Public Attitude Towards Advertising

PAS Research Studies

Research Objectives

To examine general populations perception and attitude towards advertising.

Scope of Study

Who?

  • 16 – 45 years old males & females
  • SEC A – D

When?

  • Fieldwork Start:  2nd November, 2009
  • Fieldwork End:   9th November, 2009

Where?

  • Karachi
  • Lahore
  • Rawalpindi/Islamabad
  • Peshawar
  • Quetta

What?

  • 464 F2F, D2D interviews
  • 25 minutes pen/paper based interview
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