PAS Research Studies

TV Advertising Yearly Industry Report 2015

December 30th, 2015

TV Advertising Yearly Industry Report 2015

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’14 to Dec’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of TV channels, share of each genre and ad-spend […]

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Cable TV Advertising Yearly Industry Report 2015-14

December 30th, 2015

Cable TV Advertising Yearly Industry Report 2015-14

TV CABLE INDUSTRY REPORT gives the overall picture of advertising on cable Tv during the period Jan’15 to Sep’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of Cable TV channels and share of […]

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7 Trends for Retailers & Manufactures To Navigate The Changing Retail Environment in Asia Pacific

December 23rd, 2015

7 Trends for Retailers & Manufactures To Navigate The Changing Retail Environment in Asia Pacific

SHOPPERS JUST WANT TO HAVE FUN: IN-STORE EXPERIENCE KEY TO RETAIL SUCCESS FMCG manufacturers and retailers have struggled to deliver significant rates of growth in the first half of 2015, with average sales volumes across the Asia-Pacific region increasing by a moderate 2%. However, there have been success stories for retailers that deliver unique experiences […]

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Recommendations from friends remain most credible form of advertising among consumers

October 8th, 2015

Recommendations from friends remain most credible form of advertising among consumers

RECOMMENDATIONS FROM FRIENDS REMAIN MOST CREDIBLE FORM OF ADVERTISING AMONG CONSUMERS; BRANDED WEBSITES ARE THE SECOND-HIGHEST-RATED FORM! The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family, according to the Nielsen Global Trust […]

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OOH Media Measurement Report

September 30th, 2015

OOH Media Measurement Report

MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers.  The data is now available for advertisers use as of July 2015. The Methodology: MOVE ensures that accurate and […]

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Nielsen Consumer Confidence Survey for Pakistan

September 15th, 2015

Nielsen Consumer Confidence Survey for Pakistan

Analysis by: Nielsen Pakistan • This Consumer Confidence Survey of Pakistan is in comparison to AME (Africa and Middle East) results for the period of August 2015. • It gauge consumer sentiment and confidence in the future of the economy. • This survey explains expenditure and saving patterns • Highlights the major concerns of consumers. […]

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TV Advertising Analysis Monthly Report – April 2015

May 22nd, 2015

TV Advertising Analysis Monthly Report – April 2015

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

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Infographic: a Look at Kids’ Media Consumption

February 24th, 2015

Infographic: a Look at Kids’ Media Consumption

It may not be surprising that kids in every age group are watching TV regularly, but that’s far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest among us are tuning in via tech. "When Nielsen (US) looked at the cross-platform consumption […]

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OOH Media Ad Ex Report – Dec 2014

January 23rd, 2015

OOH Media Ad Ex Report – Dec 2014

Analysis by: Winning Solutions Period: Dec 2014 to 20th Jan 2015 Methodology: – Study covered over 5000 sites across 150 main arteries in top 5 cities of Pakistan. – Data was collected only from Permanent OOH structures on the identified roads. – Values are estimated with average market rates collected for different mediums across different […]

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Annual Tv Clutter Report 2014

January 23rd, 2015

Annual Tv Clutter Report 2014

This report focuses on the various aspects of commercial airtime on TV for the period Jan 2014-Dec 2014. The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows a comparative study of channels own promotion vs. commercial airtime and advertising as a % […]

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