Marketing and advertising conference
Aurora jointly with PAS organized a one-day conference and exhibition on ‘Consumers – the new value seekers’ on March 20th, 2010 at Pearl Continental Hotel, Karachi.Some of the eminent speakers at the conference were Aly Mustansir, Chairman, PAS, Hameed Haroon, CEO, Dawn Media Group, Jamal Mir, Ad-Hoc VC, AAP, Julian Saunders, CEO, The Joined-up-Company, UK, Abrar Hasan, CEO, National Foods, Olivier Auroy, MD Gsfitch, Atif Bajwa, President MCB, Farhan Hasan, CEO, Ulker, Karim Rammal, President, Unicorn Consulting, USA, Sirajuddin Aziz, President, Bank Alfalah and Irfan Mustafa, VP & MD, Yum! Restaurants.
The conference focused on the various aspects of the new value seekers and what challenges it poses for the marketers and media profession. Attended by over 150 professionals from the marketing and advertising industry the conference was highly interactive and enlightening for the participants.
The Platinum sponsors of the conference were Ulker and ZIL Limited. The Gold sponsors were Unilever Pakistan and RED Communication and Silver sponsors were IM Sciences, MAP and AAP..