TV Clutter Report

PAS Research Studies

This document focuses on the various aspects of commercial airtime on TV for the period Jan-Dec 2009.  The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows a comparative study of channels own promotion vs. commercial airtime and advertising as a % of total broadcasting time. It also gives minutes of advertising on various channels against the legal limit as defined by PEMRA. In addition, here, are also sharing some facts established by international studies conducted by reputed research houses.

Courtesy: Media Logic.

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