Code of Advertising Practice
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The Code of Advertising Practice (COAP) has been developed by Pakistan Advertisers Society to promote best professional and ethical practices in the field of advertising and to ensure that the right of advertising is a responsibility towards the consumers and the society at large.
It covers the entire range of advertising activity and amended whenever there is an issue that requires review or updating. Explicit guidelines and interpretation shall be provided by the Standing Committee of Code of Advertising Practice on a case-by-case basis.
The function of the Code is to complement, not to replace, the law of the land..