Tracking Advertising and Monitoring Brands
Advertising and marketing are significant expenditures and companies need to evaluate the returns they get from them. But precise evaluation is difficult. Tracking surveys are one set of tools used for this purpose.Tracking Advertising and Monitoring Brands examines in detail the importance of tracking and includes an in-depth review of the different methods of measurement available.
FOR PAS MEMBERS: £40.50 + p&p
For Non-Members: £45.00 + p&p