engine. The power of the “Shop Now” button on Instagram is fueled by the visual expression of the platform. People gravitate towards the most eye-catching visuals. So if your brand is […]

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10 Reasons Why Infographics is Useful to SEO and Digital Marketing

April 27th, 2017

Infographics is probably one of the most used visual contents these days. The popularity of infographics can be traced back to its tendency to become viral and its capability of transforming a standard text content into an easy-to-understand visual content. The following infographic was based on this post and it will show you 10 hard-to-ignore […]

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