Monthly Reports

Print Media Analysis December 2016

January 30th, 2017

Print Media Analysis December 2016

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source:: Mediatrack Print Media Analysis December2016 from PakistanAdvertisersSociety Share it:Tweet

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DIGITAL IN 2017: GLOBAL OVERVIEW

January 29th, 2017

DIGITAL IN 2017: GLOBAL OVERVIEW

Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]

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How LinkedIn Markets on LinkedIn (Infographic)

January 29th, 2017

How LinkedIn Markets on LinkedIn (Infographic)

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including: LinkedIn A/B […]

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TV Advertising Analysis Monthly Report – December 2016

January 25th, 2017

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

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PROGRAMMABLE: THE NEXT BIG STEP

December 27th, 2016

PROGRAMMABLE: THE NEXT BIG STEP

Big data, digital transformation and audience buying are changing the way marketers think about campaigns. Programmatic is no longer enough to help brands stay on top of everything in this rapidly shifting marketplace. That’s where programmable comes in. In this white paper, Adage Content Strategy Studio and XAXIS, a programmatic audience company explores the defining […]

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Print Media Industry Yearly Analysis 2016

December 25th, 2016

Print Media Industry Yearly Analysis 2016

Annual PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan-Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Analysis: Mediatrack Pakistan Duration: 1st January, 2016 – 15th December 2016 Key Highlights: Total spent on Pakistan Print media industry […]

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TV Advertising Yearly Industry Report 2016

December 25th, 2016

TV Advertising Yearly Industry Report 2016

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’16 to Dec’16. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2015. The report also focuses on share of TV channels, share of each genre and ad-spend […]

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Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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MEASURING THE INFORMATION SOCIETY REPORT 2016

November 28th, 2016

MEASURING THE INFORMATION SOCIETY REPORT 2016

UN’s International Telecommunications Union (ITU) has conducted an extensive study named Measuring the Information Society Report. The report unveiled that the percentage of male mobile users are greater than the women in most countries including Pakistan. The report generally depicts a worrisome trend, with many women not having access to cellphones. It points to the […]

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7 Ways to Run Better Social Media Contests in 2017

November 28th, 2016

7 Ways to Run Better Social Media Contests in 2017

by  Larry Alton an independent business consultant specializing in social media trends, business, and entrepreneurship. If you’ve ever run a contest on social media, you know how powerful they can be. For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and […]

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