PAS WHITE PAPER – Branding/Advertisement Tax and Ethical Practices

Articles, News and Events, Resources

PAS_Logo_-_PNG_format

Branding/Advertisement Tax and Ethical Practices

More Books/Publications

  • The Mental World of Brands

    The Mental World of Brands

    This book provides a compelling new start point for developing better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations? How can we best use this knowledge to build brand equity?

  • Accountable Advertising

    Accountable Advertising

    This book gives everyone connected with the advertising budget – marketing directors, finance directors, chief executives, advertising agency account managers and planners – the tools they need to make properly informed decisions.

  • Advertising Works 16

    Advertising Works 16

    This book showcases 18 imaginative, successful campaigns from around the United Kingdom. The case studies are all prize winners from the IPA’s Effectiveness Awards 2007.

September 2014
M T W T F S S
« Aug    
1234567
891011121314
15161718192021
22232425262728
2930