Case Studies

CaseStudy: ICELANDAIR and UBER

November 29th, 2016

CaseStudy: ICELANDAIR and UBER

ICELANDAIR Since the 1960s, Icelandair has offered a unique benefit ‘ the Icelandair Stopover. The offer allows passengers to stop in Iceland at no additional airfare on their way to over 20+ European destinations. A sweet deal yet a deal that’s not so easy to explain concisely to busy consumers. To capture consumers’ attention, we […]

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How KLM used chat apps to boost brand engagement in China

September 29th, 2016

How KLM used chat apps to boost brand engagement in China

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer. Case study summary • Airline integrated chat apps into existing customer service workflows […]

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Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate

September 29th, 2016

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause. Case study summary • Brazil agency promotes work with innovative charity initiative • Fills black space […]

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Kitkat boosts local audience in India with Instagram campaign

September 29th, 2016

Kitkat boosts local audience in India with Instagram campaign

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association. The challenge Each year, 12 billion KitKat fingers are consumed around the globe. KitKat is one of Nestlé’s most successful chocolate brands in India, with the brand recently releasing a premium “slow churned” chocolate, […]

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Cannes Lions Grand Prix Winners 2016 (Videos)

July 28th, 2016

Cannes Lions Grand Prix Winners 2016 (Videos)

The Cannes Lions 2016 Festival of Creativity is complete, all the metal awarded, rosé has stopped flowing and the world’s best creative work for 2016 has been benchmarked. And it’s always hard to find those case studies, so we’ve rounded up each Grand Prix winning case study video from Cannes Lions in 2016, and embedded […]

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Burger King “McWhopper” Case Study Video

July 28th, 2016

Burger King “McWhopper” Case Study Video

So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in […]

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Reprieve – Not A Bug Splat Case Study

June 30th, 2015

Reprieve – Not A Bug Splat Case Study

This campaign has so far awarded a Gold lions (2015), Bronze Lion (in 2014), three Silver and seven Bronze at Spikes Asia, two Silver and a Bronze at One Show, three Pencils at D&AD, a Gold Effie, five Golds, three Silvers and two Bronze at Dubai Lynx, four PAS Awards along with several other awards. […]

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Kenwood – Khush Raho Case Study

May 27th, 2015

Kenwood – Khush Raho Case Study

  Brand name Kenwood Campaign Title Khush Raho Product / Service Type AC, Refrigerator, Washing Machine, Kitchen Appliances Category for this Entry Telecommunication Hardware and Consumer Electronic Category Background In Home Appliances Category, the scenario at/before the time of the launch of Kenwood Communication was very clichéd and run of the mill; it was a […]

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