Research

Print Media Analysis August 2017

September 18th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track Print Media Analysis August 2017 from PakistanAdvertisersSociety Share it:Tweet

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New eMarketer Forecast: Digital Video Nears Milestone in Germany

April 27th, 2017

New eMarketer Forecast: Digital Video Nears Milestone in Germany

According to eMarketer’s latest estimate of digital video adoption in Germany, 2017 will be the first year in which a majority of the country’s population—50.2%, or 41.1 million people—will watch digital video content via any device at least monthly. As adoption grows, the demographics of the typical digital video viewer are widening. Also, the gap […]

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Recasting your Mobile vision for 2017 – multichannel, not mobile only

April 24th, 2017

Recasting your Mobile vision for 2017 – multichannel, not mobile only

The chances are you’ve just wrapped up year end appraisals for your team, selected your digital dream team and briefed them on your delivering the vision in 2017. Maybe you’ve just been appraised, bagged that bonus, and nailed that promotion. Maybe you were over-looked, and your mind turns to finding a new job in the […]

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YouTube Viewership Hits 1 Billion Hours a Day

February 28th, 2017

YouTube viewers worldwide are watching a billion hours of video content each day, the company reports, positioning the video-sharing site for its next big move—capturing more TV ad dollars. According to The Wall Street Journal, which first reported the story, the milestone is fueled by YouTube’s personalized algorithms, which recommend videos to users and are […]

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Q3 2016 CONSUMER CONFIDENCE REPORT

November 29th, 2016

Q3 2016 CONSUMER CONFIDENCE REPORT

Reference: Nielsen Pakistan Third-quarter global consumer confidence remained stable at 99, up one point from the second quarter and no change from the previous year (Q3 2015). Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world. In Asia-Pacific, consumer confidence scores ranged from a high of 133 to a […]

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Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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MEASURING THE INFORMATION SOCIETY REPORT 2016

November 28th, 2016

MEASURING THE INFORMATION SOCIETY REPORT 2016

UN’s International Telecommunications Union (ITU) has conducted an extensive study named Measuring the Information Society Report. The report unveiled that the percentage of male mobile users are greater than the women in most countries including Pakistan. The report generally depicts a worrisome trend, with many women not having access to cellphones. It points to the […]

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Report: Average App Session Length Is Around 5 Minutes

November 28th, 2016

Report: Average App Session Length Is Around 5 Minutes

Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent […]

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A Global Perspective of Mobile Commerce

September 29th, 2016

A Global Perspective of Mobile Commerce

Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released at the IAB MIXX Conference. Three-quarters (75%) of smartphone and tablet users said they have purchased a product or service on their smartphone or […]

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OOH Media Measurement Report

September 30th, 2015

OOH Media Measurement Report

MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers.  The data is now available for advertisers use as of July 2015. The Methodology: MOVE ensures that accurate and […]

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