Media Miles Radio Industry Snapshot Feb 2011

Monthly Reports, Radio Reports

Top 10 Categories

S. No. Advertiser % Mins Ranking
May 11 Apr 11
1 Telecom 26 1 100.00%
2 Beverages 21.5 2
3 Biscuits 4.7 3 900.00%
4 Cosmetics 4.1 4 5
5 Ice Cream 3.3 5
6 Financial Institutions 3.2 6 4
7 Milk 3.1 7
8 Oral Care 3 8
9 Soaps 2.6 9 6
10 Health 2.1 10 8

Top 10 Advertisers

S. No. Advertiser % Mins Ranking
TM LM
1 Pepsi 19.2 1
2 Mobilink 12 2
3 Unilever Pakistan 10 3 100.00%
4 Ufone GSM 5.8 4 5
5 China Mobile 4.4 5 4
6 Engro Foods 4.1 6 9
7 Continental Biscuits 3.4 7
8 Telenor 3 8
9 Coco Cola 2.4 9
10 Habib Oil Mills 1.7 10

Top 10 Brands

S. No. Advertiser % Mins Ranking
TM LM
1 Pepsi 19 1
2 Jazz 8.1 2
3 Ufone GSM 5.8 3 4
4 Mobilink 3.4 4
5 LU Bakeri 3.4 5
6 Close up Tooth Paste 3 6
7 Zong 2.6 7 2
8 Lux 2.6 8 8
9 Coca Cola 2.4 9
10 Omoré Ice Cream 2.1 10

Time Band Share

S. No. Time Band Advt. Mins
1 Morning 26,850
2 House Show / Lifestyle 13,047
3 Afternoon Drive 8,795
4 Pre-Drive Time 9,371
5 Drive Time Evening 25,847
6 Late Evening 25,316
7 Night Time 15,103
8 Early Night 1,253
9 Late Night 1,071

City-Wise Share

S. No. City % Share
1 Karachi 51.11%
2 Lahore 26.56%
3 Islamabad 22.33%

Brand Clutter

S. No. City No. of Ads
1 Karachi 116
2 Lahore 122
3 Islamabad 116

Average No. of Ads/Day

S. No. City No. of Ads
1 Karachi 2,153
2 Lahore 1,168
3 Islamabad 901
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