Digital Marketing Reports

eMarketer Mobile Stat Pack

March 28th, 2017

eMarketer Mobile Stat Pack

The eMarketer US Mobile StatPack contains charts, key stats, trends and forecasts that you can keep at your fingertips all year long. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers […]

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DIGITAL IN 2017: GLOBAL OVERVIEW

January 29th, 2017

DIGITAL IN 2017: GLOBAL OVERVIEW

Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]

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How LinkedIn Markets on LinkedIn (Infographic)

January 29th, 2017

How LinkedIn Markets on LinkedIn (Infographic)

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including: LinkedIn A/B […]

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PROGRAMMABLE: THE NEXT BIG STEP

December 27th, 2016

PROGRAMMABLE: THE NEXT BIG STEP

Big data, digital transformation and audience buying are changing the way marketers think about campaigns. Programmatic is no longer enough to help brands stay on top of everything in this rapidly shifting marketplace. That’s where programmable comes in. In this white paper, Adage Content Strategy Studio and XAXIS, a programmatic audience company explores the defining […]

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Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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MEASURING THE INFORMATION SOCIETY REPORT 2016

November 28th, 2016

MEASURING THE INFORMATION SOCIETY REPORT 2016

UN’s International Telecommunications Union (ITU) has conducted an extensive study named Measuring the Information Society Report. The report unveiled that the percentage of male mobile users are greater than the women in most countries including Pakistan. The report generally depicts a worrisome trend, with many women not having access to cellphones. It points to the […]

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7 Ways to Run Better Social Media Contests in 2017

November 28th, 2016

7 Ways to Run Better Social Media Contests in 2017

by  Larry Alton an independent business consultant specializing in social media trends, business, and entrepreneurship. If you’ve ever run a contest on social media, you know how powerful they can be. For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and […]

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Report: Average App Session Length Is Around 5 Minutes

November 28th, 2016

Report: Average App Session Length Is Around 5 Minutes

Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent […]

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PROGRAMMATIC: TAPPING THE BOOM IN DIGITAL AUDIO

November 28th, 2016

PROGRAMMATIC: TAPPING THE BOOM IN DIGITAL AUDIO

In this age of mobility, the intensifying interest around audio is being driven by a simple fact: Consumers love digital audio. And marketers are taking notice. As the new Ad Age survey with The Trade Desk discovered, smart marketers are using programmatic technology to take advantage of this rapidly growing area. Brought to you by […]

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How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

November 23rd, 2016

How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

The holiday season is here, and so is the busiest time of year for retailers, including online merchants, and that means maximizing e-commerce conversions and sales during the yearend holidays. This week, the first major shopping event, Black Friday (Nov. 25), followed by Cyber Monday (Nov. 28) together mark "the beginning of the period with […]

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