Media Miles Radio Industry Snapshot Dec 2010

Monthly Reports, Radio Reports

Top 10 Categories

S. No. Advertiser % Mins Ranking
May 11 Apr 11
1 Telecom 17.3 1 1
2 Milk 10.6 2
3 Tea 8.2 3 5
4 Petroleum 7.2 4
5 Infants & Kids 6 5
6 Government 5 6
7 Financial Institutions 4.9 7 3
8 NGO 3.3 8
9 Broadband 3.3 9
10 Cell phones 3.1 10 9

Top 10 Advertisers

S. No. Advertiser % Mins Ranking
TM LM
1 Unilever Pakistan 11.9 1 1
2 Engro Foods 8.7 2
3 Mobilink 7.5 3
4 Nestle Pakistan 6.5 4 3
5 Telenor 6 5 5
6 United Bank Limited 5 6 2
7 KESC 4 7
8 Nokia 3.1 8 9
9 Total Parco Pakistan Limited 3.1 9
10 English Biscuit Manufacturers 2.6 10

Top 10 Brands

S. No. Advertiser % Mins Ranking
TM LM
1 Lipton Tea Bags 7.2 1 2
2 Nestle Cerelac 6.1 2
3 Jazz 5.6 3
4 Olper’s Milk 5 4
5 Tarang Milk 4 5
6 KESC 4 6
7 Easy Paisa 3.2 7
8 Total 4TMCO 3.1 8
9 Peak Freans Super 2.6 9
10 Shell Lubricants 2.5 10

Time Band Share

S. No. Time Band Advt. Mins
1 Morning 27,178
2 House Show / Lifestyle 13,237
3 Afternoon Drive 8,715
4 Pre-Drive Time 6,981
5 Drive Time Evening 23,005
6 Late Evening 24,016
7 Night Time 12,222
8 Early Night 1,180
9 Late Night 767

City-Wise Share

S. No. City % Share
1 Karachi 49.68%
2 Lahore 29.43%
3 Islamabad 20.89%

Brand Clutter

S. No. City No. of Ads
1 Karachi 107
2 Lahore 121
3 Islamabad 97

Average No. of Ads/Day

S. No. City No. of Ads
1 Karachi 1,907
2 Lahore 1,198
3 Islamabad 805
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