Pakistan Radio Advertising Industry Yearly Report 2013

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A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO YEARLY REPORT 2013

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A snapshot of the Radio Industry for the year 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the period Jan’13 to Dec’13. It covers top advertisers, categories, brands and Channels and their % share in total advertising in terms of minutes and ad occurrences along with comparison with 2012. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.


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