Articles

Ad- Review- Campaign which Beats by your Heart!

October 5th, 2017

Ad- Review- Campaign which Beats by your Heart!

By Hassan Javed Recently Lipton Pakistan came up with a new campaign in which they have partnered with The Citizens Foundation to provide free education to students from 10 Schools all across. Pakistan, a country where child labour is common and we in our daily lives observe children who should be studying in schools, reading […]

Read More »

The power of Logos in Fast Food World

September 22nd, 2017

The power of Logos in Fast Food World

It could be argued that the most valuable property any fast food chain has, just as much as a unique recipe, is their logo. It is a well known fact that the McDonald’s golden arches are among the most recognised symbols on earth. No design could be simpler; so is simplicity the key to the […]

Read More »

Get a panoramic view of your data with dashboards

September 22nd, 2017

Get a panoramic view of your data with dashboards

Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities. […]

Read More »

The race for creating an alternate reality

September 21st, 2017

The race for creating an alternate reality

Augmented Reality and Virtual Reality technologies have been around for few years now. But till recently, applications and users for these have been limited. But now with Google, Facebook and Apple adopting these technologies, the scale is about to become big. I should add, it’s more AR than VR for now. So, what exactly are […]

Read More »

Triumph of Whatsapp – Serving the Users & Now Businesses

September 20th, 2017

Triumph of Whatsapp – Serving the Users & Now Businesses

By- Hassan Javed Whatsapp- an application which turned the story of texting around the Globe & in Pakistan. With only 50 employees approx, WhatsApp has gone mightier in terms of financial stability, profitability & daily users. The introduction of 3g and 4g have almost replaced normal text messages with WhatsApp messaging and calling due to […]

Read More »

New Advertising Options Being Offered by Facebook & Google

September 18th, 2017

New Advertising Options Being Offered by Facebook & Google

The article was originally published by Centric Google announced two updates for AdWords and one update for mobile advertising. Both are in line with their continuous efforts to bring machine learning and automation to AdWords. They also have an update for advertisers on mobile devices. Simpler ad rotation: Previously advertisers could choose from 4 options […]

Read More »

Common Mistakes that impact the success rate of Email Marketing

September 13th, 2017

Common Mistakes that impact the success rate of Email Marketing

Author: Hassan Javed Email Marketing is something which is not generally considered as the best way to market any product. A lot of people loathe it because of getting spammed others don’t know the reason of the poor performance of email marketing. There are various common mistakes which marketers make while using Email marketing approach. […]

Read More »

Global marketers making radical changes to media management

August 30th, 2017

Global marketers making radical changes to media management

WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud! New research by the World Federation of Advertisers (WFA) has discovered that worldwide brands have rolled out real improvements or are wanting to roll out broad improvements to their media administration rehearses over an extensive variety of zones. […]

Read More »

4 Tips Social 4 Tips Digital & Social Strategists Should Consider

August 29th, 2017

Author: Adam Ferraro Adam Ferraro is the Digital and Social Strategy Director at JWT Toronto. He oversees the digital strategy and connections planning across multiple client businesses, including Hotels.com and Mazda. The digital expert shared 4 Amazing tips which can be pondered upon by everyone who is interested in the field of digital marketing. DON’T […]

Read More »

My Pakistan: alternative narratives for a proud country

August 24th, 2017

My Pakistan: alternative narratives for a proud country

Author: Julian Saunders To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted. I am back at my desk in London after my fourth visit to Pakistan – where I ran a training course and seminars for Pakistan Advertisers Society called ‘Brand Building in the Digital Age’. […]

Read More »