Articles

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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Data Quality Becomes a Top Concern for Marketers

November 29th, 2016

Data Quality Becomes a Top Concern for Marketers

Poor-quality intelligence leads to lost sales, inefficiency! More organizations have come to rely on data-driven decision-making to drive their strategies. But even as this data-driven approach grows, many executives worry that the data they’re using is not as accurate as it could be, creating unexpected consequences. According to July 2016 research by Loudhouse Research for […]

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How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

November 23rd, 2016

How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

The holiday season is here, and so is the busiest time of year for retailers, including online merchants, and that means maximizing e-commerce conversions and sales during the yearend holidays. This week, the first major shopping event, Black Friday (Nov. 25), followed by Cyber Monday (Nov. 28) together mark "the beginning of the period with […]

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We are one happy family and we are like that only! An Article by Sunil Gupta

November 23rd, 2016

We are one happy family and we are like that only! An Article by Sunil Gupta

An Article by Sunil Gupta, APRAIS Worldwide It was interesting to read Prasad Sangameshwaran’s article “We are one happy family” in the Hindu BusinessLine which cited Mr D. Shivakumar’s erudite address on the vexed subject of Client-Agency (C-A) relationships on the occasion of the INDIAA Awards. The cricket metaphors seem to have flown thick and […]

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Kitkat boosts local audience in India with Instagram campaign

September 29th, 2016

Kitkat boosts local audience in India with Instagram campaign

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association. The challenge Each year, 12 billion KitKat fingers are consumed around the globe. KitKat is one of Nestlé’s most successful chocolate brands in India, with the brand recently releasing a premium “slow churned” chocolate, […]

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What You’ll Need to Build the Agency of the Future

September 29th, 2016

What You’ll Need to Build the Agency of the Future

By Bryan Wiener is executive chairman of advertising agency 360i. In 2010, the CEO of an upstart digital agency was asked by the IAB to predict the future of advertising agencies and how they needed to adapt if they wanted to be around 10 years from now. Rather than give a eulogy, the thesis of […]

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A Global Perspective of Mobile Commerce

September 29th, 2016

A Global Perspective of Mobile Commerce

Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released at the IAB MIXX Conference. Three-quarters (75%) of smartphone and tablet users said they have purchased a product or service on their smartphone or […]

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7 STEPS TO SUCCESSFUL AGENCY ASSESSMENT & PERFORMANCE MANAGEMENT

September 29th, 2016

7 STEPS TO SUCCESSFUL AGENCY ASSESSMENT & PERFORMANCE MANAGEMENT

By Ranji David, Marketing Director Asia, WFA The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing, sourcing and media professionals come together for an engaging half-day of breakout sessions and group discussions that saw participants huddled together in deep conversation, even during break times. Conducted in […]

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Cultural blunders: Brands gone wrong

August 29th, 2016

Cultural blunders: Brands gone wrong

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them. Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming. Oftentimes, the […]

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How Netflix Has Changed Content Marketing

August 28th, 2016

How Netflix Has Changed Content Marketing

By: Isabella Barbato, head of marketing for Southeast Asia and India at Outbrain Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant. What started out as a DVD-by-mail company is now one of the most popular streaming websites in the world, dominating the Internet and taking the entertainment […]

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