Research

Q3 2016 CONSUMER CONFIDENCE REPORT

November 29th, 2016

Q3 2016 CONSUMER CONFIDENCE REPORT

Reference: Nielsen Pakistan Third-quarter global consumer confidence remained stable at 99, up one point from the second quarter and no change from the previous year (Q3 2015). Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world. In Asia-Pacific, consumer confidence scores ranged from a high of 133 to a […]

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Mobile phones have become one of the primary ways in which people around the globe communicate with each other

November 29th, 2016

Mobile phones have become one of the primary ways in which people around the globe communicate with each other

Reference: EMarketer While the shift from feature phones to smartphones is occurring in most markets worldwide, the rate at which it is happening differs from region to region. Overall, eMarketer estimates that roughly half (49.7%) of mobile phone users across the globe will use a smartphone at least once a month this year. eMarketer also […]

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MEASURING THE INFORMATION SOCIETY REPORT 2016

November 28th, 2016

MEASURING THE INFORMATION SOCIETY REPORT 2016

UN’s International Telecommunications Union (ITU) has conducted an extensive study named Measuring the Information Society Report. The report unveiled that the percentage of male mobile users are greater than the women in most countries including Pakistan. The report generally depicts a worrisome trend, with many women not having access to cellphones. It points to the […]

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Report: Average App Session Length Is Around 5 Minutes

November 28th, 2016

Report: Average App Session Length Is Around 5 Minutes

Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent […]

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A Global Perspective of Mobile Commerce

September 29th, 2016

A Global Perspective of Mobile Commerce

Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released at the IAB MIXX Conference. Three-quarters (75%) of smartphone and tablet users said they have purchased a product or service on their smartphone or […]

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OOH Media Measurement Report

September 30th, 2015

OOH Media Measurement Report

MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers.  The data is now available for advertisers use as of July 2015. The Methodology: MOVE ensures that accurate and […]

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Nielsen Consumer Confidence Survey for Pakistan

September 15th, 2015

Nielsen Consumer Confidence Survey for Pakistan

Analysis by: Nielsen Pakistan • This Consumer Confidence Survey of Pakistan is in comparison to AME (Africa and Middle East) results for the period of August 2015. • It gauge consumer sentiment and confidence in the future of the economy. • This survey explains expenditure and saving patterns • Highlights the major concerns of consumers. […]

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25% Mothers in Pakistan are Active on Internet through Mobile: Survey

May 26th, 2015

25% Mothers in Pakistan are Active on Internet through Mobile: Survey

UC Browser, a mobile browser that has over 28% market share in Pakistan as of the end of April 2015 as per StatCounter, has released results of their special online survey held on the Mother’s Day. UCWeb conducted the survey using its flagship product UC Browser along with other social media channels. Here are the […]

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Digital, Social & Mobile in APAC in 2015

March 25th, 2015

Digital, Social & Mobile in APAC in 2015

by Simon Kemp Continuing the ongoing series of studies into digital usage around the world, today We are Social delighted to bring you the latest report: Digital, Social & Mobile in APAC in 2015. To help marketers keep track of these impressive numbers – and understand what they mean for their brands – We Are […]

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Infographic: a Look at Kids’ Media Consumption

February 24th, 2015

Infographic: a Look at Kids’ Media Consumption

It may not be surprising that kids in every age group are watching TV regularly, but that’s far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest among us are tuning in via tech. "When Nielsen (US) looked at the cross-platform consumption […]

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