Snapshot of the Radio Industry – September 2009

Monthly Reports

Snapshot

  • Telecom Sector topped the advertising followed by Beverages and Banking in
    Sept ’08.
  • Unilever was the top advertiser.
  • Olper’s Milk was the top advertised brand.

Top 10 Categories

Top 10 Categories contributed 73% of the total Ad Volume in September

No. Categories % Share
1 Telecom 25
2 Beverages 12
3 Banking Services 6
4 Milk 6
5 Credit Cards 5
6 Edible Oil 5
7 Cell Phones 4
8 Soaps 4
9 Hotels and Restaurants 4
10 Foods 4

Figures are based on number of seconds

Top 10 Advertisers

4 of the top advertisers belong to the Telecom Sector

No. Advertisers % Share
1 Unilever Pakistan 11
2 Telenor 8
3 Engro Foods 5
4 Nokia 4
5 Warid 4
6 Royal Bank of Scotland 4
7 Sunsip 3
8 Mobilink 3
9 China Mobile 3
10 TCS 3

Top 10 Brands

No. Brand
1 Olper’s Milk
2 Lifebuoy Soap
3 Nokia
4 RBS
5 Knorr
6 Djuice
7 Telenor
8 Zong
9 TCS Red Box
10 Zem

Courtesy: MediaMiles.

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