Media Miles Radio Industry Snapshot Jan 2011

Monthly Reports, Radio Reports

Top 10 Categories

S. No. Advertiser % Mins Ranking
May 11 Apr 11
1 Telecom 16.5 1 1
2 Cell Phones 10.7 2 10
3 Infants & Kids 8.3 3 5
4 Financial Institutions 7.1 4 7
5 Cosmetics 4.9 5
6 Soaps 4.4 6
7 Shoes 4.3 7
8 Health 4.1 8
9 Biscuits 3.9 9
10 Hotel & Restaurants 3.9 10

Top 10 Advertisers

S. No. Advertiser % Mins Ranking
TM LM
1 Unilever Pakistan 11.7 1 1
2 Nokia 9.1 2 8
3 Nestle Pakistan 7.5 3 4
4 China Mobile 7.4 4
5 Ufone GSM 4.7 5 –              
6 Servis Industries 4.3 6
7 United Bank Limited 4.1 7 6
8 English Biscuit Manufacturers 3.9 8 10
9 Engro Foods 3.1 9 2
10 McDonalds 2.6 10

Top 10 Brands

S. No. Advertiser % Mins Ranking
TM LM
1 Nestle Cerelac 7.5 1 2
2 Zong 7.2 2
3 Nokia X3 6.9 3
4 Ufone GSM 4.7 4
5 Servis Shoes 4.3 5
6 Peak Freans Super 3.9 6 9
7 Tarang Milk 3.1 7 5
8 Lux 2.8 8
9 McDonalds 2.6 9
10 Broke Bond Supreme 2.6 10

Time Band Share

S. No. Time Band Advt. Mins
1 Morning 22,930
2 House Show / Lifestyle 11,839
3 Afternoon Drive 11,324
4 Pre-Drive Time 7,904
5 Drive Time Evening 23,211
6 Late Evening 23,555
7 Night Time 10,516
8 Early Night 1,997
9 Late Night 1,060

City-Wise Share

S. No. City % Share
1 Karachi 47.84%
2 Lahore 30.55%
3 Islamabad 21.61%

Brand Clutter

S. No. City No. of Ads
1 Karachi 109
2 Lahore 111
3 Islamabad 90

Average No. of Ads/Day

S. No. City No. of Ads
1 Karachi 1,778
2 Lahore 1,191
3 Islamabad 842
Share it: