Monthly Reports

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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MEASURING THE INFORMATION SOCIETY REPORT 2016

November 28th, 2016

MEASURING THE INFORMATION SOCIETY REPORT 2016

UN’s International Telecommunications Union (ITU) has conducted an extensive study named Measuring the Information Society Report. The report unveiled that the percentage of male mobile users are greater than the women in most countries including Pakistan. The report generally depicts a worrisome trend, with many women not having access to cellphones. It points to the […]

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7 Ways to Run Better Social Media Contests in 2017

November 28th, 2016

7 Ways to Run Better Social Media Contests in 2017

by  Larry Alton an independent business consultant specializing in social media trends, business, and entrepreneurship. If you’ve ever run a contest on social media, you know how powerful they can be. For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and […]

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Report: Average App Session Length Is Around 5 Minutes

November 28th, 2016

Report: Average App Session Length Is Around 5 Minutes

Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent […]

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PROGRAMMATIC: TAPPING THE BOOM IN DIGITAL AUDIO

November 28th, 2016

PROGRAMMATIC: TAPPING THE BOOM IN DIGITAL AUDIO

In this age of mobility, the intensifying interest around audio is being driven by a simple fact: Consumers love digital audio. And marketers are taking notice. As the new Ad Age survey with The Trade Desk discovered, smart marketers are using programmatic technology to take advantage of this rapidly growing area. Brought to you by […]

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Afghan Media Analysis October 2016

November 28th, 2016

Afghan Media Analysis October 2016

Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Mobile Phone services and Government categories are mostly remains at the top. – Many Pakistani brands are operating in Afghanistan or its media releases from Pakistan like Unilever, Coke, Nestle, Huawei, […]

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Print Media Analysis October 2016

November 28th, 2016

Print Media Analysis October 2016

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period October 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: MediaTrack Pakistan Complete Report: Share it:Tweet

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How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

November 23rd, 2016

How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

The holiday season is here, and so is the busiest time of year for retailers, including online merchants, and that means maximizing e-commerce conversions and sales during the yearend holidays. This week, the first major shopping event, Black Friday (Nov. 25), followed by Cyber Monday (Nov. 28) together mark "the beginning of the period with […]

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TV Advertising Analysis Monthly Report – October 2016

November 23rd, 2016

TV Advertising Analysis Monthly Report – October 2016

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

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TV Advertising Monthly Analysis August 2016

September 29th, 2016

TV Advertising Monthly Analysis August 2016

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV for the period of August 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time […]

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