Media Miles Radio Industry Snapshot Mar 2011

Monthly Reports, Radio Reports

Top 10 Categories

S. No. Advertiser % Mins Ranking
May 11 Apr 11
1 Telecom 20.2 1 1
2 Ice Cream 11.9 2 5
3 Biscuits 10.4 3 3
4 Milk 8.6 4 7
5 Financial Institutions 8.1 5 6
6 Beverages 7.9 6 2
7 Hotel & Restaurants 4.1 7
8 Tissue Paper 2.7 8
9 Food 2.7 9
10 Services 2.7 10

Top 10 Advertisers

S. No. Advertiser % Mins Ranking
TM LM
1 Continental Biscuits 9.6 1 7
2 Unilever Pakistan 9.3 2 3
3 Ufone GSM 8.8 3 4
4 Nestle Pakistan 7.5 4
5 China Mobile 6.4 5 5
6 United Bank Limited 5.2 6
7 Coca-Cola 5.0 7 9
8 Mobilink 4.6 8 2
9 Engro Foods 3.6 9 6
10 Packages Limited 2.7 10

Top 10 Brands

S. No. Advertiser % Mins Ranking
TM LM
1 LU Bakeri 9.6 1 5
2 Ufone GSM 8.8 2 3
3 Nestle Milk Pak 7.2 3
4 Zong 6.4 4 7
5 UBL Omni 5.2 5
6 Wall’s Two in One 4.4 6
7 Coca-Cola 4.0 7 9
8 Wall’s Cornetto 3.7 8
9 Jazz 3.3 9 2
10 Rose Petal 2.7 10

Time Band Share

S. No. Time Band Advt. Mins
1 Morning 31,047
2 House Show / Lifestyle 18,078
3 Afternoon Drive 10,984
4 Pre-Drive Time 11,901
5 Drive Time Evening 25,173
6 Late Evening 27,908
7 Night Time 19,948
8 Early Night 2,349
9 Late Night 1,928

City-Wise Share

S. No. City % Share
1 Karachi 47.72%
2 Lahore 27.95%
3 Islamabad 24.33%

Brand Clutter

S. No. City No. of Ads
1 Karachi 126
2 Lahore 128
3 Islamabad 107

Average No. of Ads/Day

S. No. City No. of Ads
1 Karachi 2,309
2 Lahore 1,467
3 Islamabad 1,201
Share it: