Articles

Is Data Socialization The Next Big Thing In Data Analytics?

February 28th, 2017

Is Data Socialization The Next Big Thing In Data Analytics?

The Big Data revolution in business has come about due to the huge increase in the amount of information we’re able to capture and analyze, from an ever growing number of sources. It’s the driving force behind a wider wave of technology-driven transformation which is taking place thanks to advances in fields such as automation, […]

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YouTube Viewership Hits 1 Billion Hours a Day

February 28th, 2017

YouTube viewers worldwide are watching a billion hours of video content each day, the company reports, positioning the video-sharing site for its next big move—capturing more TV ad dollars. According to The Wall Street Journal, which first reported the story, the milestone is fueled by YouTube’s personalized algorithms, which recommend videos to users and are […]

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The BMW Motorrad LEGO bike

February 28th, 2017

BMW has joined forces with Lego to create a futuristic flying motorbike concept, called the Hover Ride. Based on the Lego Technic BMW R 1200 GS Adventure kit, designers used the same 603 parts to create a flying motorbike Lego model. And BMW was so taken with the Lego version, that it decided to create […]

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The most important digital marketing trends in 2017

February 28th, 2017

The most important digital marketing trends in 2017

The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing trends. A record-breaking 14,000 marketers and agencies around the world shared their thoughts and opinions. This year, marketers continue to make customer experience a top priority and this report shows that the pace of digital transformation […]

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If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

February 28th, 2017

If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

Millennials’ behavior, more than research, is a good indicator In a December 2016 survey by Retale, nearly 60% of US millennials said they have used a chatbot. More than half of those who had never used a chatbot said they’d be interested in trying one. Retale—which recently launched RetaleBot, its own shopping-related bot—also found that […]

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3G/4G Users Cross 38 Million Mark in Pakistan

February 25th, 2017

3G/4G Users Cross 38 Million Mark in Pakistan

The number of 3G and 4G users in Pakistan reached 38.269 million by end of January 2017 against 37.574 million by December 2016, Pakistan Telecommunication Authority (PTA) report revealed Tuesday. The number of mobile phone users in Pakistan reached 137.095 million by the end of January 2017, up from 136.489 million by end of December, […]

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5 MARKETING PREDICTIONS FOR 2017

January 29th, 2017

5 MARKETING PREDICTIONS FOR 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers. #1 Rethinking Digital Investment: What percentage of my ads are being seen? How many are actually human beings? Where are my ads ending up? Am I really getting the ROI I’m told I’m getting? These […]

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DIGITAL IN 2017: GLOBAL OVERVIEW

January 29th, 2017

DIGITAL IN 2017: GLOBAL OVERVIEW

Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]

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WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING

January 29th, 2017

WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING

By David Wheldon, President WFA Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers, says WFA President and RBS CMO David Wheldon. What a year we have left behind: much to reflect on, much to learn from and much to […]

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Is your website winning the battle for customer confidence?

January 24th, 2017

Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

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