PAS exists to represent the voice of advertisers. It is through these working groups that PAS addresses the interests, concerns and opinions of its members. The working groups meet quarterly with two yearly meetings open to all the members of the society. This serves to widen the workings of the committee and the society in general. They also function as a valuable point of contact to interact and network and stand united on issues that face the advertisers.
Code of Advertising Practice Standing Committee
Government Relations Action Group
PAS-AAP Working Committee
PAS-PBA Working Committee
1. Code of Advertising Practice Standing Committee
The PAS Code of Advertising Practice (CoAP) is implemented by a Standing Committee, which comprises of veteran marketing and advertising professionals from the member companies. It is the responsibility of CSC to encourage ethical and responsible practices in the field of advertising. One important function of CSC is to recognize new areas over which the Code could operate in the light of the developing needs of the advertisers and the environment.
Click here to read the Code of Advertising Practice
2. Government Relations Action Group
The Govt. Relations Action Group functions to protect the legislative and regulatory rights of the advertisers to communicate freely and effectively. It is our members’ collective voice before the federal, provincial and local government and serves to address issues that are highly critical to the advertisers. It also plays an important role in national media policy making process.
3. PAS-AAP Working Committee
This committee is formed with the realization that client-agency relationship is one of the most important factors that can ensure great results, benefitting both sides of the businesses. The committee functions to instill best practices and work on areas of mutual interest that will benefit the entire advertising industry. The office bearers of respective bodies form the representatives on this working committee.
4. PAS-PBA Working Committee
The PAS-PBA joint committee has been constituted to address areas of mutual interests and concerns that each stakeholder may have. The prime objective of the joint committee is to establish best practices within the industry. Both the sides are represented by the office bearers of their respective bodies.