Synergy Group to Expand Network with Dentsu Aegis Network

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As a part of Synergy Group’s expansion plans, Michael Nederlof, Regional CEO, Dentsu Aegis Network visited Pakistan to boost collaboration with its local partner.

Mr. Nederlof currently oversees the operations and expansion of 6 Dentsu Aegis’s brands in Middle East, North Africa and Pakistan, namely, Dentsu, Carat, Vizeum, Isobar, iProspect and Posterscope. During his trip, he visited all three Synergy Group offices in Karachi, Lahore and Islamabad.

Mr. Nederlof discussed growth plans in terms of capability enhancement by introducing new businesses and tools to support an integrated communications approach for servicing clients in Pakistan.

Mr. Nederlof said, “We started two years ago with our partner Synchronize media and I am very happy with the progress we are making. We are winning clients in the domestic and international markets. We have already established Carat in Pakistan; our next step is to expand in creative, digital, out of home and research together. Currently, we have six businesses under the Dentsu Aegis Network and we plan to launch all of them in Pakistan together with Synergy Group.”

Mr. Ali Mandviwalla, COO, Synergy Group, welcomed Michael to Pakistan, saying, “2014 is of great significance for Synergy Group. Michael’s visit at this juncture marks a substantial new beginning in our relationship with Dentsu Aegis Network. This progressive partnership will not only add value to our existing businesses but will also benefit our clients in terms of available resources, global knowledge and research under the Dentsu Aegis Network.”

The strategic partnership between Synergy Group and Dentsu Aegis Network’s media agency has proven to be a successful venture for both the companies.

Over the years, Synergy Group has expanded itself as one of the most valued integrated communication agency networks in Pakistan.

About Synergy Group

Synergy Group is the fastest growing marketing and communications group in Pakistan. Through its diversified business units and global partnership with Dentsu Aegis Network, the group offers 360 degree communication solutions to local and international brands in Pakistan. Established in 1999, Synergy Group has now evolved into 6 strategic business units with three offices in major metropolitan in Karachi, Lahore and Islamabad. The group’s companies include, Synchronize Media – one of the leading integrated media agencies in Pakistan, Synergy Marketing Corporation – Marketing services and Event Management Company, Syntax Communications – PR & Communications agency, Synergyzer – Marketing & Advertising magazine and Brandsynario – a web portal focused on the latest happenings in the media, advertising and entertainment industry.

About Dentsu Aegis Network

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its eight global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, Mmcgarrybowen, Posterscope and Vizeum – and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i – Dentsu Aegis Network is innovating the way Brands are built for its clients through its best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

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